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In my over 25 year career I've blended analytical and strategic thinking to identify opportunities, devise actionable plans, and drive end-to-end execution. My deep industry knowledge, business acumen, and leadership skills have prepared me well to lead Virtual Practice Solutions with the aim to expand the market for in-office injectables.KEY INDUSTRY ACCOMPLISHMENTS:» Launched start-up Specialty Group Purchasing Organization» Development of long-term portfolio strategy for Cardiovascular Franchise» Development and execution of launch preparations for new cardiovascular therapy» Led cross-company efforts, driving Bonviva to reach $1B+ per year in global salesKEY STRENGTHS:» Strategy Development, Marketing, Cross-Functional Leadership» Business Development, Partnership Alignment, Brand Management
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Executive Director Global AscvdNovartis Aug 2021 - May 2024United StatesDeliver mid/long-term brand expansion strategies for the atherosclerosis franchise▪ Led Cardiovascular long-term portfolio strategy development team resulting in approved 20-year plan▪ Led successful FDP evaluation and recommendation for CVOT supporting LEQVIO in primary prevention▪ Established and led 5+ cross-functional sub-teams evaluating potential LCM opportunities▪ Provided ad-interim global commercial leadership for pelacarsen (5 months) -
World Wide New Product DirectorNovartis Aug 2019 - Jul 2021East Hanover, New Jersey, United StatesProvide global commercial leadership for the CRM Franchise developing therapy area strategy, preparing pipeline assets from proof of concept through end of Phase III, and evaluation of BD&L opportunities.
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Director Of New ProductsNovartis Aug 2017 - Jul 2021East HanoverDevelopment and execution of US pre-launch strategy and key tactics for assets within the cardiovascular, metabolic and renal portfolio.
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PrincipalCapgemini Consulting Jun 2015 - Aug 2017Greater New York City AreaSpecializing in Life Sciences and dedicated to providing best-in-class strategy and management consulting to our clients, empowering them to respond faster to changing market dynamics.Designing and implementing transformation strategies to achieve measurable results for our clients. -
Senior Director, Global Commercial StrategyShionogi Inc Sep 2012 - Oct 2014Florham Park, NjLed global commercial matrix team in preparation for launch of naldemedine, including global development of brand’s strategic elements. Recent highlights:» Identified and evaluated market expansion opportunities for naldemedine and ospemifene.» Developed global commercialization plan for naldemedine and created target product profile.» Selected and manage medical communications agency. -
International Business Leader / Life Cycle LeaderHoffmann-La Roche Nov 2008 - Sep 2012Directed international product manager and global cross-functional business and lifecycle team across all markets, including Roche/GSK alliance and Roche-only markets, for ongoing growth of late lifecycle drug Bonviva in its last three years of patent protection. Key highlights:» Drove market share gains and growth to $1B in sales per year for three consecutive years.» Led definition and execution of global strategic plans that drove brand performance. » Steered cross-functional team presenting to FDA Advisory Committee on Bisphosphonates. » Created and ensured proper implementation of global commercial strategy for Bonviva. -
International Product DirectorHoffmann-La Roche Jul 2006 - Oct 2008Bonviva Headed development of 2009 global strategic plan for late lifecycle product in addition to competitive strategy in anticipation of Actonel OAM launch. Key highlights:» Drove identification of additional differentiators demonstrating long-term patient impact. MirceraLiaison between US and global teams for Mircera, driving development and execution of creative concept and messaging, including advertising, publication planning, and symposia. Created Global promotional programs to build brand visibility. Key highlights: » Managed development/implementation of highly successful dialysis center conversion program.
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Director, Pharma PartneringHoffmann-La Roche Sep 2003 - Jun 2006» Key marketing leadership role in deal close with Japan Tobacco for their CETP inhibitor.» Created and presented business assessment for licensing opportunities leading to several deals.» Project leader for out-licensing of Rocaltrol in US market.
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Product Director, Us MarketingHoffmann-La Roche Sep 2002 - Sep 2003» Headed cross-functional task force to develop managed care action plan for Xenical. » Led feasibility assessment of improved fair balancing language for Xenical consumer advertising.» Managed marketing for development of weight management program for the VA.» Steered development and implementation of web-based physician locator for consumers.
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Product Promotion Manager-Primary Care MarketingRoche Jun 2001 - Aug 2002Nutley, Nj» Revamped marketing strategy for Xenical to strengthen brand performance.» Directed market analysis and launch plan development for Klonopin Wafers.
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Manager-Marketing & Customer ResearchRoche Jan 2000 - Jun 2001Nutley, Nj» Oversaw market research, forecasting, and analysis for five brands.» Led market research in preparation for launch of Valcyte and two new indications of Tamiflu.
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Market Analyst-Market IntelligenceRoche Sep 1996 - Dec 1999Nutley, Nj» Devised and implemented market research plan for launch of Tamiflu with consumer/professional audiences.» Developed patient based forecast models for Tamiflu and Tasmar.» Designed and executed primary and secondary market research for several Roche brands.
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Sr. AccountantRoche Aug 1992 - Aug 1996Nutley, New Jersey, United States
Keith Bailey Skills
Keith Bailey Education Details
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Marketing, International Business & Management
Frequently Asked Questions about Keith Bailey
What is Keith Bailey's role at the current company?
Keith Bailey's current role is Founder and Chief Executive Officer, Virtual Practice Solutions.
What is Keith Bailey's email address?
Keith Bailey's email address is ke****@****che.com
What is Keith Bailey's direct phone number?
Keith Bailey's direct phone number is +197361*****
What schools did Keith Bailey attend?
Keith Bailey attended New York University - Leonard N. Stern School Of Business.
What skills is Keith Bailey known for?
Keith Bailey has skills like Cross Functional Team Leadership, Pharmaceutical Industry, Global Marketing, Strategy, Product Launch, Pharmaceutical Sales, Market Access, Hospital Sales, Biotechnology, Market Analysis, Managed Care, Kol Development.
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