Keith Roberts Email & Phone Number

Responsible for ensuring the department achievement of monthly Club sales goals Responsible for the maintenance of prospect database utilizing the CRM/CRS systemsManage employee performance by hiring, coaching, and creating a healthy, positive working environmentEstablish and Enforce Club policies as it relates to membership sales behaviors, commissions, and service effortsIncreasing revenues and membership sales through group/corporate sales as LA Fitness's “outside presence” in the communityEnsures that the sales department time is properly coordinated such that the team is able to achieve respective sales/service levels that will enable the achievement of club goals and member satisfactionTrain staff to properly sell memberships utilizing sales techniques, membership sales behaviors, commissions, service efforts, and other proceduresStrategically managing marketing campaigns to generate leads for the facility Modeling all activities through self-involvementOther duties as needed

United States

Oversee and direct teams of Personal Trainers across three facility locations, providing individual coaching, mentoring and development to ensure trainers are equipped to teach both large group classes and work closely with individual clients Develop and implement online personal training and group fitness classes to expand facility reach beyond in-house servicesLead daily group fitness classes for 30 – 100 people covering technique, boxing, weightlifting, powerlifting, HIIT-style workouts, and plyometricsDevelop and guide clients through personalized training programs, accounting for individual goals and limitationsServe as a supporting sales person to conduct first-timer onboarding and facilitate the close of membership sales, achieving personal monthly sales goals and supporting monthly team goalsFoster personal relationships with clients and trainers to provide support, community, and retention of client/member baseResponsible for meeting performance metrics (KPI's), revenue, ordering, inventory, cost controls and facilities maintenanceOversee gym maintenance, including setup, breakdown, equipment upkeep and training gym staff on individual quality control responsibilities, and oversee maintenance staff