Kelley Cours Anderson, Ph.D., M.S.

Kelley Cours Anderson, Ph.D., M.S. Email and Phone Number

Assistant Professor of Marketing @ College of Charleston
South Carolina, United States
Kelley Cours Anderson, Ph.D., M.S.'s Location
Charleston County, South Carolina, United States, United States
Kelley Cours Anderson, Ph.D., M.S.'s Contact Details

Kelley Cours Anderson, Ph.D., M.S. work email

Kelley Cours Anderson, Ph.D., M.S. personal email

n/a
About Kelley Cours Anderson, Ph.D., M.S.

I research how emerging technology dynamically changes the way we consume and build markets.

Kelley Cours Anderson, Ph.D., M.S.'s Current Company Details
College of Charleston

College Of Charleston

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Assistant Professor of Marketing
South Carolina, United States
Kelley Cours Anderson, Ph.D., M.S. Work Experience Details
  • College Of Charleston
    Assistant Professor Of Marketing
    College Of Charleston
    South Carolina, United States
  • [Dis]Connect Collective
    Co-Founder
    [Dis]Connect Collective May 2024 - Present
    We are passionate about reconnecting individuals to the precious resource of time by fostering digital & social media wellness.
  • Global Day Of Unplugging
    Advisor
    Global Day Of Unplugging Apr 2024 - Present
  • College Of Charleston
    Assistant Professor Of Marketing
    College Of Charleston Jul 2021 - Present
    Charleston, Sc, Us
  • Anderson Consumer Consulting
    Principal Consultant
    Anderson Consumer Consulting Feb 2017 - Present
  • Schulich School Of Business - York University
    Visiting Scholar
    Schulich School Of Business - York University Aug 2020 - May 2021
    Toronto, On, Ca
  • Texas Tech University
    Graduate Part-Time Instructor/ Doctoral Candidate
    Texas Tech University Aug 2017 - May 2021
    79409, Tx, Us
  • Digital Analytics Association
    Austin Chapter Lead
    Digital Analytics Association Nov 2016 - Apr 2018
    Matteson, Il, Us
    • Served as chapter lead and liaison • Organized chapter events - annual symposium, quarterly workshops
  • Golfsmith International
    Director Of Crm & Insights
    Golfsmith International Feb 2014 - Jan 2017
    Austin, Tx, Us
    • Supported corporate marketing analysis to advise customer-centered business decision-making• Managed all company consumer analysis utilizing internal and outsourced agency resources including customer database analytics and primary research• Lead analytical staff to pull optimal marketing lists and analysis for direct marketing campaigns (direct mail, email, and digital marketing)• Managed the Private Label Credit Card program and guide strategy for other loyalty channels including Leaderboard email program, SMS, and Clubvantage Previous Roles with Golfsmith International:Senior Manager - Insights & StrategySenior Manager - Insights & Analytics
  • Walmart
    Sr. Manager - Consumer Insights
    Walmart Nov 2012 - Jan 2014
    Bentonville, Arkansas, Us
    • Directed consumer analysis utilizing internal and outsourced agency resources including customer database analytics and primary research• Identified business opportunities and provide actionable insights to support Walmart US business • Identified and activate targeted media opportunities for category marketing efforts• Brought the customer to life to the organization executed with innovative multi-media experiences
  • Stage Stores, Inc.
    Marketing Director - Crm/Database Marketing
    Stage Stores, Inc. Oct 2004 - Nov 2012
    Houston, Tx, Us
    • Developed optimal marketing research, cadence and plans to increase comp sales and consumer shopping at a strong ROI• Directed consumer behavior research utilizing internal and outsourced agency resources (Quantitative and Qualitative experience)• Developed regular reporting and presentations for internal corporate partners• Lead analytical and statistical staff to pull optimal marketing lists for direct marketing campaigns (direct mail, email, phone messaging, and mobile)• Managed departmental budget for direct marketing events and loyalty programsPrevious Roles with Stage:Database Marketing ManagerSr. DBM AnalystDBM AnalystAssistant Buyer
  • Joseph Ribkoff
    Showroom Manager
    Joseph Ribkoff Jan 2004 - Oct 2004
    • Managed the showroom during and in preparation for market by organizing samples, orders, sales reports, visual displays, and customer service
  • Terry Costa
    Assistant Manager / Intern
    Terry Costa May 2003 - Feb 2004
    • Trained employees and analyzed sales history and ROI for future buying activity,• Executed special events with local high school students including Homecoming Mum Contest and Prom Fashion Show
  • Sears
    In-Store Marketing
    Sears Sep 2002 - May 2003
    Chicago, Il, Us
    • Arranged point of purchase material during special promotions and visually merchandised soft lines
  • University Of North Texas
    Lab/Grant Research Assistant
    University Of North Texas Aug 2001 - Aug 2002
    Denton, Tx, Us
    • Assisted professors by grading papers, logging grades, and substituting classes when needed• Utilized SPSS and Excel to systemize retail and hospitality research for multiple professors

Kelley Cours Anderson, Ph.D., M.S. Skills

Database Marketing Customer Analytics Crm Software Customer Loyalty Circulation Management Consumer Behavior Crm Retail Integrated Marketing Consumer Insight Consumer Marketing Merchandising Visual Merchandising Management Consumer Behaviour Brand Loyalty Customer Analysis Leadership Email Marketing Brand Management Mobile Marketing Assortment Marketing Research Direct Marketing Social Media Marketing Marketing Direct Mail Event Management E Commerce Multi Channel Marketing Segmentation Customer Insight Market Planning Analytics Brand Development Competitive Analysis Entrepreneurship Market Research Strategy Marketing Strategy Customer Relationship Management

Kelley Cours Anderson, Ph.D., M.S. Education Details

  • Texas Tech University - Rawls College Of Business
    Texas Tech University - Rawls College Of Business
    Business Administration: Marketing
  • University Of North Texas
    University Of North Texas
    Merchandising And Marketing
  • University Of North Texas
    University Of North Texas
    Merchandising

Frequently Asked Questions about Kelley Cours Anderson, Ph.D., M.S.

What company does Kelley Cours Anderson, Ph.D., M.S. work for?

Kelley Cours Anderson, Ph.D., M.S. works for College Of Charleston

What is Kelley Cours Anderson, Ph.D., M.S.'s role at the current company?

Kelley Cours Anderson, Ph.D., M.S.'s current role is Assistant Professor of Marketing.

What is Kelley Cours Anderson, Ph.D., M.S.'s email address?

Kelley Cours Anderson, Ph.D., M.S.'s email address is kc****@****res.com

What is Kelley Cours Anderson, Ph.D., M.S.'s direct phone number?

Kelley Cours Anderson, Ph.D., M.S.'s direct phone number is +151282*****

What schools did Kelley Cours Anderson, Ph.D., M.S. attend?

Kelley Cours Anderson, Ph.D., M.S. attended Texas Tech University - Rawls College Of Business, University Of North Texas, University Of North Texas.

What skills is Kelley Cours Anderson, Ph.D., M.S. known for?

Kelley Cours Anderson, Ph.D., M.S. has skills like Database Marketing, Customer Analytics, Crm Software, Customer Loyalty, Circulation Management, Consumer Behavior, Crm, Retail, Integrated Marketing, Consumer Insight, Consumer Marketing, Merchandising.

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