GROWTH: Analytical, strategic, insight-driven, commercially focused; supportive, committed, connected."Growth is painful. Change is painful. But, nothing is as painful as staying stuck where you do not belong." N. R. Narayana Murthy, Co-founder of Infosys.Every business needs to understand its customers, to identify and understand its best buyers / users / shoppers / consumers, current and future.Every product / service needs demand, awareness, differentiation and competitive advantage and a price point that delivers value.Every business needs to reflect on the competition, on prices, margins, conversion rates, demand across a range, actions that trigger success; a business needs to see the barriers too.Every business needs to understand customers' / clients' needs, challenges and behaviour…their UX, their budgets, and preferences, their 'shopper journey' / purchase path, their purchase patterns, and the actions that stimulate sales and drive success.Every business needs to farm success… to develop retention, to nurture the best customers, to get personal and build significant relationships across client functions, networking and bonding with key decision makers, stakeholders, influencers and users…driving loyalty and maximising commitment.Every business needs acquisition - new enquiries initiated by an effective GTM strategy that maximises credibility, creates awareness maximises recall and triggers interest...and most importantly, stimulates engagement from future customers / clients.Every business needs a skilled, talented, tenacious commercial team, a collaborative culture and great reporting.Every business needs to focus on customer / user experiences, servicing their needs well, making things easy, driving efficiency, seizing opportunity, building reputation, delivering exceptional support and developing high NPS.Every business needs tenacity, resilience and creativity to identify strategic areas of opportunity, albeit in respect of sales, marketing, digital and social teams. Business needs an effective strategy for success...a commercial strategy that will seize opportunity at every level.Every business needs to convert revenue into profit and to manage costs.I’m a preacher, a protagonist and a populist. I bring vast experience of putting challenged business back on track...and of expediting growth and driving BL profit. Hands-on Sales, Marketing and Commercial Leadership; I develop and execute strategies that expedite growth and build success.I would be delighted to connect to discuss an iterim assignment or challenge