Keith Van Erdewyk Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Creative Strategy – Led the development of strategy for brand creative initiatives, including positioning, storytelling, and activations, for both heritage brands and new brands. Worked across multiple channels and platforms to deliver value for consumers and clients.Brand & Product Innovation – Led fast-paced innovation projects in collaboration with cross-functional teams of marketers, engineers, and designers, taking new brands and products from concept to market in a matter of months.Art Direction – Led teams of designers, photographers, and videographers in developing more impactful visual presences for new and evolving brands across retail, packaging, events, web, and social.Filmmaking – Scripted, storyboarded, and directed video pieces that served as ads, sales materials, and internal inspiration and education pieces for clients.Illustration – Illustrated characters, environments, and product concepts used in branded materials, interactive experiences, social content, and product testing.Cultural Research – Tracked shifting interests and habits across culture and forecasted how these shifts could impact clients’ industries and business opportunities.Facilitation – Planned and led large group workshops, design sprints, and focus groups, allowing us to solve bigger problems, faster.Internal Knowledge Base – Established and coordinated ongoing internal knowledge-sharing events and materials, helping fellow employees learn successful tactics and tools from past projects.

- Planned, wrote and designed web and social content for heritage brands, helping them evolve for more modern markets.- Designed public experiences and event spaces for marketing expos and cultural celebrations including SXSW, ExpoWest, and Twin Cities Pride- Built Keynote and PowerPoint presentations used for pitches, leadership meetings, and expos.

Designed sales materials, event displays, and educational content (print and digital), which were used to inspire sales teams across the world.