Keith Packard Email & Phone Number

Middlebury, Indiana

•Responsible for the formulation and implementation of a National Training Plan for both retail and wholesale use from a “virtual office”.•Mentor, Motivate and Manage a team of Regional Trainers.Co-ordinate and institute the gathering of competitive data for their use in future design enhancements and marketing plans.•Create, design and distribute sales training aids for specific product lines.•Training was conducted on a number of different levels.* Individually, with dealers at their locations or at Rallies.*Regionally, combining a number of dealers at a Factory or other venue.*Nationally, with a “National Training Tour” put on at 10 different venues.•Responsible for the “National Training Tour”; from venue selection & contract negotiation, to curriculum planning and development, to final implementation.•As a DSM Increased Class C Dealer’s from 3 to 23 within a 13 month period. Increased sales to these dealers by 450% in that same timeframe.•FY 2008 finishing year at 180% of quota.

Painesville, Ohio

• Responsible for sales of a Sales Force Automation/ CRM software/ hardware key tracking tool to Auto Dealers and Muti-Family Housing clients• Facilitated lead generation through cold-calling and relationship selling.• This was a “Hunter” position. Find prospects, generate excitement in the tool, then close. Additionally responsible for all training aspects after the point of sale.• Responsible for territory management from a “virtual office” with no on-site supervision.• Responsible for a 4 State Territory.

• Recruited, trained and managed four operation managers for the Midwest region.• .Increased gross sales from $320,000 to $650,000 annually per location.• Increased sales of 48%.• Responsible for implementing new products and services. • Repeat customer ratio of 87% was achieved after the first sixteen months of operation. • Increased Business to Business sales by 61% first year. Subsequent years of 28-45%. • Installed 18 new franchises first year and 22 second year.• Trained franchise owners in the successful operation of their business.• Co-developed software for business management and reporting of sales

• Increased sales of a major appliance line (Refrigerators,Ranges,Laundry and other products) by 350% in a 12-month period.• Installed 39 new “Full Line” appliance dealers within one year. • Sales trained and managed dealer’s sales staffs. Instituted incentive programs and sales contests to increase sales. • Held new product shows for existing and prospective dealers

Bachelor Of Arts (B.A.), Theatre Arts

College Prep, Social Sciences