Kellen Urbon Email & Phone Number

Cambridge, Massachusetts, Us

Insurify is a digital insurance marketplace enabling customers to save money on their insurance. I am focused on optimizing the core product comparison experience by continuously A/B testing new and existing features, iterating on test results, and making data-driven decisions to shape the product. I work with cross-functional teams such as marketing, partnerships, and account managers to identify areas of opportunity for company growth and set the product roadmap for the two-sided digital insurance marketplace. As a part of our growth, we spearheaded the development of an API that was available to external partners to enable insurance comparison on external sites. After the acquisition of Compare.com, I coordinated cross-functionally to execute the integration of the two brands, unifying the user experience (UX) and leveraging the two individual platform strengths to grow revenue and segment customers. This required working with development, design, and support teams in multiple time zones and numerous different working styles, for which we created processes and systems to improve our team's communication, efficiency, and accuracy. Along with the product and platform growth, our Product organization grew rapidly as we established a high-performing, adaptable, performance and customer-focused team. We nurtured a culture of diving deep and performing in-depth analysis to make data-driven decisions and build scalable solutions. As a part of this, we worked closely with data-science teams to create dynamic experiences that were as unique as the customer and their needs.

Cambridge, Massachusetts, Us

Owned the API integrations with new insurance partners and optimized existing integrations to provide accurate real-time quotes to customers. In addition, led the technical setup for a distributed digital insurance agency, creating custom technical solutions and utilizing third-party tools to enable 20+ agents to sell policies both online and via phone and unifying the online experience with live agents.Increased revenue through launching new verticals such as home and Medicare to reach higher-value customers in addition to creating a white-labeled product for prominent and nationally known brands to expand product reach.Set the groundwork for Product team growth and established processes for working with multiple engineering teams. Coordinated with engineering and QA leads to implement a new development and deployment process to improve velocity.

Menlo Park, California, Us

Developed and executed a go-to-market strategy for a new online platform for fans to interact with their favorite online personalities. Worked with key stakeholders to determine the product strategy and product positioning. Managed the product backlog and developed features using agile frameworks. Designed new features based on user interviews and analyzing usage data to eliminate pain points. Used Asana, Trello, and Slack to monitor tasks and track progress. Worked cross-functionally to ensure that product changes were clearly communicated to users and support systems were in place.Led the sales and marketing initiatives in a wide range of market segments to identify product-market fit. Recruited 500+ online personalities to host virtual events and supported them and up to 12.5k monthly visitors. Ran A/B tests on messaging to optimize our sales funnel to increase conversions and retention. Established mutually beneficial partnerships with professional sports leagues and talent agencies.Built a product roadmap for a new professional tool named zado.io. Researched existing competition in the market to differentiate the product and rolled it out to beta users looking for a unified solution to their issues.

Walnut Creek, Ca, Us

Project manager in charge of the scope, schedule, cost, and safety of 30+ utility projects in Northern and Central California from planning through closeout. Managed the requirements of internal and external stakeholders to meet federally mandated deadlines. Executed several emergency projects and met a compressed schedule to maintain service to several remote coastal communities.Used software to increase the transparency of project timelines, open tasks, and responsibilities which improved team efficiency. Communicated project requirements to technical and non-technical teams. Coordinated engineering design schedules in addition to coordinating multiple field crews concurrently in the Digs PMO which is a workstream known for its fast-paced and agile environment and ability to successfully execute on time. Reviewed and approved proposals and monitored project costs throughout the project. Maintained positive relationships between the client and the local community and government agencies to ensure future projects went smoothly.

Walnut Creek, Ca, Us

Provided support for Project Managers, Program Managers, and Engineers with the planning, tracking, and monitoring of their individual projects. Created reports and dashboards using Deltek Vision and Microsoft Excel to simplify how the project team tracked the approved cost versus the projected cost of individual projects, saving each Project Manager ~2 hours per week and improved project cost projection accuracy by over 40% within 6 months. Assisted upper management with proposals, contracts, and change orders between clients and subcontractors. Created “Standard Operating Procedure” documentation for different project types to help onboard new Analysts and Project Managers, giving me an understanding of the wide range of monitoring and repair strategies that are used in pipeline integrity management.

Bachelor Of Arts (B.A.), Economics

Masters, Master Of Management