Kelli Born Orr Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

• Lead a team of 7 replenishment analysts, fostered strategic relationships across merchandising, distribution, store operations, information technology, and system operations with strong reviews on coaching and team.
• Grew Field sales +61.3% and increased turn 3700 bps over 2 years by becoming a subject matter expert on Invent systems and applying parameter adjustments to impact replenishment ordering and distribution to stores..
• Piloted new seasonal replenishment model in Fall 2020 with Camo Apparel. Over two years, total sales have grown +20% onstore inventory averages -36%, and increased margin by 777 bps. Partnered on solutions for system.
• Converted 93% of vendor ordering to replenishment from monthly bulk orders, reducing distribution center average inventory by-30% or 2 weeks of supply, improving instocks, and reducing distribution center inventory.
• Created and implemented a process to immediately impact Invent ordering and forecasts during the first Covid Quarantine (Q2 2020) by evaluating current trends, applying systemic multipliers, and eliminating safety.
• Cultivated partnerships with Store Operations and Distribution Centers on large, high-visibility allocation projects, aligning inventory allocations for peak selling with store and DC labor efficiencies.

Katy, Texas

• Lead a team of 11 replenishment analysts, managed 80% Outdoor’s inventory replenishment and allocation with a focus on onboarding Invent replenishment from Oracle parameters.
• Reduced store inventory investments and increased profit over the prior year in Q4 2019 in complex, bulk, and high-profile categories. Implemented allocation strategy factoring space constraints, DC labor, logistics.
• Developed and presented a Back-to-School Allocation strategy on backpacks to DC, Store Ops and Merchant partners; provided visibility to inventory expectations by location, factoring region specific peak weeks and.
• Presented Grills and Yeti gift card promotion proposals to CFO with fully loaded sales and profitability analysis with data partnership from finance.

Houston, Texas, United States

• Lead a team of 8 merchandise planners and replenishment analysts, partnered with divisional merchant on buying strategies and structured line reviews with a focus on inventory and assortment management.
• Aligned space and assortment planning by creating a Space & SOM Tool that evaluated sales velocity, capacity, and presentation requirements. Teams reduced excess facings, optimized case packs with sales, and reduced.
• Managed the merchant organization on the Continuity Team for natural disasters, coordinating execution of inventory movement with distribution center, Store Operations, and allocation team members.

• Exceeded sales by +14% vs LY (2016), picking up an additional $26 million (M), that reconciled a unique business model with planning tools to achieve company directives.
• Capitalized on opportunities to drive an additional $19M in Q4 (2015) sales by exploiting key items; quickly forecasting inventory need and reducing risk in unproductive inventory to self-fund investments.
• Strategically improved inventory turn 16 bps vs plan (2016) in hunting categories by analyzing 200+ store performance grades to curate a regionally relevant, productive assortment and implemented breaking case packs of.
• Prepared and presented a cross-divisional turkey cluster strategy, streamlining the performance grades between five buying offices to offer the turkey hunter a complete shopping destination by store.
• Drove open to buy, financial planning and assortment building meetings with thorough preparation, anticipated questions and actionable results; gaining respect from Vice Presidents to peers.
• Managed multiple hunting seasonal curves, reacted efficiently to dynamic trends through chasing inventory needs, identifying promotional incremental opportunities and analyzing competitive pricing.

• Exceeded plan by 18% by building a footwear business through program plans, guiding the buyer with an assortment purchasing tool, while modifying future orders based on fast-paced trends.
• Developed department and class level plans to support division strategies while managing and forecasting in season sales, open to buy inventory and analyzing age/risk inventory.
• Drove an additional $4.5M through creating and implementing a company regional strategy recap used to make quick in-season allocation and purchasing adjustments.
• Grew E-Com by 32% by identifying key vendors, broadening assortment for increased price-points and launching Kristin Cavallari for Chinese Laundry.

Neiman Marcus Direct

• Created new reporting tools to analyze Midday Dash selling performance
• Actively participate in financial projections and work closely with the planning manager
• Assist buyer in reviewing off price order packages and submitting orders to vendors
• Ability to prioritize and make adjustments with little notice to achieve changing objectives
• Effectively communicate with team members and delegate tasks

- Analyzed intimate apparel size selling and adjusted size distributions in orders- Reacted quickly and effectively to the top selling styles and negotiated reorders with vendors- Managed basic styles replenishment system; maintained and improved purchase order log- Organized and compiled market prep selling data and reports

• Design and create new color chart and information packet
• Compile all press coverage and digitize articles for the Web site, www.amtan.com
• Update all forms for contact tanning customers
• Assist in selling and merchandising to high-end luxury designers and manufacturers
• Participate in the development of a new finish

• Founded the first student organization on the University of Georgia Campus
• Implemented a new successful event, Rack for a Rack, to increase breast cancer awareness and education
• Contact businesses for sponsorship and participation
• Work closely with Chief Executive Director and Development Director
• Created breast cancer education presentations

• Managed a $16,000 budget, including all orders and purchases and remained $5,000 under budget
• Responsible for all aspects of recruiting efforts involving 1,300 students
• Created and implemented new recruitment strategies

• Create and implement successful promotional initiatives
• Instrumental in creating an e-commerce web site for the store - www.shopmccollys.com
• Consistently #1 in customer sales
• Supervise and train new employees

• Maintained and organized all documents during formal recruitment
• Trained the Judicial Board on rules and regulation
• Facilitated an alcohol awareness seminar and liabilities seminar for presidents
• Issued fair consequences for recruitment violations

• Participated on the Junior Panhellenic Committee as VP Finance
• Managed all spending of Junior Panhellenic
• Provided food for weekly Junior Panhellenic Meetings

B.S.F.C.S, Fashion Merchandising, College Of Family And Consumer Sciences

Related Coursework: Global Retailing, Textiles, Textile Testing, History of Dress

A.B.J, Public Relations, Grady College Of Journalism And Mass Communication

Activities and Societies: Web master for Pi Beta Phi Sorority Order of Omega, Gamma Pi ChapterRelated Coursework: Graphic Communication.