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Results-oriented executive with strong team building expertise. Extensive experience in planning and executing business-to-business product marketing and corporate marketing and training programs, developing and implementing effective marketing strategies, and achieving growth objectives and high-customer loyalty. Highly influential and collaborative leader, building and leading motivated, high-performing teams. Expert in development and implementation of multiple initiatives simultaneously and gaining consensus and support of sales, product management and operations stakeholders in matrixed organizations and teams. Keynote speaker and trainer delivering popular presentations and seminars focusing on effective communications, teamwork, leadership, and the use of humor to build and sustain relationships and improve performance.
Mra - The Management Association
View- Website:
- mranet.org
- Employees:
- 353
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Vice President Of Marketing And Learning And DevelopmentMra - The Management AssociationLakeville, Mn, Us
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Vice President Of Marketing And Learning & DevelopmentMra - The Management Association Jul 2018 - PresentGreater Minneapolis-St. Paul AreaI lead MRA’s marketing function including all components of the business and marketing lifecycle (strategic planning, identification of market trends and consumer needs, go-to-market initiatives, brand management, digital marketing strategy, media relations and lead generation). I also lead the Learning & Development division with responsibilities to expand leadership, HR and business skills training, strategic planning, coaching and employee engagement programs throughout MRA’s four-state Midwest footprint.Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees worldwide. As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering a comprehensive assortment of HR services, talent management, learning and organization development opportunities, and total rewards planning to help businesses build successful workplaces and powerful workforces.
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Keynote Speaker & TrainerWords Of Life Llc Jan 2005 - PresentKeith’s popular presentations and seminars focus on effective communications, teamwork, leadership, and the use of humor to build and sustain relationships and improve performance. You will learn, laugh, and live! Example presentations/keynotes/training programs: • Help Me! I Just Can’t Take Any More Change• Don’t ‘Talk’ To Me Like That! Communication in Relationships• Sorry, I Don’t Understand You: Effective Male and Female Communication• Leadership: It's Not Just for "Them" Anymore!• How to Work and Even Live with “Difficult” People• Organizational Culture: Creating, Building and Shaping Corporate Cultures• Get a Grip! The Importance of Priorities, Perspective and Passion• Humor is the Workplace: Does it Help? Is it Appropriate?
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Vice President Of MarketingCeridian Sep 2015 - Nov 2017Bloomington MinnesotaLed product marketing for small and medium-sized businesses, cross-selling and product migration communications, branding development and deployment, crisis communications, speaker placement and content development, targeted customer training programs, and corporate awareness efforts. -
Vice President Of Product MarketingCeridian Jul 2009 - Aug 2015Bloomington MinnesotaDeveloped and managed Go-to-Market strategy, planning and execution for multiple software and service product lines. Operated in matrix organization, executed product marketing plans that included market research, marketing automation, thought leadership content, targeted customer training programs, digital marketing, branding, PR, social media and other tactics.
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Vice President Of Marketing Communications & Marketing ProgramsCeridian Jan 2000 - Jun 2009Bloomington MinnesotaDirected 35+ person marketing organization in new brand development and deployment, media and analyst relations, awareness and promotional campaigns, creative services, conference and event management, internet and intranet marketing, customer communications, targeted customer training programs, and market and competitive analysis.
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Director Of Public RelationsCeridian Jan 1997 - Dec 1999Bloomington MinnesotaLed strategic planning and expansion of company-wide public relations efforts. Developed issues management and thought leadership processes and content, crisis communications strategy and program, speaker placement and content development, industry sponsorships, and executive communications coaching. Served as core member of company merger and acquisitions team.
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Communications ManagerCeridian Jul 1993 - Dec 1996Bloomington MinnesotaBuilt media relations and internal communications strategy and program consisting of outbound trade media relations, speaker placement and content, employee communications tools, sales and customer events, sales tools, and executive communications support.
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Corporate CommunicationsNorthwest Airlines Jan 1991 - Jun 1993Eagan MinnesotaManaged communications planning for company initiatives and programs including executive correspondence, crisis communications, large-scale special events, training and informational videos, media events, sponsorships and employee communications. -
Exploring ExecutiveNorthern Star Council, Boy Scouts Of America 1989 - 1991St. Paul MinnesotaResponsible for the effective organization, operation and promotion of the coeducational career exploring program. Recruited, trained and coordinated volunteers. Promoted to supervisor of the in-school career development department and staff advisor of the council product sales.
Keith Peterson Education Details
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Journalism - Public Relations -
Journalism
Frequently Asked Questions about Keith Peterson
What company does Keith Peterson work for?
Keith Peterson works for Mra - The Management Association
What is Keith Peterson's role at the current company?
Keith Peterson's current role is Vice President of Marketing and Learning and Development.
What is Keith Peterson's email address?
Keith Peterson's email address is ke****@****net.org
What is Keith Peterson's direct phone number?
Keith Peterson's direct phone number is 121876*****
What schools did Keith Peterson attend?
Keith Peterson attended University Of Wisconsin-Madison, University Of Wisconsin-Madison.
Who are Keith Peterson's colleagues?
Keith Peterson's colleagues are Ann Sutton, Tim Ellison, Tina Reece, Gani Ahmad, Stephanie Rutt (Straughn), Susan Abler, Ms, Sphr, Shrm-Scp, Jenny Kunz.
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Keith Peterson
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Keith Peterson
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Keith Peterson
Customer Success Leader | Strategic Account Management | Driving Saas Revenue | Improving Customer Experience And RetentionSt Paul, Mn3petersonet.com, omnitracs.com, omnitracs.com -
Keith Peterson
Clarendon Hills, Il
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