Responsible for managing seven direct reports across the call center and marketing department for their day to day operations. Appropriately allocating and tracking a $2.5M yearly budget across television, paid search, paid social, magazine, mailer and affiliate marketing initiatives. Implementing tracking parameters and establishing baselines for each marketing channel to guide data driven optimizations.

I led digital marketing initiatives for a newly acquired online coding school, concentrating on performance tracking and data-driven optimizations. I oversaw the implementation of tracking parameters across all marketing channels, ensuring accurate funnel analysis and enabling strategic decision-making.I directed affiliate partnerships, handling onboarding, data sharing, asset quality assurance, and cost-per-lead negotiations to maximize efficiency. Coordinating cross-functional teams, I… Show more I led digital marketing initiatives for a newly acquired online coding school, concentrating on performance tracking and data-driven optimizations. I oversaw the implementation of tracking parameters across all marketing channels, ensuring accurate funnel analysis and enabling strategic decision-making.I directed affiliate partnerships, handling onboarding, data sharing, asset quality assurance, and cost-per-lead negotiations to maximize efficiency. Coordinating cross-functional teams, I managed A/B testing on landing pages, ad imagery, and copy, all while maintaining meticulous tracking protocols.I analyzed historical performance data and provided current leadership with insightful updates on the school's health and performance metrics. Additionally, I collaborated with the marketing team to integrate our efforts and foster a cohesive strategy.KEY ACCOMPLISHMENTS: • Enhanced overall campaign effectiveness by revamping Google search campaigns previously managed by agency.• Onboarded 10+ affiliate partners by establishing clear guidelines and managing performance expectations effectively.• Managed comprehensive marketing efforts for The Kenzie Academy, ensuring alignment with broader organizational goals.• Raised awareness and prompted necessary action by identifying and addressing inefficiencies in previous campaign management.Implementation of tracking parameters across all marketing channels to enable performance tracking through every step of the funnel to guide data-driven optimizations.Manage affiliate partnerships by on-boarding new partners, data sharing, quality assurance of assets and strategies, and cost per lead negotiating focusing on efficiency.Communicating across teams effectively on A/B testing initiatives for landing pages, imagery and copy for ad content and ensuring proper tracking is implemented.Pulled and analyzed historical data to provide current leadership with comprehensive updates on the school's health and performance. Show less

• Identified quick wins to enhance short-term performance by conducting comprehensive audits of active campaigns.• Leveraged data insights to plan for future growth and improve existing incentives on advertising platforms.• Analyzed and tracked data to guide external partners in optimizing performance and efficiency across all channels, ensuring informed day-to-day decisions.• Managed relationships and communications between Erie Home and external partners, ensuring timely and… Show more • Identified quick wins to enhance short-term performance by conducting comprehensive audits of active campaigns.• Leveraged data insights to plan for future growth and improve existing incentives on advertising platforms.• Analyzed and tracked data to guide external partners in optimizing performance and efficiency across all channels, ensuring informed day-to-day decisions.• Managed relationships and communications between Erie Home and external partners, ensuring timely and accurate project completion and optimizations. Show less

I managed a monthly advertising spend of $118K across Google and Microsoft platforms, focusing on search and display network campaigns. I oversaw day-to-day digital advertising operations, ensuring both strategic growth and performance optimization.As the project manager for digital advertising tasks, I coordinated with team members to meet objectives and maintain project timelines. I analyzed data to inform budget allocation and facilitated ongoing testing to drive improvements in… Show more I managed a monthly advertising spend of $118K across Google and Microsoft platforms, focusing on search and display network campaigns. I oversaw day-to-day digital advertising operations, ensuring both strategic growth and performance optimization.As the project manager for digital advertising tasks, I coordinated with team members to meet objectives and maintain project timelines. I analyzed data to inform budget allocation and facilitated ongoing testing to drive improvements in marketing performance.KEY ACCOMPLISHMENTS: • Developed new landing pages, contributing to more streamlined user experience and higher conversion rates.• Optimized search and display campaigns, resulting in increased efficiency and better alignment with strategic growth objectives.• Maintained effective communication, ensuring all digital advertising tasks were completed as per set objectives and deadlines. Show less

Responsible for optimizing and analyzing client accounts and presenting account performance updates as scheduled and ad hoc based on what the client needed.Regularly met and collaborated with clients to understand their goals and ensure that they were being met along with identifying new digital marketing opportunities and putting together a go-to-market plan.Maximizing the efficiency of each client's budget with some being around $5,000 per month and others up to $50k per… Show more Responsible for optimizing and analyzing client accounts and presenting account performance updates as scheduled and ad hoc based on what the client needed.Regularly met and collaborated with clients to understand their goals and ensure that they were being met along with identifying new digital marketing opportunities and putting together a go-to-market plan.Maximizing the efficiency of each client's budget with some being around $5,000 per month and others up to $50k per month. Creating forecasting presentations to set and manage expectations as well as set baselines for performance.Ensured client accounts were up to date with best practices per channel and analyzed data to make the data-driven optimizations.Worked closely with other team members to collaborate and ensure that all strategies were cohesive across all digital advertising platforms. Show less

