Keith Laue Email & Phone Number

As a Project Coordinator at CreatorIQ, I played a key role in overseeing multiple high-impact projects across various departments. Working closely with leadership and with minimal oversight, I took ownership of several critical initiatives: • Newsletter Creation & Launch: Designed, developed, and launched a company newsletter, ensuring effective communication with stakeholders and clients. • Website Development: Managed the design and development of a major addition to CreatorIQ’s web page, collaborating with design and tech teams to ensure alignment with company goals. • Event Management: Led the client-side management for an upcoming high-level marketing event, overseeing the registration of key executives and coordinating travel arrangements for attendees. • SOP Design & Documentation: Developed and documented Standard Operating Procedures (SOPs) to streamline company processes and improve operational efficiency. • Social Media Strategy: Designed and executed data-driven social media strategies, reporting on analytics and engagement metrics to optimize CreatorIQ’s digital presence. • KOL Data Sourcing: Researched and sourced firms capable of providing key opinion leader (KOL) data in international markets, including China, to support CreatorIQ’s business needs. • Financial Management: Handled financial tasks, including expensing and budget tracking, to ensure that projects were completed within budget.I was frequently tasked with solving complex problems and managing projects independently, working closely with executives to execute tasks that required strategic thinking and attention to detail.

Austin, Texas Area

As a content creator in the men’s fashion, lifestyle, and sustainability space, I lead a dynamic team of freelancers who help me produce high-performing, brand-aligned content across social media platforms. My role involves overseeing the entire creative process, from high-level ideation to content execution, ensuring that each project aligns with the objectives of the brands I work with. • Brand Campaigns & Partnerships: I have successfully collaborated with globally recognized brands such as Samsung, H-E-B, Best Buy, Puma, and Save the Duck. I develop and execute content that not only meets their brand goals but also resonates with my audience, driving engagement and sales. • Team Leadership & Project Management: I manage a team of video editors, community engagement facilitators, photo editors, and content schedulers to ensure smooth execution and delivery of content. My leadership ensures that we stay on track and produce high-quality work that aligns with both the brand’s vision and my creative standards. • Creative Ideation: I lead the larger creative direction for my content, generating innovative ideas that push boundaries and align with both my brand and that of my clients. My content spans various formats, including videos, photoshoots, and social media campaigns. • Performance & Analytics: I closely monitor the performance of each campaign, ensuring content consistently meets or exceeds brand objectives. I maintain ongoing communication with brands to ensure their satisfaction and to adjust strategies as needed for optimal results. • Audience Growth: As a result of my strategic approach to content and brand partnerships, I’ve grown my social media following to over 200,000 on Instagram and more than 330,000 on TikTok.

Austin, Texas Metropolitan Area

-Researched power plants in Texas and assessed their compatibility to be retrofitted into nuclear plants. -Organized data using Microsoft Excel and presented findings for review for academic publishing.

Los Angeles County, California, United States

I was a contestant on Follow Me Season 2, an influencer competition show currently airing on CW and Crackle. Throughout the competition, I was tasked with creating high-performing content for various Mars brands, including Snickers, Skittles, Twix, and Starburst. Each week, the contestants were divided into teams and challenged to develop creative campaigns that aligned with the specific brand’s goals. • Team Collaboration: Worked in randomly assigned teams each week, where we brainstormed and produced engaging content that showcased the brand’s messaging and product. • Content Strategy: Focused on crafting innovative content that resonated with both judges and a wider audience, competing to deliver the most impactful creative strategies. • Individual Competition: In addition to team tasks, I competed in individual challenges, going head-to-head with other contestants to avoid elimination based on the quality and performance of the content I produced. • Brand Experience: Gained hands-on experience working with a variety of brands under the Mars umbrella, developing creative strategies that elevated brand awareness and engagement.You can find me on Follow Me Season 2, currently available on CW and Crackle.

Austin, Texas Metropolitan Area

Worked collaboratively with UT Austin Launchpad to design a website using Adobe XD and WordPress to increase traffic and sales.

Barcelona Area, Spain

Completed Engineering Communications coursework and marketing internship demonstrating ability to work cross-culturally and fluency in Spanish. Worked directly with Viscata’s administration to ensure they complied with GDPR (The EU’s new Privacy Regulations). Researched and presented real estate locations for possible expansion.

Bachelor Of Applied Science - Basc, Mechanical Engineering

Activities and Societies: Entrepreneurship Minor Coursework: Engineering Design Methodologies, Dynamic Systems and Controls, Nuclear.

High School Diploma