Bobby Kelley Email & Phone Number

Billerica, Ma, Us

Greater Boston Area

Greater Boston Area

Opened 10 stores for the company in the Northeast Region.Directly supervised, hired and trained 10 general managers teaching them the company culture and expectations to drive results.Oversaw the hiring and training of 400+ assistant managers and sales partners for all Northeast stores.Responsible for a budget of $160 million dollars.Designed and implemented the concepts and strategies behind new company categories such as media, PC games and movies. These were then rolled out through stores nation-wide.Directly reported to the Senior Vice President of Stores.

Oversaw the 11 store, Generation C Store district. Generation C program was established to implement and test new corporate growth strategies, measure results and if successful implement to pilot districts and throughout the chain. Accountable for an annual budget of $275 million dollars. The largest national budget for Circuit City Stores. Recognized as most profitable district nationwide for Circuit City Stores. (Net Operating Profit Percent to Budget).Among the lowest employee turnover as compared to other districts and most "Leader of Distinction" recipients.Directly reported to Executive Vice President (Generation C district only).

Responsible for development and rollout of new customer value propositions within Boston district in an effort to generate new growth strategies for the organization. Increased revenue from $208 million dollars to $263 million dollars in one year. Highest in comparable sales year over year from 2005 through 2007. Lead team of 7 district innovation leaders. Leaders were responsible for the creation and implementation of improved customer and associate experience initiatives throughout the Boston District and if successful, companywide.Directly reported to Executive Vice President.

Responsible for driving sales proficiency and culture change for 13 stores throughout the Boston Region. Support of General Managers and Sales Managers with administrative and sales coaching/training and roll-out of new company initiatives.In support of $500 million dollar annual sales budget.Partnered with district to roll-out customer centricity initiative.

Responsible for managing first store location in the city; Recruited, hired, trained and supervised over 100 store employees.Exceeded sales goals and developed a loyal clientele of repeat customers.First year revenue #1 in sales percent to budget, gross margin percent to budget, net operating percent to budget.

Managed 3 separate store locations (Danvers, Natick and Braintree).Responsible for staffing and managing department managers and hourly associates. Exceeded sales budget in all three store locations.