Keith Yau Email & Phone Number

Part of Google's Brand Social team focusing on Social Measurement and InsightsWorking across the JAPAC region, my role consists of measurement of Social Media platforms and using Social Media to measure impact across Google products.My role consists of- Sentiment analysis across Social Media channel to understand audience perception of new releases or negative news impact to assist with the market's GTM strategy- Commission and conduct Social Listening research across JAPAC market to evaluate brands' perception and new product momentum - Rolling out of customized engagement metrics across local markets to better evaluate success of Social Media performances across Owned, Paid, and Earned. - Building dashboard infrastructure for Owned and Paid Social Media metrics to roll out real-time analysis to aid with the fast pace of Social Media. - Conduct external research to validate core social metrics association with tangible brand impact

Singapore

Working across the Ad Analytics & Insights team- Supporting the JAPAC region across all its measurement needs, driving 2x growth in measurement adoption YoY- Evaluate and identify measurement and campaign objectives to maximize advertising success - Drive bespoke research and crafting narratives to support key clients' advertising needs- Utilize First-Party Data to develop sales enablement resources for GTM events within the region - Tap on 3rd Party and First Party Data to provide seasonal narratives for the region (e.g Ber, Ramadan, Diwali, CNY, Black Friday) to drive advertising investments across key cultural moments

Singapore

Oversaw Rider Engagement & Retention across 12 markets in APAC. - Developed a Rider Loyalty framework, with 4 markets launched within Q2'22 and 4 more markets planned for launch by Q4'22.- Helped boost rider working hours across the markets to ensure a constant supply of riders in the market- Maintained churn rate of riders across markets in spite of ever-changing covid regulations. - Utilized NPS surveys to supplement first-party data to evaluate perceived pain points vs data. - Designed automated communication flow for riders' onboarding journey and at-risk behavior to help ensure riders are staying in the fleet.

Singapore

Handles measurement of USD 60million worth of media across Google Play APAC performance workstream. Design test and coordinates measurement efforts across media targeting tactics and new publisher expansions.Help build the framework to manipulate data across Essence internal and Google's dataCraft and design the blueprint for data extraction via SQL, cutting the time on data extraction by 5x and minimising human error through manual data stitching

Singapore

- Coordinates analytics efforts across the digital marketing space for a variety of B2B and B2C products (e.g Google Play, Google Cloud, Chromebook). - Responsible for rigorous testing of A/B experiments to lead data-driven media recommendation.- Data visualization using programming languages- Assists in data automation and cleaning using Python and SQL processes.- Generates insights across a variety of primary and secondary data.

Singapore

Singapore

As an Analyst in the Innovation Practices team, I help manage researches of diverse natures for various companies such as Pepsico, Johnson & Johnson, Edgewell, Beiersdorf AG, Mars inc, Visa among others. I work with cutting edge solutions such as Nielsen Optimizer, Design Navigator, and Line & Price Optimizer to help fulfill the various research needs of the clients. The various solutions allows me to be well-verse with line and price solutions, and give clients recommendations on their current & new product launches. In addition to analysis work, I am also involved in coordinating fieldwork by engaging different vendors to assist in the research which helps aid my project management skills.

Bachelor Of Science (B.Sc.), Psychology

Business Analytics For Strategic Decisions

Diploma, Psychology

Activities and Societies: Community Service Club volunteer, Humanities & Social Sciences Studies Club's sub committee.