Erica Keith Email and Phone Number
I study culture, mix it with creativity, and infuse it with technology—when, where, and how appropriate—to reimagine consumer experiences and endear brands to target audiences. at
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The Waymakers Change Group
Erica Keith's Location
Philadelphia, Pennsylvania, United States, United States
Erica Keith's Contact Details
Erica Keith work email
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Erica Keith personal email
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About Erica Keith
I study culture, mix it with creativity, and infuse it with technology—when, where, and how appropriate—to reimagine consumer experiences and endear brands to target audiences. I create work that leaves lasting impressions in the hearts and minds of consumers; work that positively impacts the bottomlines for companies; work that leaves the world—and me—better because of it. I connect people and brands through compelling creative experiences. I live for the thrill of creative research, strategy development, and inspiring teams to create industry-leading products and solutions. I love what I do. I was made to do this. This work is a blessing.
Erica Keith's Current Company Details
The Waymakers Change Group
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I study culture, mix it with creativity, and infuse it with technology—when, where, and how appropriate—to reimagine consumer experiences and endear brands to target audiences.
Erica Keith Work Experience Details
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Lead DesignerThe Waymakers Change Group Sep 2023 - PresentWorks to inspire clients through creative expertise that helps companies transform their employee experience and build capacity to lead all people well.
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Art DirectorMessage Magazine Jan 2023 - PresentCreates the layouts for for Message Magazine, a multidimensional online platform that covers topics such as faith, culture, health, and social justice.
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Creative Marketing DirectorPine Forge Academy Jun 2022 - PresentPine Forge, PennsylvaniaBrings to life marketing and fundraising campaigns. Responsible for the creation of all social media, invitations, flyers, brochures, donor proposals, eblasts, merch, and more.
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Product Development & Design AssociateBlack Paper Party Apr 2022 - PresentPlay an integral role in the execution of product development initiatives, contributing to the creation and launch of seasonal products. Combine design and product development tasks turning ideas into tangible, customer-centric products. Collaborate closely with the creative and merchant teams to support the entire product development process, from ideation to market launch, with a particular emphasis on design aspects. -
Art DirectorWords Beats & Life Nov 2020 - PresentSets and shapes the visual strategy and brand identity for the Words Beats and Life Global Journal of Hip-Hop Culture. Leads the art team in the development of creative layouts. Sources talent to feature within the publication. Directs photo/ video shoots and event staging environments that demonstrate a high-quality experience.
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Founder And CeoBlack Forward Sep 2020 - PresentPhiladelphia, Pennsylvania, United StatesOwns the strategy for the brand creation and product direction. Crafts and/or curates most designs, and sources collaborators to create and promote products with strong aesthetics and empowering messages to uplift the Black Community. Directs marketing and sales messaging to consumers through the use of social media advertisement. -
Diversity + Inclusion Manager & Corporate CommunicationsInnovairre Jan 2021 - Sep 2023Cherry Hill, New JerseyDevelops and deploys integrated strategies to amplify Innovairre’s journey through Inclusion and Diversity. Lead the organization in building an inclusive culture, improving representation and making meaningful impact in the communities in line with corporate responsibilities. Collaborates with peers in Talent Acquisition, HR along with senior leaders to ensure a workforce that is representative of the diverse communities that Innovairre serves. Builds a DEI framework and corporate… Show more Develops and deploys integrated strategies to amplify Innovairre’s journey through Inclusion and Diversity. Lead the organization in building an inclusive culture, improving representation and making meaningful impact in the communities in line with corporate responsibilities. Collaborates with peers in Talent Acquisition, HR along with senior leaders to ensure a workforce that is representative of the diverse communities that Innovairre serves. Builds a DEI framework and corporate responsibility experience, programs, initiatives and engagements as well as organizational measurement of progress both internally and externally. Shapes and executes a broad Communications strategy designed to clearly communicate Innovairre’s brand, mission and values. Show less -
Creative Director And Diversity & Inclusion Council Leader, 2018–2021Innovairre Nov 2018 - Dec 2020New Jersey, United StatesLeads a creative team in the development of marketing campaigns in support of national and international fundraising for nonprofits like Disabled Veterans National Foundation, Kid’s Wish Network, Heart and Stroke Foundation, Red Cross Ireland, and many more. Leverage visual and language communications trends to influence creative strategies. Collaborate with cross-functional peers to develop campaign KPIs and deliver on-time, on-strategy campaigns that meet and exceed development goals… Show more Leads a creative team in the development of marketing campaigns in support of national and international fundraising for nonprofits like Disabled Veterans National Foundation, Kid’s Wish Network, Heart and Stroke Foundation, Red Cross Ireland, and many more. Leverage visual and language communications trends to influence creative strategies. Collaborate with cross-functional peers to develop campaign KPIs and deliver on-time, on-strategy campaigns that meet and exceed development goals. Responsible for scheduling, production management, procurement, and most importantly, team development. Serve as leader of the diversity and inclusion council leading candid conversations, engage leadership, and pursuing ideas and solutions with a goal to inspire the organization to be a leader in diversity, fairness and justice. Show less
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Adjunct ProfessorTemple University Aug 2018 - Dec 2018Greater Philadelphia AreaLeverage innovative in-class and real-world experiences to empower Advanced Graphic Design students to push beyond textbook techniques to breakthrough ideas, concepts, and products. Infuse insightful, inspired approaches to standard design work such as brand identity, logos, publication design, web and mobile site. Encourage students to elevate their thinking and shift paradigms in their work. -
