Keith Pieper Email & Phone Number

Tokyo, Jp

In 12 months, delivered an omnichannel programmatic media buying platform to activate first party advertiser data via Merkury Identity without the use of cookies.Delivered the industry's first keyword targeted CTV and OTT video advertising product.

New York, New York, Us

Data strategy

Work From Anywhere, Remote, Oo

Buffalo, Ny, Us

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗱𝘂𝗰𝗲𝘀 𝗥𝗶𝘀𝗸. 👍 I use the "Lean Startup" methodology for all my product strategies. This means designing an MVP and collaborating with smart R&D engineers on disruptive opportunities to test and learn, adapt, and improve (or walk away). I did this at IMDS, by developing a DRTV model in connected TV advertising. I experimented with various technologies and small video media tests to see what worked best.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Limited server capacity for a growing 8 billion ad requests per day while demand buyers wanting higher quality advertising bid opportunities.►𝗦𝗢𝗟𝗩𝗘𝗗: Integrated a third party yield optimization service into our exchange who used machine learning algorithms with our data to only send the best matching advertising opportunities to demand buyers, reducing bid request volume by 40% and CPM prices up by 20%.700 employeestv, retail, data, software, auction, SAAS, B2B, digital, adtech

Workflow automation, process design, systems integration, custom development using APIs, Webhooks, Bubble, CloudConvert, Airtable, Integromat, Jira, Knack, Pory, Google Vision, Google Cloud, MonkeyLearn, Zapier, LinkedIn, Facebook, Wordpress, Salesforce, Shopify

Boulder, Colorado, Us

𝗦𝘂𝗯𝘀𝘁𝗮𝗻𝗰𝗲 𝗼𝘃𝗲𝗿 𝗦𝗶𝘇𝘇𝗹𝗲. 👍 I am constantly driven by facts, data and patterns. Measuring KPIs and holding people accountable to goals is essential in ensuring that things get done. I led Sovrn's company-wide rollout of the Entrepreneurial Operating System (EOS), which helped manage company-wide metrics effectively.𝗟𝗲𝗺𝗼𝗻𝗮𝗱𝗲 𝗳𝗿𝗼𝗺 𝗟𝗲𝗺𝗼𝗻𝘀. 👍 In a resource-constrained environment, I'm a bootstrapper and creative with the tools I have on hand. I'm not afraid to get in the weeds to start the flywheel or push projects over the finish line. I increased my team's productivity at Sovrn under increased workloads with no additional resources.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Maintain SLA while workload volumes increase without incremental hiring and minimal investment in automation►𝗦𝗢𝗟𝗩𝗘𝗗: Workflow automation & process improvements increase team productivity by 35 to 66 percent while workload doubled - without incremental hires. Concurrently, boosted team NPS scores 3.5x with 100% participation, exceeding the company average.250 employeesadtech, internet, software, SAAS, B2B, auction, digital

Denver, Co, Us

𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗗𝗼𝘁𝘀. 👍 I am extremely detail-oriented and always follow the data to ensure I have the most comprehensive understanding of a complex scenario. I have a knack for "reverse engineering" and breaking down problems into their core elements so I can quickly and deeply analyze complex technology and situations. I was able to put my skills to use by building data analysis and measurement attribution products at Mediashift - this involved joining numerous complex ISP traffic data streams.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: No single source of truth for cross-platform streaming video media measurement►𝗦𝗢𝗟𝗩𝗘𝗗: Built a real-time, cross-platform video streaming analytics measurement product (MVP) that processed 27 million HTTP requests from a sample of 20,000 anonymous ISP subscribers every day.15 employeesnetworking, data, adtech, software, startup, digital, B2B

Boulder, Co, Us

𝗡𝗼 𝗙𝗲𝗮𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗻𝗸𝗻𝗼𝘄𝗻. 👍 I work best in ambiguous environments, such as startups or small to medium-sized organizations that require a change in product strategy. What motivates me is having a CEO who knows what they want, is focused, accountable, and has a clear sense of direction for the business. At **Boulder Heavy Industries** I was responsible for the research & development of cross-device attribution for Tracfone and correlating viewable impressions to sales to improve marketing cost-effectiveness.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Pivot a small business-managed SAAS marketing solution to a self-service enterprise social media marketing platform.►𝗦𝗢𝗟𝗩𝗘𝗗: Built a social media buying platform modeled after Google AdWords with a semi-automated backend workflow for quality control and crowdsourced fulfillment using a combination of artificial intelligence and remote workforce.120 people: social, adtech, media, software, SAAS, B2B, digital

Denver, Co, Us

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗦𝗼𝗹𝘃𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀. 👍 Every product is designed to solve a customer problem, plain and simple. But I see problems as curious opportunities to conquer, rather than roadblocks. They're undiscovered territories with the potential to uncover real treasures if you can "figure things out." I led the redevelopment of SpotX's inventory forecasting tool so salespeople would always know how much advertising they could sell at any given time.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Limited and antiquated internal data inhibited the scaling of media sales.►𝗦𝗢𝗟𝗩𝗘𝗗: Integrated a third-party data management platform to increase diversity, precision, and scale of data available for targeted media buys within SpotX’s video ad exchange. Used this new combined data set to update our pre-sales inventory avails tool.240 employeesvideo, data, adtech, auction, SAAS, B2B Software, digital

𝗕𝗹𝗼𝘄 𝗬𝗼𝘂𝗿 𝗠𝗶𝗻𝗱. 👍 I have a knack for seeing things that others miss, and I'm always thinking differently to come up with innovative solutions. I don't let conventional wisdom hold me back - I'm always looking for new ways to learn and grow, and I use my skills in data and software product management to solve customer problems in unique ways. I received four patents for a unique keyword targeting technology which I later sold.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Third-party browser cookies were a limited targeting technique expected to have limited performance and access over time.►𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: Develop, patent and monetize a cookieless keyword targeting technology in the programmatic advertising ecosystem.10 employeesdata, adtech, B2B, media, digital

New York, Ny, Us

𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿❜𝘀 𝗟𝗲𝗮𝗱. 👍 Product Led Growth is a popular concept, but it's still an "idea looking for a problem". I prefer Customer Led Growth, which involves the customer in the product development process and uses their feedback to almost ensure that you have a customer when you launch. By including my clients at Microsoft in the development process, I created the ad industry's first ad agency trading desk at IPG.►𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Ad networks were providing little value to advertisers but taking a 10 percent margin while agencies experienced margin compression from clients.►𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: Founded Cadreon trading desk (now known as Matterkind) to bypass ad networks by connecting advertisers directly with publishers, increasing agency margins and advertiser performance.58,000 employeesagency, media, digital advertising, search

15 employees: lead generation, digital advertising, search, B2C

- Developed bandwidth targeting and rich media digital ad products.- Created and managed Rich Media Days in three cities to educate the market on rich media advertising.- Authored product marketing material for external customers and marketing communications, including website, collateral, customer letters, and ghostwriting for executives 150 employeesdata, adtech, digital, B2B

10 employees: agency, digital advertising for Ameritrade

Bsba, Marketing, Management

Education record