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Keith Yau Email & Phone Number

Measurement & Insights | ex-Spotify at Maker Lab
Location: Singapore, Singapore, Singapore 7 work roles 3 schools
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Current company
Role
Measurement & Insights | ex-Spotify
Location
Singapore, Singapore, Singapore
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Who is Keith Yau? Overview

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Quick answer

Keith Yau is listed as Measurement & Insights | ex-Spotify at Maker Lab, a company with 42 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Keith Yau.

Keith Yau previously worked as Senior Social Media Analyst at Maker Lab and Analytics & Insights Analyst at Spotify. Keith Yau holds Bachelor Of Science (B.Sc.), Psychology from University Of Wollongong.

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Maker Lab

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Profile bio

About Keith Yau

Psychology graduate with a passion for understanding consumer behavior.

Current workplace

Keith Yau's current company

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Maker Lab
Maker Lab
Measurement & Insights | ex-Spotify
singapore, singapore
Employees
42
AeroLeads page
7 roles

Keith Yau work experience

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Senior Social Media Analyst

Current

Part of Google's Brand Social team focusing on Social Measurement and InsightsWorking across the JAPAC region, my role consists of measurement of Social Media platforms and using Social Media to measure impact across Google products.My role consists of- Sentiment analysis across Social Media channel to understand audience perception of new releases or.

Feb 2024 - Present

Analytics & Insights Analyst

Singapore

Working across the Ad Analytics & Insights team- Supporting the JAPAC region across all its measurement needs, driving 2x growth in measurement adoption YoY- Evaluate and identify measurement and campaign objectives to maximize advertising success - Drive bespoke research and crafting narratives to support key clients' advertising needs- Utilize.

Jun 2022 - Jan 2024

Manager, Rider Operations (Apac)

Singapore

Oversaw Rider Engagement & Retention across 12 markets in APAC. - Developed a Rider Loyalty framework, with 4 markets launched within Q2'22 and 4 more markets planned for launch by Q4'22.- Helped boost rider working hours across the markets to ensure a constant supply of riders in the market- Maintained churn rate of riders across markets in spite of.

Jun 2021 - Jun 2022

Analytics Manager

Singapore

Handles measurement of USD 60million worth of media across Google Play APAC performance workstream. Design test and coordinates measurement efforts across media targeting tactics and new publisher expansions.Help build the framework to manipulate data across Essence internal and Google's dataCraft and design the blueprint for data extraction via SQL.

Jan 2020 - Jun 2021

Senior Analytics Executive

Essence

Singapore

- Coordinates analytics efforts across the digital marketing space for a variety of B2B and B2C products (e.g Google Play, Google Cloud, Chromebook). - Responsible for rigorous testing of A/B experiments to lead data-driven media recommendation.- Data visualization using programming languages- Assists in data automation and cleaning using Python and SQL.

Apr 2018 - Jan 2020

Senior Research Analyst

Singapore

Aug 2017 - Apr 2018

Analyst, Innovation Practices

Singapore

As an Analyst in the Innovation Practices team, I help manage researches of diverse natures for various companies such as Pepsico, Johnson & Johnson, Edgewell, Beiersdorf AG, Mars inc, Visa among others. I work with cutting edge solutions such as Nielsen Optimizer, Design Navigator, and Line & Price Optimizer to help fulfill the various research needs of.

Feb 2016 - Aug 2017
Team & coworkers

Colleagues at Maker Lab

Other employees you can reach at wearemakerlab.com. View company contacts for 42 employees →

3 education records

Keith Yau education

Bachelor Of Science (B.Sc.), Psychology

University Of Wollongong

Diploma, Psychology

Activities and Societies: Community Service Club volunteer, Humanities & Social Sciences Studies Club's sub committee.

FAQ

Frequently asked questions about Keith Yau

Quick answers generated from the profile data available on this page.

What company does Keith Yau work for?

Keith Yau works for Maker Lab.

What is Keith Yau's role at Maker Lab?

Keith Yau is listed as Measurement & Insights | ex-Spotify at Maker Lab.

Where is Keith Yau based?

Keith Yau is based in Singapore, Singapore, Singapore while working with Maker Lab.

What companies has Keith Yau worked for?

Keith Yau has worked for Maker Lab, Spotify, Foodpanda, Essence, and Nielsen.

Who are Keith Yau's colleagues at Maker Lab?

Keith Yau's colleagues at Maker Lab include Judith Hong, Sharon Long, Dahshaini Selvaraj, Bagus Ahadian, and Kerry-Leigh Farrant.

How can I contact Keith Yau?

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What schools did Keith Yau attend?

Keith Yau holds Bachelor Of Science (B.Sc.), Psychology from University Of Wollongong.

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