Kelley Bailey Email & Phone Number

Houston, Tx, Us

Houston, Texas

Houston, Texas Area

• Managed a team of 7, overseeing online/offline creative development for agency's client roster.• Designed and implemented integrated workflow processes, ensuring quality standards were met.• Led agency rebranding efforts and estimated project costs for all agency projects.

• Led agency project management and print production teams.• Evolved the traffic department into an integrated project management unit to meet the agency's and its clients' needs.• Provided senior-level project management support for key accounts, ensuring successful delivery.• Mentored team members to enhance their skills and capabilities in project management.

- Recruited and supervised staff, contractors and vendors including overseas web developers.- Created brand image and collateral materials for MemberQuote Funding.- Developed training program for clients utilizing our proprietary web based portal.- Supervised AR/AP function- Authored patent application for proprietary web based transaction portal.

Houston, Texas Area

- Led award winning team of 29 art directors, writers, and account service professionals.- Supervised contract writers, illustrators, photographers, and computer support personnel.- Managed a $17.2MM advertising and marketing budget.- Researched and implemented a fully integrated web-based creative management system leading to a significant increase in departmental productivity.- Collaborated with Senior Executives on key corporate initiatives.- Provided leadership and brand management for Marketing Managers that supported 32 companies in North America, Europe, Latin America and the Caribbean.- Supervised in excess of 7,000 projects during tenure.- Managed client scopes totaling $13,502,000 over 3.75 years.- Negotiated printing contracts reducing printing and production costs. Savings on stationery costs alone exceeded $250,000 annually.

- Created in-house art department reducing costs and project turn time by approximately 50%.- Managed production of high profile radio/television campaign generating a 13% increase in sales.- Facilitated the implementation of email based Customer Relationship Marketing program.- Managed relationships with advertising agencies to insure a strong regional brand presence within the hospitality industry.- Led cross-functional tactics team responsible for analyzing, benchmarking, and defining marketing tactics that supported a Four-Walls marketing program.