An innovative, entrepreneurial, and hands-on digital marketing leader passionate about crafting digital strategies that build brands and exceed ROI goals. Extensive, agency-based digital execution experience with a deep understanding of enterprise-level digital marketing execution tool sets, web analytics platforms, and digital content marketing KPI and ROI measurement. Keith has lead digital marketing service development and execution teams across the following practices:- Digital Business Strategy- Social & Digital Research- Website Analytics- Audience Research & Development - Digital Content Strategy - Search Engine Optimization- Pay-Per-Click Advertising- Online Media Buying- Social Media Strategy & Execution- Social Media Advertising- Website Design & Development - Mobile Application DevelopmentKeith has particular expertise in digital research and online business strategy development, search engine marketing, and web analytics implementation and analysis with a focus on online business intelligence. Google Analytics IQ Certified. Keith holds a BS in Business Management with concentrations in Marketing and Entrepreneurship from Babson College, where he guest lectures on interactive marketing topics. Keith is also an Adjunct Lecturer at Georgetown University SCS, where he speaks on Digital Marketing and Web Analytics subjects.
Listed skills include Web Analytics, Social Media Marketing, Sem, Digital Marketing, and 39 others.