Down the founder rabbit hole! Backed by Craft Ventures, Slack Fund and the founders and early team members of Dropbox, Notion, Carta, Okta, Figma, Masterclass, Segment, Pilot.com, People.AI, Skyhigh, and others. Early customers include the growth teams at Rippling, Verkada, Pilot.com, Ironclad, Mainstreet, and more.Primer puts audiences back at the center of B2B marketing, breaking marketers free from channel dependencies. B2B growth teams can understand their ICP and make it reachable across channels - even as those channels change. Active your ICP anywhere.We've been known to boost MQL/SQL generation by up to 500%

Took some time to mull things over and got into advising. Bungalow is rethinking the residential real estate market by providing renters with a more convenient, flexible, and communal living solution. Landlords get higher yields, long term agreements, and fewer headaches

Oh boy. This was a ride. Zero to $20MYC'15 - Managed sales, marketing, branding and community efforts. 14X revenue in 24 months.

Peak Silicon Valley times.Led brand strategy around launch of Dropbox for Business and repositioning for relaunch of Pro product. Managed multi-million dollar brand awareness, demand gen, and content function, helping build out different marketing channels from email and in-product advertising to paid social, native ads, video, etc. Subsequently worked on developing our customer reference program, thought leadership, and blog/social strategy.

Directed teams of 3-8 in corporate strategy consulting, with a focus on business operations and marketing / communications.Led projects and account relationships with Fortune 150 companies. Helped guide organizations going through strategic transformation (healthcare post-ACA, finance post-2008, automotive aging demographics, etc.)Responsible for internal innovation efforts and product development; conceptualized and integrated majority of new offerings developed from 2011-2013, including a lot of buzz-wordy things: market-mix modeling, new strategic planning frameworks, "ecosystem landscaping", real-time perception tracking, online executive dashboards, etc.Oversaw $3M+ in consulting services account relationships annually. Examples include: -Developed new go-to-market strategy for major healthcare company built around influencer relationships -Proposed and implemented operational and communication solutions to further a major automotive company’s transformation strategy -Partnered with CEO of top 5 food manufacturing company to build business case for a shift in brand strategy and a new focus on their corporate brand

Co-Chair of Leadership Board and mentor within a fast-growing, incredibly impactful non-profit that helps first generation college students realize their career aspirations

Guided brand identity, portfolio architecture, and innovation and growth strategy projects, as well as managed internal business development and marketing plansDeveloped portfolio architectures in home appliances and science device clientsShaped brand identities, value propositions and engagement strategies for Wallace Foundation and Acxiom (largest data services company)

Chair of the History Department at a new international school. Researched, wrote, and established a curriculum for the department while teaching AP US, Ancient Civilizations, European History and managing staff. Also spent as much time as possible exploring China.

Edited articles and managed website for renowned foreign policy journal: International Security

Published two policy briefs and informed meetings at Parliament and 10 Downing Street