Keith Smith Email & Phone Number

Basel, Switzerland

As the Marketing Manager and Content Creator at ELA Basel, I lead strategic initiatives to enhance brand awareness and increase enrolments. I create engaging digital content, manage social media platforms, and collaborate on SEO strategies to promote our school’s unique offerings. With a passion for education and creativity, I focus on showcasing our vibrant community and supporting the growth of our student body.

Ireland

• Independent record label owner and manager• Passionate about youth culture with 20 years of experience in media relations in the Irish entertainment industry. • Guided creative teams that can generate holistic, unconventional, meaningful campaigns across all strands of traditional and digital communications.• Formulating email marketing campaigns and managing email lists using marketing tools like AWeber for newsletters, competitions and promotions coupled with targeted advertising, promoted posts on Facebook, Twitter etc.• Data analytics concerning performance of ad campaigns and promotions examining ‘conversion rates’, ‘click-thru rates’, ‘bounce rates’ and other marketing report stats.• Creative development include: - Income stream development including up selling- Publicity campaigns – both print and digital media in conjunction with market influencers- Record distribution – physical distribution and digitally through TuneCore- Fanbase growth and connection – Facebook and Twitter ads, social media campaigns, blogging and relationship building with ‘super fans’.• Managing and maintaining social and digital campaigns, ‘storytelling’ developing lasting fan communities, generating innovative content, project managing global campaigns with teams spread across several territories worldwide.• Negotiating publishing contracts, sub-publishing contracts spanning multiple territories and tracking payments made to collection societies such as ASCAP, IMRO etc.

Ireland

• Accomplished recording artist and performer with 20 years of experience and a selection of works published in America by leading US publishing house ‘In The Groove’.• Original works featured in major US MTV and NBC shows as well as an online Gatorade ad campaigns starring such sporting celebrities as Serena Williams (tennis) and Landon Donovan (soccer).• Three commercially released albums released worldwide in digital and physical formats.• Featured artist and exhibitor at the ‘Music From Ireland’ booth at the 2008 MIDEM International trade show for music professionals in Cannes, France.• Performed hundreds of live shows across Ireland as well as TV and radio appearances and spots and shows in American and Germany.

Basel, Switzerland

Principal AimTo develop high quality print and digital media for in-house use and for online marketing and promotion, and to develop and oversee the implementation of online marketing strategies and campaigns. DutiesThe expected duties include:Creating Social Media reels that align with school branding and USPsFilming and editing high quality marketing videosFormulate online marketing campaigns targeting potential new families and generating leadsDeveloping digital content for use in-house and as part of online marketing campaignsLiaise with management to maximise marketing opportunitiesPlan and produce flyers, leaflets and programmes for school events within agreed marketing guidelinesUpdate the school social media pages weekly with news and photos of school eventsDesign and produce advertisements for digital and print media

Basel, Switzerland

Drogheda

• Responsible for teaching a broad range of subjects in accordance with the Irish Primary Curriculum• Develop schemes of work, fortnightly plans and lesson plans according to school guidelines• Team planning with teachers working in the same stream / grade outlining clear short-term and long-term objectives• Observe and evaluate student performance and development• Implement tailored learning goals for pupils with Special Needs in the classroom• Work collaboratively with Special Needs Assistants in the classroom• Maintain accurate and complete records of students' progress and development• Maintain and update all pupil records accurately and completely as required by law, district policies and school regulations• Maintain discipline in accordance with the rules and disciplinary systems of the school• Perform certain pastoral duties including student support, counseling students with academic problems and providing student encouragement• Participate in extracurricular activities such as social activities, sporting activities, clubs and student organisations• Keep updated with developments in subject areas, teaching resources and methods and make relevant changes to instructional plans and activities through regular Continued Personal Development (CPD) programs.

Co. Louth, Ireland.

Notable Achievements:➢ Complete redesign of Irish newspaper ‘The Drogheda Leader’ including redesign of the publication’s logo, mastheads, news page templates, news feature templates as well as advertising mastheads and banners.➢ Redesign and layout of new Irish Language Magazine 'Scáthan' including feature templates, news templates, banners and logos.➢ Design and layout of debut album covers including logos and photography by Irish bands 'The Keds' in 2008 and 'Valentino is Dead' in 2012.• Held interviews with School Board of Management (BoM) to get needs analysis, goal and SMART objectives of their required online presence.• Designing and building responsive websites with careful holistic consideration given to the overall user experience.• Content creator, Manager and Administrator for school websites.• Created no-obligation concept websites with proposed look and layout for review and approval by BoM.• Once approved, designed website accordingly. Launched social media presence (ClassDojo, Twitter, Facebook) and held IT training and development programmes for teachers.• Layout and designed of all printed media (brochures, flyers, banners and posters) for school promotion.• Promotion of new technology in education including the roll out of "Google Apps for Education" and acting as Administrator.• Acquisition, management and deployment of suites of iPads, associated educational apps and associated networking.• Achieved significant savings during acquisition of iPads suites through implementation of innovative pricing structures.• Spearheaded the rollout of IT based initiatives using Google and iOS Apps promoting better parent-teacher interaction and inclusion of classroom learning goals and learning strategies.• Increase in the engagement of parents in various school activities and initiatives resulting in them taking more ownership and responsibility for their child’s education.

Drogheda

Notable Achievements:➢ Strengthened the publication’s position as “the number one almost always read” newspaper in the region with 78% readership compared to the nearest rival, which fell from 68% in 2002 to 47% in 2009. Figures from Market Research Bureau of Ireland (MRBI) survey.➢ Increase in circulation and ad revenue following redesign of publication, broader news agenda and exciting new features. Increase in popularity as “Favourite Newspaper” from 33% in 2002 to 50% in 2009 compared with a drop in popularity of nearest rival from 55% in 2002 to 39% in 2009. ➢ Influenced how the public perceived the publication as having the “Best coverage of local news and events” from 37% in 2002 to 58% in 2009 (MRBI).• Managing the news team, coordinating with the advertising and production departments. • Aligned media communications with newspaper vision and values• Coordinate online or print publishing cycle and manage content areas• Set publication standards and establish goals and expectations• Cooperate and liaise with designers, photographers, advertising reps, writers, artists etc• Sub-editing duties including editing copy, headline writing, maintaining ‘house style’ of the publication and working with a ‘page plan’ to make sure every story appears in its correct place• News reporting on stories of local, national and global interest• Layout and design of news pages using industry standard design packages and newspaper brand book• Liaising with photographers sourcing / preproduction of photographs for publication.• Implementing new operational procedures and staff roles within the new team• Recruiting and training of new members of staff • Generating and overseeing new editorial features within the publication• Optimized new media partners, establishing news sources and further developing establishing sources• Outsourcing coverage of legal cases in the public domain• Continuously monitor and evaluate new team performances against the competition

Drogheda

Developing and facilitating a number of courses on 'The Irish Music Industry' and 'Music Performance' and later delivering FETAC courses in 'Graphic Design' for groups of Early School Leavers and similar evening courses open disadvantages young adults in the community.

Bachelor Of Education (Bed), Education

Popular Music Performance & The Irish Music Industry Certificate (Distinction), Music Performance, Music Management, Music Production

Marketing And German, National Certificate In Marketing & German