Keith Sproul Email & Phone Number

Greater New York City Area

• Lead a team responsible for technical onboarding of publisher SDK, ad server, and page optimization products with an additional focus on improving customer experience with faster onboarding, robust documentation.
• Built out a ticketing queue allowing publishers to interact directly with the technical project managers, improving response times, customer NPS scores, client retention, and scale across both sell side and buy side.
• Revamped publisher CRM architecture utilizing Salesforce, Zendesk, and Domo to capture full publisher lifecycle from pre-sale through implementation and post-launch product utilization
• Managing the shift towards SaaS focused sales by re-evaluating integration solutions/products and how to make them more efficient and easier while increasing self-serve capabilities to drive recurring revenue.

New York, NY

• Architect and implement standard/custom integration solutions for premium publisher partners across multiple environments such as JS, iOS/Android SDK, Google Ad Manager, and server-side using strong knowledge of front.
• Develop relationships with technical contacts from key publisher accounts pre/post-sale, working alongside business development and account management teams to drive product adoption and increase new business close rates
• Troubleshoot publisher integrations, working with the implementation & engineering teams to identify and fix any issues that arise both pre and post-integration, as well as with product team to assess product.
• Planned and implemented Net Promoter Score (NPS) surveys to capture client feedback with a resolution loop for improvement based on positive/negative scores for day to day tickets and senior stakeholder partners

El Segundo, CA

• Shifted from marketing coordinator role to focus on strategic publisher initiatives including improved data analysis/optics, documentation, and process design to drive efficiency with internal communication and.
• Formalized quarterly business review process with key publisher accounts, allowing the AM team more proactivity with new product outreach and strengthen relationships leading to increased customer success with the.
• Created sales materials to drive higher close rates, including managing newsletters and partner case studies
• Planned/executed event sponsorships including logistics for promotional items and 1:1 VIP industry leader meetings

El Segundo, CA

• Promoted from marketing intern to a full-time position within 3 months
• Created client-facing materials to assist teams in sales and acquisition, including managing client newsletters and case studies
• Planned and executed industry event sponsorships including logistics for leave-behind documentation, promotional items, and 1:1 VIP industry leader meetings
• Managed company social media and SEO with a focus on user growth and lead generation, calculating ROI for all marketing spend
• Assisted in hiring process and training of new team members in order to scale the departmental responsibilities in line with rapid company growth

Remote

• Helped create database of industry professionals for marketing growth
• Prepared strategy for upcoming Kickstarter campaign to attract investors
• Developed characters and storylines to be implemented in the game

• Helped post and manage social media presence
• Developed marketing campaigns for a startup company
• Created and nurtured daily growth of potential clientele

• Research potential clients and establish contact
• Create and utilize size margins to examine the healthcare and financial industries
• Implement various ad campaigns to increase company image and awareness

• Reached out to potential clients and business partners
• Developed strategies to increase SEO and ad reach
• Reached out to and manage collegiate tournament involvement
• Managed tournaments/customer support interactions
• Live streamed and shout casted all ProSauce tournaments on Twitch TV

• Researched potential clients and analyzed their marketing strategies
• Researched competitor strategies and their success rates
• Provided insight of marketing flaws and how to improve company brands

Greater Philadelphia Area

• Reviewed and organized case histories in preparation for client meetings
• Prepared documents for litigation purposes
• Reviewed legal documents and contracts to ensure fair client terms
• Critiqued screenplays and met with writers/musicians to identify potential clients

Bachelor Of Science, Entertainment And Arts Management

Bachelors Of Science, Business Administration