Kellen Blaser Email & Phone Number

Saint Paul, Mn, Us

United States

• Collaborate with engineering, merchandising, delivery & UX leaders to identify initiatives, build a vision, and complete product discovery for cart, checkout, and other purchase opportunities • Convert strategies into a differentiated product roadmap, informed by data, and focus on delivering key objectives that increase consumer engagement and connect our digital and physical experiences with cohesive DTC journeys• Ensure integration and strategic fit within the broader platform and consumer journey• Work with cross-functional stakeholders regularly to identify and marshal resources as needed to be successful• Maintain and prioritize product backlog based on company goals & objectives, targeted audience, business value, and resource capacity • Conduct research to understand industry trends and the competitive landscape to find ways to differentiate from the pack while maintaining a premium experience• Analyze performance data and consumer feedback to identify experience gaps and make informed product decisions accordingly • Represent the team in broader discussions to provide dotcom input, and communicate product vision, priorities, progress, and decision logic• Drive the roadmap and manage multiple projects in flight over significantly different time horizons• Escalate project timelines and coordination of issues and are the primary negotiator for my team

Greater Minneapolis-St. Paul Area

• Responsible for guiding customers through key aspects of the dotcom and app buying experience – including cart, checkout and order confirmation• Ensure the dotcom and app buying experience is intuitive and improves upon conversion rates• Participate in day-to-day product team activities, driving high quality customer experiences and exploring what is possible with evolving digital products, devices and tools• Effectively translate business strategies into product strategies, roadmaps, and product specifications that deliver against our core customer value propositions and our company strategic and financial goals• Help manage the creation and maintenance of user stories and business requirements for new features and enhancements leveraging multiple work streams.• Work within a matrix organization collaborating with business stakeholders, user experience (UX) teams, project managers, and other relevant eCommerce and business teams• Analyze and provide reporting metrics to inform leadership of product growth and to help drive day-to-day decision making• Consult as subject matter expert (SME) with business stakeholders on digital product fulfillment

Greater Minneapolis-St. Paul Area

• Lead, collaborated, and motivated a cross-functional team to develop, execute and release in alignment with program and/or product roadmaps for SaaS product• Developed business requirements for new and existing products; worked with design on functional specifications and feature/function prioritization; voice of business and customer during design and development process• Worked across design, services and operations to develop integrated offerings that met the needs of priority customer segments tailored by market• Helped define product solutions that supported growth and product evolution; developed business cases for new product and service offerings for consideration• Researched, documented and advised on competitive products and industry shifts that affected product, pricing, and market• Maintained a long-term, big-picture view of the business and identified long-term future needs; owned product roadmap including responsibility for budget performance and adoption of product• Aligned product roadmap to correspond with agile development cycle and capital expenditure model• Conducted customer executive presentations, coordinated as part of sales campaigns with priority customers• Drove product marketing to enable market sales and client success management• Presented monthly product scorecard to SLT keeping them abreast of product performance• Directly managed team consisting of Product Owners and Technical Writers• Directly managed P&L for owned products

Greater Minneapolis-St. Paul Area

• Managed product backlog, user stories and cross-product dependencies for SaaS product• Understood long-term product vision and roadmap, translated that into user stories for the team• Identified, defined, analyzed, prioritized and refined requirements, and communicated those requirements to the development team• Participated in agile activities including product demonstrations, retrospectives, backlog grooming and sprint planning• Engaged with customers and stakeholders throughout the development process, managed expectations

Bloomington, Minnesota

• Documented business case for new products, product enhancements, and process improvements• Steered projects and other investment initiatives through appropriate development channels• Tracked, organized, and communicated status of product project initiatives • Supported the development of product collateral, sales plans, and training for new and existing products or programs• Managed new and existing products through stage gate development process• Coordinated the launch and implementation of new products, product enhancements, and process improvements across all stakeholders• Managed product performance dashboards and participated in the development of new product metrics

Woodbury, Mn

• Developed leads, scheduled appointments, identified customer needs, and marketed appropriate products and services • Established new client relationships, managed existing relationships • Provided prompt, accurate, and friendly customer service • Responded to inquiries regarding insurance availability, eligibility, coverage’s, policy changes, transfers, claim submissions, and billing clarification • Worked with the agent to establish and meet marketing goals • Used a customer-focused, needs-based review process to educate customers about insurance options

Bloomington, Mn

• Managed operations for suite of HealthPartners health and wellness products across multiple internal and external operating systems• Managed internal and external operating procedures, data exchanges, processes for health and wellness products• Managed monthly finance and member data files for internal and external processes• Worked directly with IS&T and external vendors to improve existing applications and processes for health and wellness products• Ensured problems were identified, communicated, resolved, and documented to ensure best employer and member satisfaction• Oversaw quality and efficiency of health and wellness products via test case scenarios as product enhancements and improvements were needed to external and internal operating systems• Represented product operations with internal departments and external vendors on day-to-day issues, as well as future enhancements and initiatives• Managed internal and external communications to important stakeholders

• Responsible for generation of new referral leads to increase business• Maintained positive relationships with current referrers• Assisted Office Manager with day-to-day operations

• Lead the design, development, and management of the company website• Established the online company store and managed the secure payment process in accordance with external vendors• Generated new sales leads through attending trade shows then followed up with new sales leads via phone and email• Responsible for manufacturing and purchasing product

Ba, Business Management, Marketing

Activities and Societies: Football Team

Education record