Branding is the essence of smart marketing. It’s a communication strategy that fosters rapport and leads to increased sales – and increased customer loyalty.Our Branding Profile methodology takes you through the 9 critical steps of developing your personal brand. It starts with your long-term goals and ends with a complete blueprint for how to improve all your customer touch-points, such as: web pages, printed materials, email marketing, and face-to-face presentations.For twenty-five years Keith has also been the CEO of Sterling Consulting Group. His clients include: Apple Computer, AT&T, IBM, Oracle, Avis Rental Car, Johnson & Johnson, Microsoft, Marriott Hotels and Xerox. Keith is a best selling author whose seven books have sold over 300,000 copies worldwide. His books include::: Time Management In An Instant: 60 Ways to Make the Most of Your Day :: Email In An Instant: 60 Ways To Get Your Message Across with Style and Impact:: Public Speaking In An Instant: 60 Ways to Stand Up and Be Heard :: Customer Service In An Instant: 60 Ways to Win Customers and Keep Them Coming Back:: Customer Service For Dummies :: Watercooler Wisdom: How Smart People Prosper In the Face of Conflict, Pressure and Change (based on surveys of over 20,000 people):: Online Customer Service For DummiesKeith is an expert on marketing communications and productivity training and has been featured in dozens of magazines and newspapers including: The New York Times, Newsweek, Inc. Magazine and Time.Specialties: Designing authentic marketing messages and business strategies that are aligned and consistent with your values.