Kelli Belfatto Email & Phone Number

Digital marketing, traditional marketing, experiential marketing, website development, social media, content marketing, lead generation

Demand Generation, Lead Generation, State and product based integrated marketing plans.

Orlando, Florida Area

Orlando, Florida Area

• Execute strategic marketing/media plans across 12 luxury boutique hotels, fine dining, art galleries and spas across the US• Email automation- creation and deployment• Tracking results of campaign initiatives• Manage digital efforts including social media and website development and updates• Liaison between hotels and vendors (PR, media, printing)• Project management and planning of events, photo shoots, promotional launches, partnerships, in-room collateral and any incoming requests from each hotel • Collaborate with F&B and revenue teams for all promotions and offers

Orlando, Florida Area

• Collaboration with product marketing to generate quality leads for sales campaigns for Inside Sales• Strategic Marketing Campaign Planning across all product lines including execution of campaign calendar• Tracking and measurement of campaign success • Development of campaign launch process and best practices• Training of sales reps on campaigns prior to launch• Preparing campaign materials and promotional announcements• Creation and execution of E-blasts to customer base• Member of Management team overseeing 30 Inside Sales reps• Directly working with sales team to find solutions with any issues that may arise during the sales process.• Partnering with corporate marketing to align in branding efforts

• Coordination and Development of corporate events to support sales of specific product lines to customers including: tradeshows, workshops, hospitality and sponsorship opportunities within the US.• On-site execution of events (regular travel)• Organize event registration, marketing items (printing, signage, promo items) and acquiring funding.• Directly working with vendors to ensure all elements of contracts are fulfilled • Maintaining and reconciliation of budgets• Vendor negotiations and execution of contracts with internal legal department.• Closely working with sales teams to create monthly E-Marketing and Newsletters informing customers of product knowledge and updates.• Capture lead flow for list generation

Develop and execute marketing plan for Real Estate Developers for New Construction and Condominium Conversions. Responsible for developing and maintaining the marketing plan, timeline and budget based on pre-sale requirements and overall sell-out of the project. Coordinate advertising and special events and act as the liason between the developer, ad agency and PR firm. Discover new innovative opportunities in the marketplace, ethnic marketing, grass roots marketing, internet marketing and international marketing. Development of marketing strategies, campaign tracking and budget management.

client services,creative,media,ad campaigns for real estate developers,including: new development and condo-conversions. Logos, collateral materials, direct mail.

client services, creative, national and local media buying, national radio promotions. Clients included, PAX-TV, SunCruz Casinos, A Better Way Credit Counseling, South Florida Commuter Services, IMAX Theater at Sunset Place.

New York, New York, United States

National media planning for Maybelline Cosmetics and Redken Hair Care.

Ba, Psychology

Activities and Societies: Campus Activities Board PEC Director 1997-1998 Student Government Senator 1997-1998 Student Government Director.

Aa, Mass Communications Radio/Tv