I directed and optimized over 100 search, display, and YouTube campaigns across Google, Bing, and programmatic partners, focusing on various objectives from brand awareness to driving online conversions. I led a monthly budget that ranged from $2M to $4M, depending on seasonal trends.I collaborated with internal departments to strategize, launch, and execute campaigns for two new company ventures, ensuring creative alignment and meeting project deadlines. I utilized data analysis and… Show more I directed and optimized over 100 search, display, and YouTube campaigns across Google, Bing, and programmatic partners, focusing on various objectives from brand awareness to driving online conversions. I led a monthly budget that ranged from $2M to $4M, depending on seasonal trends.I collaborated with internal departments to strategize, launch, and execute campaigns for two new company ventures, ensuring creative alignment and meeting project deadlines. I utilized data analysis and analytics to inform digital campaign strategies and support market sales objectives.KEY ACCOMPLISHMENTS: • Successfully grew paid search account spend to $2-4M per month, maintaining 20% net marketing cost percentage.• Mentored two direct reports, equipping with comprehensive knowledge in digital advertising and campaign management.• Launched and managed 100+ paid search, paid video, and display campaigns, contributing to the company's digital presence.• Implemented testing of imagery, ad copy, and landing pages, optimizing cost per lead and enhancing marketing performance. Show less

I spearheaded the development and execution of SEO strategies, leveraging tools like Google Search Console and Google Analytics, and integrating insights from paid search campaigns. I oversaw two specialists, delegating tasks and fostering their professional growth. I collaborated with regional digital specialists to share insights, develop strategies, test new ideas, and present findings on campaign performance.KEY ACCOMPLISHMENTS: • Promoted from Digital Marketing Specialist to… Show more I spearheaded the development and execution of SEO strategies, leveraging tools like Google Search Console and Google Analytics, and integrating insights from paid search campaigns. I oversaw two specialists, delegating tasks and fostering their professional growth. I collaborated with regional digital specialists to share insights, develop strategies, test new ideas, and present findings on campaign performance.KEY ACCOMPLISHMENTS: • Promoted from Digital Marketing Specialist to Manager, Search & Display by demonstrating leadership in digital advertising.• Optimized digital marketing campaigns across Google, Facebook, and Bing, tracking conversion data through engines and custom CRM for Midwest region. Show less

Responsible for leading the initiative of bringing Google Search accounts in-house from a previous managing agency and managing them internally.Strategized the complete restructure of all Google Ad accounts utilizing data from Google Analytics and the current accounts to support changes.Updated Google Ad accounts to follow current search best practices and standards to improve keyword quality scores.Generated new ad copy and audited landing pages to help boost on-site conversion… Show more Responsible for leading the initiative of bringing Google Search accounts in-house from a previous managing agency and managing them internally.Strategized the complete restructure of all Google Ad accounts utilizing data from Google Analytics and the current accounts to support changes.Updated Google Ad accounts to follow current search best practices and standards to improve keyword quality scores.Generated new ad copy and audited landing pages to help boost on-site conversion rates.Launched Bing Search accounts to mirror Google account and grow market share through the new channel. Show less

I managed Google and Bing Ad accounts for a diverse portfolio of six clients in the automotive aftermarket parts industry, effectively allocating monthly budgets ranging from $5K to $35K. I developed strategic SEO and PPC campaigns tailored to each client’s goals, focusing on keyword optimization, ad copy refinement, and landing page updates. I also produced and optimized Google Merchant Center feeds, testing various product information combinations to enhance Product Listing Ads conversion… Show more I managed Google and Bing Ad accounts for a diverse portfolio of six clients in the automotive aftermarket parts industry, effectively allocating monthly budgets ranging from $5K to $35K. I developed strategic SEO and PPC campaigns tailored to each client’s goals, focusing on keyword optimization, ad copy refinement, and landing page updates. I also produced and optimized Google Merchant Center feeds, testing various product information combinations to enhance Product Listing Ads conversion rates.KEY ACCOMPLISHMENTS: • Increased conversion rates by optimizing product listings and testing variations of product information in Google Merchant Center.• Coordinated new product launches and devised paid search strategies by leveraging research and market analysis.• Improved client SEO visibility and performance by revamping website content with HTML and utilizing data from Google Analytics.• Enhanced PPC campaign effectiveness through continuous keyword optimization and ad copy refinement.• Coordinated with clients to successfully launch new products and develop comprehensive paid search strategies. Show less

• Conducting online webinars with the Sales team with current and potential clients. • Overhauling out-dated and creation of new product brochures. • Cleaning and updating client information in our records.

• Developing a strategy for a website overhaul in regards to user-friendly navigation and Search Engine Optimization.• Working with the Marketing Manager on website development and formatting.• Generating copy for web pages and blogs in regards to Search Engine Optimization. • Conducting a competitor analysis as an aid for the Sales Manager.