• Honest pre-release reviews, content evaluation and analysis for game developers.• Apply 'Gamification' principles and methodology to local education and community projects.

• Develop analytics and tools for global Instant Games submissions and evaluation process.• Produce detailed game evals for stakeholders (partnerships, engineering, legal, product) to assist in forecasting, partner onboarding and product integration.• Identify new titles for the FB Gaming ecosystem: Instant Games, Cloud Games, (aOS and PC), Metaverse.• Identify and analyse key features of social, retention, gameplay and monetisation (IAP, IAA, etc).• Ensure game quality guidelines are followed via Instant Games content review.• Analyse payment yields and monetisation flows, develop recommendations for revenue optimisation based on key feature performance.• Develop a deep understanding of gamers’ behaviour across FB games ecosystem.

• Honest pre-release reviews, content evaluation and analysis for game developers.• Use gamification and design board games to educate local schools and communities on environmental issues.• Consulting with UK universities and Accreditation Managers to ensure MSc, BSc and BA degree syllabi encompass the skills and content required for successful graduate transition to media industry professional.• Contribute to Screenskills accreditation panels, website and print materials.• Discuss content and teaching methods with lecturers and students to maintain and improve standards in leading university video game degree courses at Leicester De Montford, Sheffield Hallam, Dundee Abertay and others. Identify potential skills gaps.

• Thinking creatively to produce original gameplay and features that maximised PSP, PSVita, PS3 and PS4 unique platform strengths (Touch Pad, Mono Speaker, Light Bar, PSVR, Playlink etc) for exclusive content in games like GTA, Tomb Raider, Assassin’s Creed, Battlefield, Football Manager, FIFA and many more.• Analysed hundreds of GDDs, TDDs and game concepts. Examined prototypes, vertical slices and alpha code on consoles, PC/Mac, Android, iOS and social media platforms to identify future hits.• Mentored multiple new studios in emerging markets like India, Middle East and South America. Support developers and students participating in PlayStationFirst incubation and academia initiatives in universities across Europe.• Attended consumer and trade events like E3, Tokyo Game Show, Gamescom and Indie-focused events to analyse trends and forecast future popular genres and products.• Supported Commercial Directors and Senior VP of Publisher and Developer Relations by supplying content intelligence, forecasts, competitor and trend analysis to create exciting digital and retail product portfolios.• Identified objectionable/offensive content within third party PlayStation products and presented potentially objectionable games to Sony Executive to help plan PR responses to any negative media coverage.

• Managed team of 12 freelance writers, 2 production editors, 2 sub-editors and external designer.• Successful delivery of 2008 and 2009 Guinness World Records: Gamer’s Edition books. Both books topped the non-fiction hardback charts in numerous countries generating £1 million+ revenue.• Responsible for ensuring design, copy, art assets and printing costs remained within budget.• Final sign-off on all creative content and design. Key involvement in marketing/PR and licensing decisions including book release date, cover images, commercial partnerships and brand promotion.• Identified alternative revenue streams like paid adjudications.• Generated content and product buzz by organising, attending and hosting international record-breaking events at shows like Leipzig Games Convention, GDC San Francisco and London Games Festival.• Broad role encompassed official GWR adjudication duties (not just games related) anywhere in the world and required exceptional ambassadorial, media, presentation and communications skills. This included speaking and presenting to specialist, national and international press and large audiences including a capacity (2500 people) Royal Festival Hall during a Video Games Live music concert and 5000 people at a jungle amphitheatre in Mangalore, India.

• Worked with Content Management team and Account Managers to ensure third party games reached standards outlined in official Sony PAA (Product Assessment Application) and IPA (International Product Approval) guidelines.• Worked with European publishers and studios to integrate development schedules into the PAA and IPA process. This involved careful negotiations and feature prioritisation to ensure maximum quality within time and budget.• Identified potentially successful new IP - ideally at the concept stage - but also at various work-in-progress stages. This involved analysing hundreds of game concepts and testing a similar amount of prototypes with a view to identifying commercial hits.• Devised and implemented quality assurance process to identify objectionable/offensive content within third party game trailers and ensure safe digital delivery to Playstation®Store.Presented examples of potentially objectionable game content to Sony Executive to help them make informed decisions on the best course of action.• Compiled detailed reports on consumer and trade shows like E3 and Tokyo Game Show to analyze trends within the industry and forecast future popular genres and products.

Employed as the first ever UK Games Counsellor on a video games tips and tricks hotline! These were pre-internet days and looking back it was an astonishing feat of both gameplay and memory to complete and memorise every NES and SNES game available at the time. Promoted to Media Liaison after two years.