Keith Peterson Email & Phone Number

Lakeville, Mn, Us

Greater Minneapolis-St. Paul Area

I lead MRA’s marketing function including all components of the business and marketing lifecycle (strategic planning, identification of market trends and consumer needs, go-to-market initiatives, brand management, digital marketing strategy, media relations and lead generation). I also lead the Learning & Development division with responsibilities to expand leadership, HR and business skills training, strategic planning, coaching and employee engagement programs throughout MRA’s four-state Midwest footprint.Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees worldwide. As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering a comprehensive assortment of HR services, talent management, learning and organization development opportunities, and total rewards planning to help businesses build successful workplaces and powerful workforces.

Keith’s popular presentations and seminars focus on effective communications, teamwork, leadership, and the use of humor to build and sustain relationships and improve performance. You will learn, laugh, and live! Example presentations/keynotes/training programs: • Help Me! I Just Can’t Take Any More Change• Don’t ‘Talk’ To Me Like That! Communication in Relationships• Sorry, I Don’t Understand You: Effective Male and Female Communication• Leadership: It's Not Just for "Them" Anymore!• How to Work and Even Live with “Difficult” People• Organizational Culture: Creating, Building and Shaping Corporate Cultures• Get a Grip! The Importance of Priorities, Perspective and Passion• Humor is the Workplace: Does it Help? Is it Appropriate?

Bloomington Minnesota

Led product marketing for small and medium-sized businesses, cross-selling and product migration communications, branding development and deployment, crisis communications, speaker placement and content development, targeted customer training programs, and corporate awareness efforts.

Bloomington Minnesota

Developed and managed Go-to-Market strategy, planning and execution for multiple software and service product lines. Operated in matrix organization, executed product marketing plans that included market research, marketing automation, thought leadership content, targeted customer training programs, digital marketing, branding, PR, social media and other tactics.

Bloomington Minnesota

Directed 35+ person marketing organization in new brand development and deployment, media and analyst relations, awareness and promotional campaigns, creative services, conference and event management, internet and intranet marketing, customer communications, targeted customer training programs, and market and competitive analysis.

Bloomington Minnesota

Led strategic planning and expansion of company-wide public relations efforts. Developed issues management and thought leadership processes and content, crisis communications strategy and program, speaker placement and content development, industry sponsorships, and executive communications coaching. Served as core member of company merger and acquisitions team.

Bloomington Minnesota

Built media relations and internal communications strategy and program consisting of outbound trade media relations, speaker placement and content, employee communications tools, sales and customer events, sales tools, and executive communications support.

Eagan Minnesota

Managed communications planning for company initiatives and programs including executive correspondence, crisis communications, large-scale special events, training and informational videos, media events, sponsorships and employee communications.

St. Paul Minnesota

Responsible for the effective organization, operation and promotion of the coeducational career exploring program. Recruited, trained and coordinated volunteers. Promoted to supervisor of the in-school career development department and staff advisor of the council product sales.

Master Of Arts (Ma), Journalism - Public Relations

Bachelor Of Arts (Ba), Journalism

Activities and Societies: Varsity Football 1984 – 1988 | Lloyd Larson Award Winner 1988