Creative Strategist + Creative RecruiterHallmark Cards Jun 2017 - Sep 2018Kansas City, Missouri AreaInsights. Insights. Insights. Collaborated with Consumer Understanding & Insights to uncover distinct cultural truths on which to build products for five distinct cultural identity brands for Hallmark—Hallmark Vida, Mahogany, Tree of Life, Eight Bamboo, and Golden Thread. Helped teams immerse themselves in cultures outside of their own and increase cultural competencies and empathy levels in order to create inspired, breakthrough human connection products. Hosted consumer test sessions… Show more Insights. Insights. Insights. Collaborated with Consumer Understanding & Insights to uncover distinct cultural truths on which to build products for five distinct cultural identity brands for Hallmark—Hallmark Vida, Mahogany, Tree of Life, Eight Bamboo, and Golden Thread. Helped teams immerse themselves in cultures outside of their own and increase cultural competencies and empathy levels in order to create inspired, breakthrough human connection products. Hosted consumer test sessions, synthesized quantitative and qualitative research, and uncovered trends for application in strategy and product development. Created strategy to relaunch social platforms for the Mahogany brand. Created concepts and content across all cultural identity brands.Recruited for the creative department summer internship program. Scouted creative talent from colleges around the country. Supported the Human Resource department with hiring, training and retaining graphic designers for various creative roles. Show less -
Studio Art Director + Creative RecruiterHallmark Cards Jul 2015 - Jun 2017Kansas City, Missouri AreaLead the Mahogany, Tree of Life, Eight Bamboo and Golden Thread product creation team in the development of best-selling greetings and gifts for multicultural consumers. Collaborated with Consumer Understanding & Insights team on the creation of brand personas leveraged during the product creation process. Inspired a team of designers, photographers, editors, illustrators, and other creatives in the development of on-brand products that met consumer needs and exceed sales targets year over… Show more Lead the Mahogany, Tree of Life, Eight Bamboo and Golden Thread product creation team in the development of best-selling greetings and gifts for multicultural consumers. Collaborated with Consumer Understanding & Insights team on the creation of brand personas leveraged during the product creation process. Inspired a team of designers, photographers, editors, illustrators, and other creatives in the development of on-brand products that met consumer needs and exceed sales targets year over year. Show less
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Art Director - Mahogany + Creative RecruiterHallmark Cards 2010 - Dec 2013Kansas City, Missouri, United StatesLead the Mahogany product creation team in the development of best-selling greetings and gifts for African American consumers. Collaborated with Consumer Understanding & Insights team on the creation of brand personas leveraged during the product creation process. Inspired a team of designers, photographers, editors, illustrators, and other creatives in the development of on-brand products that met consumer needs and exceed sales targets year over year. Successfully worked with celebrity… Show more Lead the Mahogany product creation team in the development of best-selling greetings and gifts for African American consumers. Collaborated with Consumer Understanding & Insights team on the creation of brand personas leveraged during the product creation process. Inspired a team of designers, photographers, editors, illustrators, and other creatives in the development of on-brand products that met consumer needs and exceed sales targets year over year. Successfully worked with celebrity clients such as Jill Scott to develop products for the Mahogany brand. Show less
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Art Director - Vida (Hallmark'S Spanish Card Line) + Creative RecruiterHallmark Cards May 2009 - 2010Kansas City, Missouri, United StatesArt directing, strategy and concept development for the Sinceramente/Vida card line. Leading of team of designers, illustrators, lettering artist. Cards are designed for consumers from the broad range of Hispanic cultures represented in the US, Mexico, Puerto Rico and Latin America.
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Art Director - Hallmark Business ConnectionsHallmark Cards Oct 2006 - Mar 2009Kansas City, Missouri AreaAs an art director, I work with the business-to-business subsidiary of Hallmark Cards that helps Fortune 500/100 companies build and strengthen relationships.
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Designer I-IvHallmark Cards Jul 2002 - 2005Kansas City, Mo• Design and typography layouts.• Co creator of the Mahogany card line called "Uplifted!"• Trend analysis and research• Consumer research• Lead designer on several projects
Erica Keith Skills
Art Direction
Creative Direction
Concept Development
Typography
Graphic Design
Illustration
Layout
Illustrator
Visual Communication
Creative Strategy
Art
Graphics
Branding And Identity
Logo Design
Packaging
Corporate Identity
Digital Illustration
Brochures
Posters
Catalogs
Adobe Illustrator
Page Layout
Adobe Creative Suite
Vector Illustration
Poster Design
Strategic Planning
Packaging Design
Erica Keith Education Details
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Graphic Design
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Tyler School Of ArtGraphic Design -
Community College Of PhiladelphiaFine/Studio Arts, General
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Pine Forge AcademyMusic
Frequently Asked Questions about Erica Keith
What company does Erica Keith work for?
Erica Keith works for The Waymakers Change Group
What is Erica Keith's role at the current company?
Erica Keith's current role is I study culture, mix it with creativity, and infuse it with technology—when, where, and how appropriate—to reimagine consumer experiences and endear brands to target audiences..
What is Erica Keith's email address?
Erica Keith's email address is ek****@****ark.com
What schools did Erica Keith attend?
Erica Keith attended Temple University, Tyler School Of Art, Community College Of Philadelphia, Pine Forge Academy.
What are some of Erica Keith's interests?
Erica Keith has interest in Children.
What skills is Erica Keith known for?
Erica Keith has skills like Art Direction, Creative Direction, Concept Development, Typography, Graphic Design, Illustration, Layout, Illustrator, Visual Communication, Creative Strategy, Art, Graphics.
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