Keith Bergstrom Email & Phone Number

Clayton, DE

• Managed business finances, including budgeting, sales forecasting, and vendor negotiations.
• Managed a $5 million-dollar annual operating budget.
• Developed and launched our first digital products, including developing market positioning, product specifications, and sales plan.
• Lead mobile-friendly responsive rebuild of Prestwick House ecommerce website.
• Gained access to corporate financing through the pandemic by gaining access to PPP loans, state grants, and expense management.
• Developed new sales channels and lead institutional sales deals of up to $400,000.

Clayton, DE

• Lead marketing, editorial, and IT departments
• Guided re-platforming of Prestwick House ecommerce and content websites.
• Responsible for annual managing marketing budget of up to $1,000,000.
• Developed Content Marketing Hub, The English Teacher’s Free Library, generating up to 635,000 pageviews per year.
• Managed CRM/ ERP solutions – SAP B1 and Salesforce
• Diversified marketing operations from direct mail-focused strategy to a multichannel approach including email, social, digital ads, print ads, and inside sales.

Clayton, DE

• Developed annual marketing plans, calendars, and budgets.
• Negotiated competitive catalogue bids.
• Managed new product merchandising and product pricing.
• Guided scheduling, content, and purchasing for 6-8 annual catalogues.
• Developed and lead conference and event planning.
• Multichannel Campaigns- catalogues, print, social, email, web.

Dover, Delaware, United States

• Cross trained across all company departments.
• Edited and proofread over two dozen new book projects.
• Wrote advertising copy for new and existing products.
• Developed direct mail order follow up project.
• Answered phones and processed orders.

Bachelor Of Arts, English Language And Literature/Letters

English Literature Major and Religious Studies Minor Study Abroad London: Shakespeare and Modern Drama

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Graduated with Highest Honors MBA Leadership Award

B.S., Electrical Engineering (Unfinished)