Kelley Richardson Email & Phone Number

Orlando, Fl, Us

Oversee all strategic marketing, communications and branding activities with initiatives focused on increasing awareness and generating new business. Develop and execute campaigns to grow direct marketing programs and sales opportunities within customer segments, resulting in new pipeline opportunities across lines of business.Manage external agencies and vendors to support company campaigns, events and sponsorships, creating consistent messaging across all channels of communication.

Provide marketing services for projects that include strategic messaging, content development, communications, and social media to increase awareness of clients' services and presence in their markets. Industry clients currently include professional services, network IT, and small and midsize businesses.

Orlando, Florida Area

Developed and executeed strategic marketing and communications program across all regions and business units for telecommunications service provider. Coordinated strategic results in unified direction to engage with new and existing customers.Managed all third-party marketing and communications activities and relationships. Direct agency initiatives to support company's long-term goals, resulting in increased awareness and qualified leads that generate revenue from new business and existing customer base.Collaborated with all lines of business to develop collateral and materials used in all stages of sales cycle and customer support. Ensured consistent message about products and services was driven through all channels.Led the development and launch of new corporate web site. New and improved functionality, including search engine optimization (SEO), resulted in a 30-percent increase in qualified leads and generated revenue.

Defined Enterprise Group Small and Midsize Business (SMB) focus and messaging direction with results that aligned regional and WW messaging and go-to-market efforts across business units.Created and executed company's global marketing strategy for SMB. Worked with global business units to deliver transactional and cross-BU solutions for delivery to the channel with results that increased revenue annually.Responsible for content development for all communications channels. Deliverables – including social media, online articles, whitepapers, newsletters, and brochures – supported demand-generation and awareness activities. Increased awareness in the channel resulted in revenue growth via tracked leads from campaigns.

Selected for team to create and execute company's global marketing strategy for SMB. Worked with global and regional business units to deliver transactional and cross-business unit solution offerings for delivery to the channel.

Owned worldwide vertical business unit alliance strategy -- including definition, development, marketing and ongoing management -- in top-tier customer segments.Led a team of worldwide regional managers and business professionals, delivering year-over-year increases in HP revenue.Oversaw the marketing program for HP's global partner program, including tiered benefits and details of alliance agreements. Results included increased membership and solution availability on HP platforms.

Developed and executed marketing and business development strategies with partner solutions that drove company revenue in global markets, totaling more than $150 million annually in revenue. Included developing account plans and revenue forecasts, coordinating product rollouts and delivering sales training.

Developed and maintained strategic relationships between alliance partners and company's geographic regions. Created and coordinated marketing materials for internal and external use, coordinated events, managed regional teams and led sales revenue interlock resulting in increased revenue for partners and HP.

Scottsdale, Az

Developed and oversaw all marketing/marketing communications activities for internet software company, including media and investor relations, trade shows, events, industry associations and web content. Created public and media relations programs, ensuring unified messages were promoted to the industry and targeted consumers.

Richardson, Tx

Oversaw marketing, public and media relations activities for U.S. divisions. Ensured unified company messages and strategies were conveyed to media, investor and analyst communities. Managed industry/media relations activities at events, including international trade shows. Organized press events, scheduled interviews and speaking opportunities for senior executives and hosted hospitality events.

Richardson, Tx

Managed Marketing Department's Strategic Communications staff and budget. Organized projects, including industry and media relations and customer and industry events, such as trade shows and meetings.

Richardson, Tx

Assisted in coordinating media activities and company participation at community events. Conducted press tours, answered media inquiries and disseminated information to local and international media outlets.

Englewood, Co

Served as editor of monthly magazine on wireless communications for international publisher. Scheduled, wrote and edited columns and articles, assembled and laid out editorial content and researched industry topics. Conducted public relations activities at international trade shows for magazine and promoted its editorial content and focus.

Atlanta, Ga

Served as company liaison at international trade show company for medical device, boating and home industries. Promoted company's products, publications and services and coordinated show activities. Served as editor for company's medical device publications. Wrote and edited newsletters, magazine articles and promotional materials, including press releases and brochures.

Knoxville, Tn

Managing editor for weekly newsletter at international publishing company for the energy industry.

Bachelor'S Degree

Digital Marketing Certificate, Muma College Of Business