Ootem Advertising creates deep connections between brands and their customers by fostering a culture of passion, discipline and transformation.

Volunteer: Help entrepreneurs with positioning, product innovation, media, and business development.

Led the development and successful launch of the PrEP4Better (HIV PrEP) brand, ensuring compliance with national and local regulatory organizations.Built HIPAA-compliant consumer and CBO portals, integrating technical, informational,

Directed the creation and execution of omni-channel commerce strategies, leading a successful launch of new eCommerce channels and optimizing media/creative development across multiple platformsCreated the new brand positioning “Discovery Starts in the Bottle”Increased retailor sales by +184.30% and DTC sales increased by +419.20%Worked with procurement teams to decrease shipping costs by -27.45%

Pioneered and launched the first direct-to-consumer campaign for the brand, leading the integration of marketing and technical teams to enhance campaign effectiveness and reach.Led daily SCUM meetings with technical teams (internal and external)Establish cross-department communication/collaborative protocols which drove better communication with faster outcomes

Spearheaded global marketing strategy development, establishing a strong eCommerce discipline and optimizing affiliate programs, DR campaigns, and lifetime value metrics to enhance performance across all brands.

Key brands: Dieago, Warner Brothers, Quicken Loans, AOL, Logitech, Darden Restaurants, HBO, A&E, NewCastle Brown Ale, New Line Cinema