Keith Rose

Keith Rose Email and Phone Number

President, Retail and Consumer Marketing Platform that cuts costs in half and automates via AI and ML @ Alamo, CA, US
Alamo, CA, US
Keith Rose's Location
Alamo, California, United States, United States
Keith Rose's Contact Details
About Keith Rose

15+ years Loyalty | Retail & Consumer Marketing Technology | SaaS | AdTech | Data Strategy | Tech Stacks | People Mgmt. | AI & Machine Learning Automation | FinTech | Digital Media | B2B | B2C | PR | Brand | CRM | Partnership Platforms | APIs | Visa Payments Networks | Issuer/Merchant BusinessesSuccess with leading global Retail, Consumer, Financial companies & marketing agencies includes: Advertising Platforms & Ecosystems, Sales Management in Tech Industry, Research & Data-driven Product Development, Web/Tech Ecosystems including APIs, SaaS, Business Development, UX, Digital Payments, Matrix Organizations, Executive-level Relationships, Partner Management, Partnership Marketing, Fintech, Payments Ecosystems, Tech Events, Consumer-goods Marketing, Data-led Marketing & Sales Strategies, Brand Architecture, Advertising, Social Networks, Database-Marketing, Mobile, Interactive Loyalty Programs, Collaborative-selling, Digital Media, B2B, B2C, CRM, Content Management.Highlights:• Vice President of Loyalty Lab, a SaaS Real-time Retailer and Consumer Brand Marketing platform: Doubled sales and achieved acquisition by TIBCO Software Inc. a $1 billion marketing automation leader. Led & trained Global sales teams. Used a Scrum Agile environment and APIs to drive superior customer experiences: Consumer, Fintech, Partner and Retail platforms.• Carlson Marketing Group: Executive Vice President (managed 325 people globally). #1 Marketing Agency in World, (now owned by Aimia | KOGNITIV). Retail & Consumer Brand Marketing: Included Visa's proprietary research-led Fintech partnership & database marketing platform for 135 member banks including Chase Bank, Bank of America, Wells Fargo. Highly collaborative style led to great success at all levels of teamwork. Achieved highest ratings in company for client and employee satisfaction. Also delivered annual high-impact global Tech Events for Intel & Oracle. Deep knowledge of Visa Partnership Platform,• Vice President of Charles Schwab Partner Marketing Platform: Managed over 1,000 different mutual Fund companies and their Partner marketing including all legal contracts and web platforms.• Procter & Gamble Retail & Consumer Brand Manager: Largest Global Advertiser. Launched new brand including research & data-led high impact positioning, advertising, retail distribution, promotion and pricing for Pantene Hair care, P&G's largest & most profitable global brand.

Keith Rose's Current Company Details
PRM Inc., entrepreneurial start-up Corporation

