Keith Webster Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Fort Worth, Tx

Kristal Sports, LLC, Grapevine, TX 9/2005 – 4/2016SALES AND OPERATIONS MANAGERManaged daily operations and sales strategy for two online stores specializing in premium commercial grade sports and recreational equipment (Americansupersports.com, Justbasketballgoals.com) ● Increased business to business revenue by 10-15% year over year and increased profit margins by 4.5% through strategies such as bulk vendor discounting and reduced shipping costs.● Consistently outperformed competitors and big-box stores by having a deep understanding of the product line, connecting with the customer, and communicating and negotiating a sales proposal to all levels of decision makers.● Secured new lines of business by creating new pathways such as social media and digital mailings to reach more coaches, youth ministers, and commercial buyers.● Created a turnkey white glove installation network covering 75% of major markets in the U.S. leading to increased sales of premium, high profit products and attracting more commercial customers.● Managed online catalogs, inventory, purchase orders, and shipping for over 5000 SKUs.● Resolved customer complaints and coordinated logistics through both company-owned warehouse and drop ship vendors.

Atlanta, Georgia, United States

OUTSIDE TERRITORY SALES MANAGER ● Increase territory sales by 56% to over $1 million, beating sales goals by 33% while negotiating long term exclusive contracts with key accounts.● Provided training, new product implementation, inventory management, product ordering, and customer service to dozens of commercial and manufacturing customers throughout South Atlanta.● Named to Sherwin Williams Master Council in 2002 as one of the youngest territory Sales reps to earn this sales achievement honor.OPERATIONS MANAGER● Managed store operations, including inventory, purchasing, account receivables and led team of store employees to support the sales team.