Keith Webster Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Fort Worth, TX

• Kristal Sports, LLC, Grapevine, TX 9/2005 – 4/2016SALES AND OPERATIONS MANAGERManaged daily operations and sales strategy for two online stores specializing in premium commercial grade sports and recreational equipment.
• Increased business to business revenue by 10-15% year over year and increased profit margins by 4.5% through strategies such as bulk vendor discounting and reduced shipping costs.
• Consistently outperformed competitors and big-box stores by having a deep understanding of the product line, connecting with the customer, and communicating and negotiating a sales proposal to all levels of decision.
• Secured new lines of business by creating new pathways such as social media and digital mailings to reach more coaches, youth ministers, and commercial buyers.
• Created a turnkey white glove installation network covering 75% of major markets in the U.S. leading to increased sales of premium, high profit products and attracting more commercial customers.
• Managed online catalogs, inventory, purchase orders, and shipping for over 5000 SKUs.

Atlanta, Georgia, United States

• OUTSIDE TERRITORY SALES MANAGER
• Increase territory sales by 56% to over $1 million, beating sales goals by 33% while negotiating long term exclusive contracts with key accounts.
• Provided training, new product implementation, inventory management, product ordering, and customer service to dozens of commercial and manufacturing customers throughout South Atlanta.
• Named to Sherwin Williams Master Council in 2002 as one of the youngest territory Sales reps to earn this sales achievement honor.OPERATIONS MANAGER
• Managed store operations, including inventory, purchasing, account receivables and led team of store employees to support the sales team.