Prm Inc., Entrepreneurial Start-Up Corporation

President, Retail and Consumer Marketing Platform that cuts costs in half and automates via AI and ML
Alamo, CA, US
Keith Rose Work Experience Details
  • Prm Inc., Entrepreneurial Start-Up Corporation
    President, Retail And Consumer Marketing Platform That Cuts Costs In Half And Automates Via Ai And Ml
    Prm Inc., Entrepreneurial Start-Up Corporation
    Alamo, Ca, Us
  • Prm Inc., Entrepreneurial Start-Up Corporation
    President, Retail & Consumer Marketing Platform That Cuts Costs In Half And Automates Via Ai & Ml
    Prm Inc., Entrepreneurial Start-Up Corporation Feb 2013 - Present
    San Francisco, Ca
    Innovative global retail & consumer marketing platform automates multi-company & multi-brand data-exchanges, permissions and preferences for more successful hyper-personalized consumer interactions via Loyalty, mobile, social, search, email, direct mail, payments, Fintech, POS and TV/radio/web. Reduces marketing costs & effort via AI and Machine Learning with real-time offers and high-engagement brand/product "content" selected and inserted based on data and value of customer. Six patents in development. "Omnibus" partner & privacy agreements automate permissions and eliminate stalling or friction points.
  • Tibco
    Vice President, Loyalty Lab Real-Time Cloud-Based Retail & Consumer Saas Rewards Marketing Platform
    Tibco Jan 2010 - Jan 2013
    Palo Alto, California, United States
    Led a cross-functional Retail & Consumer Brand global team including Loyalty platform leadership and sales management resulting in doubled Loyalty Lab revenue growth and expanded use by all clients. Used Adobe for success. Consumer, Retail and Fintech Platforms for: Target Stores, Kohl's, PayPal, Procter & Gamble, HSBC, Virgin America Airlines, 1800Flowers, Green Giant Fresh, US Cellular, Intel, NBC Universal, AutoNation, OSH, The North Face. Managed client partner relationships globally to increase success with executives and cross-functional teams including product, engineering, Application Programming Interfaces (APIs), marketing, legal, Fintech, finance. Acquired by TIBCO Software in December 2010: Annual TIBCO revenue is $1.2 billion. Start-up revolutionized how forward-thinking retailers, consumer brands, airlines, banks, and hotels engaged with their most loyal customers.Loyalty Lab is the industry leader in breakthrough loyalty strategies and a proprietary real-time SaaS based technology that delivers high-performance multi-channel brand interactions and loyalty platforms. The enterprise-class cloud-based platform manages individual's interactions where they occur naturally across mobile, apps, websites, emails, social networks, POS. The loyalty engine increases multi-channel brand-fans, advocates & loyalists.
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  • Heinrich Marketing
    Senior Partner, Integrated Retail & Consumer Brand Marketing Agency
    Heinrich Marketing 2004 - Dec 2009
    San Francisco Bay Area
    Provide integrated, relevance-based Retail & Consumer Brand marketing to: HP, Walmart.com, Macy's & Macy's.com, Wells Fargo, Western Union. Used Adobe for all work. Included Partnership marketing and content.Highlights include: •HP: Developed the global CRM platform for HP.com.•Macy's & Macys.com: Designed and implemented CRM and email platform that increased high-response emails to over 45 million customers.•Walmart.com: Developed segment marketing for their new financial services & loyalty products.•Wells Fargo: Built highest scoring marketing platform for checking accounts.
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  • Carlson Marketing Group
    Executive Vice President, Retail & Consumer: Visa, Wells Fargo, Hp, Intel, Oracle, Lexus, Honda
    Carlson Marketing Group 2000 - 2003
    San Francisco Bay Area
    Reported directly to CEO of Carlson Marketing. Key Retailer & Consumer Brand clients included: Visa, HP, Oracle, Microsoft, Intel, E*Trade, Cisco, Mazda, Lexus, Honda, Kia, Hyundai. Used Adobe for all work. Responsible for all Client Marketing programs, including Partnership marketing. Staff of 325. Full P&L responsibility for the San Francisco & LA offices. Grew profit +47% and revenue +31%.Received highest client satisfaction scores in the company by building global senior-level client relationships with executives across Marketing, Product, Engineering, UX, Legal, Fintech, Partnerships and Finance. Generated over 80% of CMG consulting revenue. Staff productivity +40% per employee by focusing on high-return activities and mentoring employees. (Now owned by Aimia | KOGNITIVE.)-Visa: Created a proprietary research-based partnership marketing platform and database marketing platform with Visa and all 135 member banks including: Bank of America, Chase Bank, Citibank, Wells Fargo, regional banks, Partnerships and Fintech. Included having access to Visa's transaction pipeline, real-time to create a separate marketing database for Visa and banks.- HP: created an global marketing map for HP to help improve marketing successes across all marketing programs including partnership marketing, direct marketing & database marketing.- Intel: Provided event support for their developers forum to increase adoption of their platforms across all ecosystems.- Oracle: Provided event support for their sales team annual recognition programs globally.
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  • Charles Schwab
    Vice President Charles Schwab Onesource
    Charles Schwab 1995 - 2000
    San Francisco Bay Area
    The #1 Mutual Fund “Supermarket” with over $300 billion in mutual fund assets and over 1000 mutual funds. Managed global partnership marketing & advertising platform. Managed contracts with 1000 different companies.•Received “Best Online Marketing” award from the Mutual Fund Education Alliance.•Increased new fund dollars +386%.•Created co-op marketing income by developing innovative marketing platforms with the top 20 fund companies: Co-op advertising, direct mail, online marketing and email.•Directed business development, marketing, advertising, agency partners, strategic relationships for Schwab Mutual Fund OneSource.•Held NASD licenses to ensure all marketing programs fit within regulatory & compliance standards: Series 24, Series 7 and Series 63.
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  • Rbc Wealth Management
    Vp Marketing
    Rbc Wealth Management 1993 - 1994
    Minneapolis, Minnesota, United States
    Awarded "President's Club" for sales and marketing successes. Managed advertising for expanded regional marketing campaigns. Supported large wealth management teams with campaigns and local-level marketing programs.
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  • Procter & Gamble
    Director Of Marketing & Brand Manager, P&G The #1 Advertiser In The World
    Procter & Gamble 1984 - 1992
    Cincinnati Metropolitan Area
    Achieved special recognition for success: “Division person of the year” & “World-class Brand Building Advertising” awards. - Successfully developed Pantene Hair Care’s national launch. Currently P&G's largest selling & most profitable global brand with over $3 billion annual sales. Developed data-led high-impact business plan, market testing, positioning, pricing, promotion, advertising, packaging, and distribution for the brand's launch.- Successfully expanded Oil of Olay line extensions and flankers.- Identified and implemented successful new product opportunities, advertising, promotion and packaging.- Initiated a cleanser repositioning program that supported the development & launch of OLAY Bath Bar.- Implemented programs that increased total consumption and improved pre-tax profit from +3% to +20%.- P&G Sales Representative - Marketing/Sales force Training Program. Sold new products and gained new distribution. Exceeded sales goal: +130% of target
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Keith Rose Skills

Online Marketing Advertising Direct Marketing Loyalty Programs Social Networking Management Start Ups Marketing Seo Brand Management Integrated Marketing Crm Entrepreneurship Multi Channel Marketing Saas Strategy Sales Digital Marketing Leadership Mobile Devices Selling Product Development

Keith Rose Education Details

Frequently Asked Questions about Keith Rose

What company does Keith Rose work for?

Keith Rose works for Prm Inc., Entrepreneurial Start-Up Corporation

What is Keith Rose's role at the current company?

Keith Rose's current role is President, Retail and Consumer Marketing Platform that cuts costs in half and automates via AI and ML.

What is Keith Rose's email address?

Keith Rose's email address is ke****@****lab.com

What is Keith Rose's direct phone number?

Keith Rose's direct phone number is +192564*****

What schools did Keith Rose attend?

Keith Rose attended University Of Minnesota - Carlson School Of Management, Bucknell University, Moody Bible Institute.

What skills is Keith Rose known for?

Keith Rose has skills like Online Marketing, Advertising, Direct Marketing, Loyalty Programs, Social Networking, Management, Start Ups, Marketing, Seo, Brand Management, Integrated Marketing, Crm.

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