Keith Sheridan Email & Phone Number

Boston, Ma, Us

Greater Boston Area

- Capture and document client's marketing campaign business requirements.- Develop automated marketing campaigns within Adobe Campaign to meet client's needs.- Present completed campaigns to clients for User Acceptance Testing- Conduct unit testing of new marketing campaigns- Execute end to end testing of marketing campaigns, ensuring correct audience is delivered the correct content.

Greater Boston Area

- Ensured timely completion of various email marketing and data warehouse projects.- Led daily scrum meetings with development teams- Managed products backlog items within Team Foundation Server- Captured all business requirements for upcoming projects in user story format- Conducted Sprint Planning meetings with development teams to provide effort or story points to each backlog item.- Worked with internal stakeholders and technical leads to maintain a priority of backlog… Show more - Ensured timely completion of various email marketing and data warehouse projects.- Led daily scrum meetings with development teams- Managed products backlog items within Team Foundation Server- Captured all business requirements for upcoming projects in user story format- Conducted Sprint Planning meetings with development teams to provide effort or story points to each backlog item.- Worked with internal stakeholders and technical leads to maintain a priority of backlog items- Communicated to leadership status of all projects and identified risks and blockers to completion- Worked with local and remote development teams to deliver project commitments.- Managed projects both via Agile and Waterfall Methodology Show less

Greater Boston Area

- Capture and document business needs through working with internal stakeholders. - Define project user stories and acceptance criteria for email campaign projects. - Removing impediments to active projects. - Maintaining and prioritizing backlog of upcoming development projects.

Greater Boston Area

- Renovate the process to execute campaign audiences with increased quality and simplicity.- Manage a group of Adobe Campaign Developers to develop a high performing team.- Ensure marketing campaigns adhere to business rules; raising issues if broken.- Oversee the audience selection of weekly marketing campaigns for email, web, & print.- Gather business requirements and oversee execution of automated email campaigns.

- Strategized overall Brand and Revenue Management marketing actions to exceed company plan.- Reported out on results of marketing actions to CFO, CEO, and Brand Marketing SVP.- Managed performance of a small group of Revenue Management Analysts.- Determined and maintain discounting guidelines for OAT brand.- Set and tracked acquisition cost budget for OAT brand of roughly $6M- Analyzed booking trends and forecast misses to company plan.

- Developed mail campaigns to specific segments to ensure maximum profitability.- Forecasted response rates and overall spend to tie to overall budget.- Raised issues around mail performance and variances to budget.- Created standard and ad-hoc reporting using Hyperion and Excel.- Monitored sales and managed inventory to maximize utilization.- Won Excellence in Service Award for improving profitability of optional tours by $130k (54%).