Keith Schneider Email & Phone Number

Richfield, OH, US

Responsible for managing seven direct reports across the call center and marketing department for their day to day operations. Appropriately allocating and tracking a $2.5M yearly budget across television, paid search, paid social, magazine, mailer and affiliate marketing initiatives. Implementing tracking parameters and establishing baselines for each.

• I led digital marketing initiatives for a newly acquired online coding school, concentrating on performance tracking and data-driven optimizations. I oversaw the implementation of tracking parameters across all.
• Enhanced overall campaign effectiveness by revamping Google search campaigns previously managed by agency.
• Onboarded 10+ affiliate partners by establishing clear guidelines and managing performance expectations effectively.
• Managed comprehensive marketing efforts for The Kenzie Academy, ensuring alignment with broader organizational goals.
• Raised awareness and prompted necessary action by identifying and addressing inefficiencies in previous campaign management.Implementation of tracking parameters across all marketing channels to enable performance.

• Identified quick wins to enhance short-term performance by conducting comprehensive audits of active campaigns.
• Leveraged data insights to plan for future growth and improve existing incentives on advertising platforms.
• Analyzed and tracked data to guide external partners in optimizing performance and efficiency across all channels, ensuring informed day-to-day decisions.
• Managed relationships and communications between Erie Home and external partners, ensuring timely and… Show more
• Managed relationships and communications between Erie Home and external partners, ensuring timely and accurate project completion and optimizations. Show less

• I managed a monthly advertising spend of $118K across Google and Microsoft platforms, focusing on search and display network campaigns. I oversaw day-to-day digital advertising operations, ensuring both strategic.
• Developed new landing pages, contributing to more streamlined user experience and higher conversion rates.
• Optimized search and display campaigns, resulting in increased efficiency and better alignment with strategic growth objectives.
• Maintained effective communication, ensuring all digital advertising tasks were completed as per set objectives and deadlines. Show less

Responsible for optimizing and analyzing client accounts and presenting account performance updates as scheduled and ad hoc based on what the client needed.Regularly met and collaborated with clients to understand their goals and ensure that they were being met along with identifying new digital marketing opportunities and putting together a go-to-market.

• I directed and optimized over 100 search, display, and YouTube campaigns across Google, Bing, and programmatic partners, focusing on various objectives from brand awareness to driving online conversions. I led a.
• Successfully grew paid search account spend to $2-4M per month, maintaining 20% net marketing cost percentage.
• Mentored two direct reports, equipping with comprehensive knowledge in digital advertising and campaign management.
• Launched and managed 100+ paid search, paid video, and display campaigns, contributing to the company's digital presence.
• Implemented testing of imagery, ad copy, and landing pages, optimizing cost per lead and enhancing marketing performance. Show less

• I spearheaded the development and execution of SEO strategies, leveraging tools like Google Search Console and Google Analytics, and integrating insights from paid search campaigns. I oversaw two specialists.
• Promoted from Digital Marketing Specialist to… Show more I spearheaded the development and execution of SEO strategies, leveraging tools like Google Search Console and Google Analytics, and integrating insights from.
• Promoted from Digital Marketing Specialist to Manager, Search & Display by demonstrating leadership in digital advertising.
• Optimized digital marketing campaigns across Google, Facebook, and Bing, tracking conversion data through engines and custom CRM for Midwest region. Show less

Responsible for leading the initiative of bringing Google Search accounts in-house from a previous managing agency and managing them internally.Strategized the complete restructure of all Google Ad accounts utilizing data from Google Analytics and the current accounts to support changes.Updated Google Ad accounts to follow current search best practices and.

Hudson, Ohio

• I managed Google and Bing Ad accounts for a diverse portfolio of six clients in the automotive aftermarket parts industry, effectively allocating monthly budgets ranging from $5K to $35K. I developed strategic SEO and.
• Increased conversion rates by optimizing product listings and testing variations of product information in Google Merchant Center.
• Coordinated new product launches and devised paid search strategies by leveraging research and market analysis.
• Improved client SEO visibility and performance by revamping website content with HTML and utilizing data from Google Analytics.
• Enhanced PPC campaign effectiveness through continuous keyword optimization and ad copy refinement.
• Coordinated with clients to successfully launch new products and develop comprehensive paid search strategies. Show less

• Conducting online webinars with the Sales team with current and potential clients.
• Overhauling out-dated and creation of new product brochures.
• Cleaning and updating client information in our records.

• Developing a strategy for a website overhaul in regards to user-friendly navigation and Search Engine Optimization.
• Working with the Marketing Manager on website development and formatting.
• Generating copy for web pages and blogs in regards to Search Engine Optimization.
• Conducting a competitor analysis as an aid for the Sales Manager.

Bachelor'S Degree, Marketing Management

Double major of Marketing Management and Integrated Marketing Communications

Education record