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A versatile Marketer and Sales Opps professional who connects B2B companies with clients and prospects by combining creative content, data-driven decisions and rigorous testing.
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Marketing ManagerSyntaxBuenos Aires, Caba, Ar
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Global Crm And Associated Marketing Systems LeadSyntax Nov 2021 - PresentMontreal, Quebec, CaAdminister global Salesforce CRM platform and associated marketing systems such as ZoomInfo and LinkedIn Sales Navigator.Redesign Opportunity creation to automate attribution of “Marketing DNA” resulting in an increase of marketing-influenced Opportunities from 7.5% to 45%.Fully integrate LinkedIn Sales Navigator with Salesforce, boosting prospecting efforts for both field sales and business development and delivering an ROI of 3.8 Million over a 3-year period.Streamline Deal Approval process by interfacing Salesforce and Service NOW by coordinating between the internal ServiceNOW Team and an external Salesforce developer.
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Senior Marketing ManagerSyntax Apr 2017 - Nov 2021Montreal, Quebec, CaExecute marketing campaigns, trade shows, content creation and CRM administration for a rapidly globalizing, leading ERP Cloud solution provider while structuring attribution to demonstrate a tangible ROI.Integrate customer-facing content following an acquisition. Lead webcast campaign outreach strategy resulting in 4500+ webcast registrations, influencing approximately 50 million dollars in revenue over a 5-year period.Migrate multiple legacy CRM systems into a global Salesforce instance in-house, resulting in over 5 figures of savings and supporting an average 31.2% growth in Sales Pipeline. Coordinate national and regional trade shows collectively resulting in 38.3 million dollars in marketing-influenced revenue on a 3.5-million-dollar budget over a 3-year period.
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Marketing ManagerCore Services Nov 2014 - Apr 2017Montreal, Quebec, CaLead end-to-end reboot of Marketing Operations with a strong focus on event-driven lead generation and sales enablement to support a 2-fold increase in company value.- Create a narrative-driven corporate presentation that illustrated solution value by highlighting our clients’ success. The new presentation helped improve close rates to 63%, marking an improvement of 24%.- Direct corporate trade show strategy, logistics and outreach, generating over 2500 leads across multiple Collaborate shows and over 4800 leads at multiple Oracle OpenWorld shows, resulting in 14.3 million dollars in revenue.-Launch corporate success story program, creating over 25 success stories highlighting successes enjoyed by clients through their partnership with the company.-Take over administration of mature Salesforce instance overseeing the modernization of the process and data cleansing, while promoting user empowerment to support a pipeline that grew to average over 100 Opportunities valued at an average of $55 million annually. -
Demand Generation And Marketing Automation SupervisorIt Convergence Mar 2014 - Oct 2014Irving, Texas, UsDefine marketing and messaging strategy. Execute global marketing automation campaigns to generate, nurture, and qualify leads. Oversee content creation to promote 5 lines of business. Supervise both local and remote data management, SEO, and social media marketing staff. Establish data cleansing, data quality, and data segmentation policies to ensure ROI in data acquisition investments. Act as super user for Marketo and Salesforce.com -
Marketing Communications AnalystIt Convergence May 2008 - Mar 2014Irving, Texas, UsDirect marketing communications campaigns to generate qualified leads for IT Convergence’s Oracle Consulting, Development, Education, Support and Hosting solutions. Manage campaigns and coordinate efforts of Inside Sales staffers who task sell training seats to Oracle Applications Workshops, the company’s primary business development vehicle.
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Marketing Communications WriterIt Convergence Mar 2005 - May 2008Irving, Texas, UsResponsible for all customer-facing marketing collateral. Managed client case study program comprising over 150 success stories. Drafted and edited copy for over 30 brochures profiling corporate lines of business. Oversee white paper creation and incorporate white papers into lead generation program.
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Adjunct Professor Of Political ScienceUniversidad Austral - Argentina Mar 2010 - Mar 2014Pilar, Buenos Aires, ArInstruct students in university's international program on fundamentals of political philosophy, governing, and international relations -
Mvsc VolunteerPeople Working Cooperatively, Inc. 1996 - 1997Cincinnati, Oh, Us
Keith Thomas Skills
Keith Thomas Education Details
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Brandeis UniversityPolitics -
Loyola University MarylandPolitical Science
Frequently Asked Questions about Keith Thomas
What company does Keith Thomas work for?
Keith Thomas works for Syntax
What is Keith Thomas's role at the current company?
Keith Thomas's current role is Marketing Manager.
What is Keith Thomas's email address?
Keith Thomas's email address is th****@****.com.ar
What is Keith Thomas's direct phone number?
Keith Thomas's direct phone number is +141255*****
What schools did Keith Thomas attend?
Keith Thomas attended Brandeis University, Loyola University Maryland.
What skills is Keith Thomas known for?
Keith Thomas has skills like Salesforce.com, Marketing Communications, Lead Generation, Marketing, Social Media Marketing, B2b Marketing, Marketing Automation, Database Marketing, Direct Marketing, Erp, Marketo, Google Adwords.
Who are Keith Thomas's colleagues?
Keith Thomas's colleagues are Branislav Pangrac, Ulla Rausch, Litish Devadiga, Ricardo Ariza, Sriram R, Suresha Komali, Steve Thomas.
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