Keith Schumann Email & Phone Number

Greater New York City Area

Conceived and Implemented a 360-Degree Strategic Plan to Promote the Program’s Expertise and Offerings:• Introduced omni-channel data reporting to provide team with a framework to understand the effect of strategic communications interventions on the behavior of target audiences engaging with our brand:• Instituted “Brand Newsroom” system, enabling team to track current events for opportunities to publish thought leadership on the Program’s strategic issue areas: ESG, economic mobility, and diversity, equity, inclusion, and belonging. This strategy fueled a 2,000% increase in our company’s LinkedIn following.Define and Uphold Messaging and Branding Standards: • Authored Brand Book to define our brand voice and messaging on key issues. Secured colleagues’ trust to become the go-to authority for review of public-facing output in alignment with these standards. • Edited all written and audiovisual content in our brand’s voice across our social media, web, and email channels Drive Executive Communications: • Built rapport with Program’s leaders to serve as their trusted thought partner. For each, helped to define a unique personal brand, draft thought leadership and develop campaigns to advance business objectives like book launches. Helped grow the Executive Director’s LinkedIn following by 40% in an 18-month period. Conceive & Project-Manage Omni-Channel Campaigns:• Aspen ESG Summit: Crafted strategy for our marquis conference that resulted in six weeks social media influencer coverage, as well as earned media coverage in PBS NewsHour, Thomson Reuters Regulatory, and The Aspen Times.• Business 20/20: Produced integrated podcast, blog, and paid social campaign. Pitched, confirmed and booked speakers, managed all logistics and technical crews to record 25 interviews across the U.S.

Helped grow The Economist’s white-label B2B branded content agency by writing and editing multimedia content, managing client relationships, hiring and overseeing vendors, and developing proposals to win new revenue.Executive Communications: Based on quality of writing and client services delivery, won competitive business ghost-writing analytical articles on political and economic issues for an executive at a leading financial services firm.Editorial Calendar Planning & Delivery: Planned monthly editorial calendar for a financial services client based on client's strategic priorities. Recruited and managed a team of subject matter experts from around the world on topics from big data for human rights to sustainable economic development. Edited their output to deliver on twice-weekly publication cadence.o Grew this content marketing program from 3-month pilot to six figures' worth of business over 2 years. o Managed production costs for a 77% overall profit margin on the program.Content Strategy: Ideated for integrated content and media program proposal for a major tech company that sold for $1,000,000.Global Project Management: Oversaw development of content and digital hub on enterprise application of the Internet of Things. Served as point of contact for client in East Asia as well as its NYC media agency. This integrated media program achieved 190% of target site visit KPI, 110% time on site KPI, and 3x social sharing benchmark, and was renewed by the client.

Norwalk, Ct

Delivered organic and paid social media content and campaigns to support B2C marketing growth at the regional and global levels: •Launched company’s first-ever German-language social media channels. Managed these and UK channels via CMS. •Created blogger outreach program in the German, Austrian and Swiss markets.•Leveraged Alexa rankings and key media metrics to identify top influencers and secure coverage on their blogs.•Oversaw all aspects of development and implementation of global social media campaign for collaboration with BMW. Raised fan base across 9 markets by 100%.•Managed content development for social media channels globally - 80,000+ fans.•Wrote key articles on German culture to encourage engagement for lifestyle blog.•Tracked German, Austrian and Swiss market trends across key social channels.•Created actionable decks for social media campaigns with ROI analysis. •Assisted Vice President of eCommerce on planning of European rollouts of eCommerce sites.

New York, Ny

•Developed events to engage young professionals with global policy issues. Contributed to New Deal 2.0 blog.

New York, New York

Analyzed the corporate governance policies of European firms to develop voting recommendations for shareholders.

Fairfield, Ct

Translated text of coloring book and sticker collection into German.

Fairfield, Ct

Analyzed media coverage of industry issues, SEC filings and GMI databases to produce overviews of firms' corporate governance.

Berlin, Germany

Researched and wrote articles and briefing materials and a speech on energy policy delivered to British Members of Parliament. Facilitated outreach and communication with Mr.Seif’s constituency.

New York, Ny

Summarized German language intellectual property documents in Documatrix system for use in patent prosecution.

New Haven, Ct

Searched international news media and Twitter, Facebook, and Youtube feeds from within Iran and the Iranian diaspora to capture sources documenting human rights related developments in Iran in the aftermath of the 2009 presidential election. Archived sources in the Center’s database. Prepared briefings on texts on international human rights law and Islamic law and Freedom of Expression in Islam.

Bridgeport, Ct

Conducted inventory of items in Unger warehouse, scanned and entered product ideas into Excel database.

Middletown, Ct

Used programs such as Final Cut Pro & Dreamweaver to provide electronic resources for the university, faculty and students. Developed and maintained online content, especially for Wesleyan Youtube channel and iTunes U.

New York, Ny

Developed mission statement, press package, and Facebook presence for up and coming film collective. Researched and helped plan for promotional events.

Middletown, Ct

Chosen based on strength of writing and interview, served as tutor to 4 ESL students during their first semester at Wesleyan. Drew on training in semester long teaching seminar to analyze papers and effectively dialogue with students so as to improve the students’ writing.

Various Locations In Connecticut

Coordinated volunteer participation, represented campaign at community events & Democratic town meetings, phone-banked voters, entered voter ID data into computer system. Translated talking points and phone bank script into Spanish and communicated with Spanish-speaking voters. Processed incoming donations and checked for errors in computer finance database.

International Parliamentary Scholarship, German Government & Society, Persian, Statistics

Coursework in Persian language and literary translation and statistical analysis at the Freie Universität of Berlin; participation.

Baden-Württemburg Scholar, Islamic Studies, German Literature, Political Science

Studies included a two-week excursion to Tajikistan with the department of Islamic studies focusing on Islam in the post-Soviet period.

Bachelor Of Arts, College Of Letters (Interdisciplinary Literature, Foreign Language, Philosophy Major) History

Activities and Societies: wrote articles for the Argus (School newspaper) and oversaw production of video supplements to articles.