Keith Lo Email & Phone Number

Markham, On, Ca

Richmond Hill, Ontario

Toronto

- Led development and execution of integrated national campaigns- Analyzed performance metrics to identify room for improvement and made appropriate recommendations- Facilitated collaborations between stakeholders, expertly managed both client and vendor relationship- Cultivated new medium and technologies that allowed for better ROI conversion- Provided training and mentoring to junior team membersClients included multiple lines of business of Audi Canada.

Toronto, On

- Custodian of client's business, ensure cohesiveness of integrated marketing campaigns- Supply category expertise and leadership in guiding successful campaigns- Proactively cultivate new and expand current business opportunities- Lead development of marketing strategy, implementation and execution on both traditional and digital platforms- Manage inter-agency relationship on advertising, sponsorship, experiential, PR efforts- Oversee resource allocation, manage financial & timeline requirements- Provide coaching and guidance to team members to facilitate personal growth while ensuring team efficiencyClients include General Motors and Coca-Cola.

Richmond Hill, On

- Provided day-to-day support to clients- Developed integrated marketing plans to address client's marketing need- Supervised campaign development, execution, analyzed result and formulate key learning for future planning- Played a key role in the design and execution for dozens of experiential activationsClients included Canada Dry, BMW Canada, Welch's, Hawaiian Punch, Ferrero Rocher, TIFF (Toronto International Film Festival) and TSO (Toronto Symphony Orchestra).

Markham, On

- Managed all aspects of daily operations- Oversee budgets and developed close relationships with clients and suppliers- Explored the latest technologies, media and sponsorship opportunities to support our client- Supervised media planning, productions and PR initiativesClients included Toyota Canada, Scotiabank, Public Mobile; Scotts Canada and Enercare Solutions.

Toronto, On

- Managed projects of varies scale, from budgeting, scheduling to risk management- Prepared production related documentations, ie. applications, release forms, invoice, payroll and etc- Scouted and sourced suitable talents, locations, props, wardrobes and crew membersClients included TD Bank, CapitalOne, Brock University and The Remington Group.

Markham, On

- Provided support to general client support duties- Had major role in media planning and buying- Supervised production process, ensuring timeline and integrity of outputClients included Rogers Communications (Wireless, Cable, Homephone & High Speed Internet), Unilever, HSFO (Heart and Stroke Foundation of Ontario) and State Bank of India.

Hbsc, Psychology

Post-Graduate Certificate, Marketing Management