Keith Rodman Email & Phone Number

New York, United States

Enhanced organic search performance through strategic link-building, nuanced understanding of query intent, keyword analysis, and crafting comprehensive content plans for proprietary channels. This led to significant improvements in user engagement, enhanced site authority, and increased conversion rates.Implemented a brand copy repository encompassing meta tags, URL directories, UX/product copy, copy decks, and B2B content—product demos, one-pagers, case studies, and demo scripts—to ensure omnichannel consistency, streamline user experiences, and expedite content development.Successfully met and surpassed initial user acquisition objectives for a new product launch by employing a coordinated marketing approach that spanned SEO, social media, email marketing, paid campaigns, and site optimization, driving considerable growth in beta user engagement.Enhanced customer experiences through detailed user testing, refining entry-level product narratives and developing targeted communication strategies for mid to end-funnel engagement, ensuring a smoother customer journey and more effective messaging.Advanced technical SEO efforts by overhauling XML sitemaps, analyzing site functionality, refining page canonicalization, and managing URL redirections, which collectively minimized traffic disruption and bolstered site performance during critical updates.Oversaw the copywriting team, providing strategic direction and editorial advice to enhance both new and existing content, thereby boosting on-page and off-page SEO performance and enhancing content visibility.

Developed and implemented marketing strategies for content hubs, blogs (long and short-form), social media, and landing pages to gain leads, increase brand awareness, and consumer transactions for eCommerce sites and small businesses.Managed domain analytics to identify customer journey pain points and researched backlink opportunities to strengthen earned media value and customer awareness. Conducted comprehensive site audits to monitor and enhance new site health, identifying and addressing technical SEO issues and bolstering on-page and off-page SEO elements and UX copy.Initiated creative ideas, competitor insights, and keyword research to find solutions-based content for customer inquiries and relevant and engaging content.

Brooklyn, New York, United States

Facilitated copy for 360 promotional campaigns including exclusive offers, sponsored events, email marketing, and social to amplify brand engagement and online presence.Enhanced topical authority and organic keyword rankings through strategic integration of SEO and SMO techniques (tools: Keyword Planner, Ubersuggest, Ahrefs, SERP extensions, and Buzzsumo, etc.) Worked closely with the UX design and web team to build compelling landing pages; write creative copy for promotional content, banners, and technical copy for product, service guides, and descriptions (tools: Figma, Asana, and Wordpress)Tracked email marketing, paid ad campaigns, and site activity to identify improvement points for targeting consumer trends and interests (tools: GA and Klaviyo) Utilized social tools to organize and align social strategies with current promotional campaigns and amplify multichannel marketing (tools: Sprout and Buzzsumo)

Rivervale, New Jersey

Configured audio and visual systems as well as conducted equipment setups for a wide variety of formal eventsFacilitated live videography, operating Blackmagic switcher for three-camera live coverage and editing Managed ceremonial and events entertainment procedures using various audio tools to enhance the consumer experience

Greater New York City Area

Supported the marketing and sales team through the completion of internal projects leading to gained insight into marketing launches and video productionGathered and reviewed images, videos, and curated articles for owned channels (website, social media); also optimized tools to amplify content and drive trafficDrafted insightful stories for the newsroom content hub featuring notable creator profiles, BTS marketing, and in-depth post on content creation trends

Greater New York City Area

Fairview, New Jersey

Drafted bios for featured artists (musicians, comedians, poets) that were shared via social media, leading to additional exposure in advance of their performanceAssisted with pre-show production logistics, including live stream capabilities, lights, and camera set-up as well as staging

Springfield, Massachusetts Area

Curated content around campus for the Springfield College website including information and updates about the Office of Multicultural AffairsManaged and monitored online conversations/posts for the Multicultural Affairs Facebook page in order to create diversity awareness around campus and within the departments.

Bachelor Of Arts In Liberal Arts, Communication And Media Studies, 2017

Activities and Societies: Publisher of SoundCloud podcast Publisher of SoundCloud podcast Contributor and Participant in COIL.

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Springfield College, Springfield, MA (September 2012-2016) Studied Communications and Journalism: September.