Kelcey Leach Email & Phone Number

Wilmington, DE, US

Lexington, Virginia, US

I've successfully carried out various marketing consulting projects for companies spanning manufacturing to real estate.

Concord, MA, US

• Boston Business Journal Fast 50 Winner (2022 & 2023). reacHIRE's mission is to help companies build and retain diverse workforces through virtual leadership development programs and alternative talent pipelines.
• Developed monthly content strategy
• Created content for social, web, and email - wrote all social copy, created graphics for social using Canva, wrote blog posts, edited video content, assisted with website and email copy, assisted in creation of sales.
• Managed all aspects of social media, including strategy, posting, community management, and analytics - key results: 20% growth in followers and 81% increase in engagement on LinkedIn in less than one year
• Managed LinkedIn and Meta advertising, including ad content creation, setup, monitoring, and optimization
• Maintained both a B2B and B2C perspective in marketing content

Verona, VA, US

Oversaw all digital marketing functions within a B2B environment for corporate and brand portfolios.Responsibilities included: digital and content strategy, website maintenance and improvements, PIM system administration, SEO, social media, email marketing, brand management, digital analytics, cross-functional team collaboration

Verona, VA, US

As part of the team that launched AccuTec's new B2B e-commerce website and PIM system, I played a key role in kickstarting the company's digital marketing efforts. On-going responsibilities included SEO, content strategy, website content updates, social media strategy, analytics, PIM system management, corporate brand management, email marketing.

Verona, VA, US

Charlottesville, Virginia, US

• Managed B2B marketing strategy and operations for a top tech company in scholarly publishing
• Developed content for social, web, email, and print, including writing press releases and monthly email newsletters
• Maintained and updated website using Wordpress CMS
• Developed plan and kicked-off project for a website refresh
• Assisted in planning and execution of annual conference
• Worked remote with a diverse team

Lexington, Virginia, US

• Brand manager - Developed marketing messaging and provided positioning recommendations based on qualitative and quantitative research. Strategic adviser for other department's internal and external marketing needs..
• Social media manager - Developed social media strategy, created social media content, tracked metrics, engaged with followers
• Content strategist - Planned and managed the development of recruitment content for web, print, and social
• Project lead - Led a rebranding initiative for the Institute
• Developed annual marketing plans to enhance recruitment
• Managed the marketing budget

Lexington, Virginia, US

• Led the project to launch a digital platform for prospective students - The portal content includes informational articles, photos, videos, discussion forums, social feeds, and more. There is also a portal for parents.
• Initiated, led, and completed the first market research study the school had completed in 13years
• Grew Twitter followers by 285% and Facebook followers by 57%, all while increasingengagement year over year
• Increased engagement per user on Instagram 266% year over year
• Conceived and coordinated the production of recruitment materials
• Assisted with design and user experience testing for new website

Waynesboro, VA, US

• Supported call center with project management and process improvement
• Led projects aimed at reducing customer effort and reducing costs for the call center
• Key member of the team that planned and executed the launch of our first CRM
• Led the project to develop a knowledge base to be used internally and by external customers
• Conceived and built solutions within Microsoft Dynamics CRM to support call center, marketing, and sales needs

Waynesboro, VA, US

• Project manager for product and service launches within the Marketing department
• Evaluated and determined which products/services would be beneficial to the company, reached out to vendors and developed relationships with applicable partners, developed business plans to determine the validity of a.
• Managed the “who, what, when” of project launches including major milestones and overall timelines
• Coordinated marketing programs with internal departments and outside vendors and supported implementation efforts to increase data ARPU and meet business plan objectives post-launch
• Maintained a scorecard of key products including all key metrics (ARPU, churn, gross adds), performance to budget and other product specific metrics
• Continually monitored customer troubles, escalations, and irritants and provided resolutions for the issues or a proposal for improvements to the affected product/service

Waynesboro, VA, US

• Assisted customers with general questions, as well as billing and technical problems
• Informed customers about company services and products and sold additional services
• Worked closely with other departments within the company to solve customer issues

Master Of Business Administration (Mba), Innovation

Bachelor Of Business Administration (Bba), Marketing