Keith D Taylor Email & Phone Number

Dekalb, Il, Us

De Kalb, Illinois, United States

Oversee the creation and management of two retail sales offices. Recruit, manage and train sales and customers service. Develop brand identity and unique selling proposition. Implement annual marketing plan with yearly budget, sales forecasts and performance metrics. Ensure regulatory compliance: FDA, IDPH, HIPPA.Focus on building long term relations with existing and prospective clients. Firm believer in “Question Based Selling”, which emphasizes listening to clients and… Show more Oversee the creation and management of two retail sales offices. Recruit, manage and train sales and customers service. Develop brand identity and unique selling proposition. Implement annual marketing plan with yearly budget, sales forecasts and performance metrics. Ensure regulatory compliance: FDA, IDPH, HIPPA.Focus on building long term relations with existing and prospective clients. Firm believer in “Question Based Selling”, which emphasizes listening to clients and identifying the problems they want to solve instead of touting benefits of services and products. Train staff to continually improve skills and share their knowledge with clients to foster credibility and trust.Design and manage marketing campaigns: direct mail, newspaper ads and inserts, digital (Google AdWords, and e-mail marketing), event marketing, and radio. Manage website content and social media contact points. Focus on creating experiential marketing events to provide consumers with an enjoyable way to experience products before purchasing. Leverage PR opportunities via local newspapers, retirement communities, doctor offices, Lyons and Rotary clubs and community events. Measure campaign results and set pricing policies.Utilize project management skills to continually improve operation efficiency and services to customers. Automate measurement of key metrics affecting customer satisfaction. Identify and implement process improvements to reduce delays, reduce mistakes and minimize variation in services. Show less

Lead marketing project manager on important business initiatives including: Privacy Policy Notifications, Customer Service Letter Enhancements, Checks on Statements, Statement Redesign, and Business Continuity Planning. Coordinated the content, planning and functionality of marketing within the customer's monthly statement. Created new processes to more accurately target, track and allocate statement marketing opportunities. Assisted in creating several cross-sell marketing initiatives… Show more Lead marketing project manager on important business initiatives including: Privacy Policy Notifications, Customer Service Letter Enhancements, Checks on Statements, Statement Redesign, and Business Continuity Planning. Coordinated the content, planning and functionality of marketing within the customer's monthly statement. Created new processes to more accurately target, track and allocate statement marketing opportunities. Assisted in creating several cross-sell marketing initiatives. • Managed successful migration of Portfolio Marketing campaign and analytic functions from outside vendor to internal technology and analytic resources, saving over $1 million annually and providing better control over marketing efforts.• Lead project manager on initiatives that added marketing functionality to customer statements, fulfillment kits and customer service letters. Projects affected approximately 23MM communications per month and significantly increased cash and balance transfer check volume, as well as provided millions of additional monthly marketing opportunities such as targeted coupons and targeted inserts.• Developed and managed the implementation of customer preference and notification database. New process preserves millions of customer solicitation opportunities annually and provides audit trail to prove company compliance with various legal notification requirements.• Co-lead on project to develop and implement annual process to notify customers of company’s Privacy Policy. New process minimizes costs while systematically ensuring legal compliance. Show less

• Worked with Senior Management to define rules and best practices for allowing “third party” merchants to work with our marketing groups to execute joint marketing programs. Focused on creating opportunities that create significant value to customers.• Lead initiative to find and implement cross-sell opportunities between Portfolio Marketing groups and Discover Products marketing groups.• Developed strategies for a new marketing effort to encourage cardmembers to add… Show more • Worked with Senior Management to define rules and best practices for allowing “third party” merchants to work with our marketing groups to execute joint marketing programs. Focused on creating opportunities that create significant value to customers.• Lead initiative to find and implement cross-sell opportunities between Portfolio Marketing groups and Discover Products marketing groups.• Developed strategies for a new marketing effort to encourage cardmembers to add “authorized buyers” to their accounts. Created weekly management reports summarizing activities and results. Show less

Integrated Marketing Certificate, Marketing

Bachelor'S Degree, Economics And Political Science

Activities and Societies: Russian language club, Ultimate Frisbee Team Political Science course work focused on State Government.