Before you search for an Ad Agency or MarTech firm hire me for 60 days; because ad agency’s typically lack the consulting and creative expertise to develop product positioning and competitive differentiation, while martech firms are totally focused on digital media. Study my solutions at www.kbates.com. I'm following the trends being established by Accenture and Deloitte. After 20 years as a CEO/Creative Director of my own ad agency, working directly with 200 tech company CEOs and CMOs, I can fill the planning gap as a Creative Strategist; and then introduce the right ad agency/martech group needed for execution. WHAT’S A CREATIVE STRATEGIST? A Creative Director who has served as a CEO.Leading digital ad agency Razorfish/Digital describes a Creative Strategist in a recent job offer description as: “People with brilliant minds that come together to make bold, award-winning advertising. They use data-driven insights to guide their work but they also believe in a healthy dose of spirited storytelling as they strive to transform the marketing landscape.”GROWTH MODE IS KEITH’S DRIVING FORCE which led him to become a serial entrepreneur, founding six other companies including a high tech PR firm, a software company, an international conservation magazine, and two social networks, one of them focused currently on serving people with disabilities. Today’s B2B marketers and digital ad marketing firms need a link connecting the best of traditional messaging marketing with cutting-edge digital/social media marketing. The missing link lies in creating relevant content messaging, distributed via digital media to generate feedback for creating even more relevant content messaging. The gap he discovered, and fixed years ago, was the development of a Communications Support Plan with it’s two major building blocks, Planning and Execution. Today his focus lies on Planning, while choosing an Ad Agency or MarTech firm for the Execution.