As an Area Manager at Zen Residential, I am responsible for overseeing the day-to-day operations and long-term performance of a diverse portfolio of multi-family residential properties across Calgary and Kelowna.In this role, I lead teams to ensure smooth operations, tenant satisfaction, and the overall success of our properties.My responsibilities include strategic planning, fiscal management, and staff leadership, with a focus on optimizing site performance, reducing operational costs, and ensuring compliance with local property standards. By fostering strong tenant relations and driving marketing initiatives, I work to minimize vacancy rates and maximize revenue potential.With over 16 years of experience in operations management, I bring a results-driven approach to managing multi-unit residential buildings. I am passionate about developing high-performing teams and creating an environment that supports Zen Residential’s ambitious growth strategy while enhancing the living experience for our tenants.I take pride in my contributions to the expansion of properties in Calgary and Kelowna, as well as helping to grow our portfolio.My commitment to proactive problem-solving, continuous improvement, and operational efficiency is at the core of my work, as I strive to deliver the highest standards in property management.

In my role as an Area Manager at Broadstreet Properties, I was responsible for overseeing the daily operations and performance of a portfolio of multi-family residential properties. I led a team of on-site staff and was focused on ensuring efficient management, tenant satisfaction, and profitability across all properties within my assigned area.My responsibilities included optimizing building operations, managing tenant relations, and ensuring all physical elements of the properties were well-maintained and compliant with local regulations. I worked closely with my team to monitor performance metrics, reduce operating costs, and maximize net operating income, all while upholding high standards for tenant care and property presentation.I also played a key role in recruiting, training, and managing site staff, ensuring adherence to safety regulations, and providing ongoing coaching to improve team performance. In addition, I was involved in financial reporting, budget management, and capital improvement planning, collaborating with senior leadership to discuss renovation and growth opportunities.Through a results-driven and proactive approach, I helped streamline operations, improve efficiency, and contribute to the overall success of the company’s property portfolio.

My previous position was focused on maximizing revenue potential by developing new relationships and bringing more awareness to potential clients in the regional markets. Between both Canmore properties, I was responsible for driving group business to the roughly 375 guest rooms and 8,000 sqft of meeting space. My strong analytical and research capabilities were required to develop proposals and presentations for potential clients, which showcased my excellent written and verbal communication skills to help secure the business. I have exceptional problem solving abilities, MS Office capabilities, Adobe Suite knowledge, experience with many different hotel operation systems and the ability to work in a web and technology based environment.Accomplishments● Increased resort occupancy by 18% and ADR $28.06 YOY● Implemented client relationship management system to identify return business possibilities and further explore client opportunities● Took control of our online reservations and replatformed the website to make it fully functional, optimized, drive reservations and revenue

Summary of Responsibilities:Reporting to the President, responsibilities and essential job functions include but are not limited to the following: Prepares and administers the hotel’s sales & marketing plan and related budget ensuring integration of the strategic planning process in daily operations of the department to achieve total revenue goals.Leads and develops the sales team to achieve their highest potential in concert with our strategic plan and direction.Directs and manages all sales training, yearly sales targets, sales quotas, the incentive plan and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.Maintains a direct market responsibility.Remains informed of the competition’s sales and marketing strategies and counteract effectively to secure maximum business for our hotel and our company.Evaluates and recommends opportunities for developing new sources of business in all market segments and thereby broadening the account base.Ensures the maintenance and efficiency of all sales technology.Maintains regular and effective communication with corporate sales and marketing management teams.Establish and implement policies and procedures, Plan, develop and implement communications strategies, Plan, direct and monitor activities of sales department, Establish distribution networks for products and services, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Prepare reports, Advise senior management, Respond to customer complaints, Generate ideas for products / services development, Evaluate markets, Develop promotional materials, Deliver presentations on products / services, Conduct site visits, Negotiate large contracts, Ability to make cold calls, Maintain existing accounts and generate new accounts, Interact and communicate with corporate clients.

Execute current strategies and help to develop new revenue lines for each operating division of Brewster Travel Canada. Act as administrative support to the sales and marketing team. Duties include: travel scheduling, meeting arrangements, budgeting, tradeshow planning, as well as being involved with project management and new business development. Work to generate new business through researching, positioning and negotiating to bring new clients and increased brand awareness. My position requires strong communication skills, along with a can do attitude, must be comfortable negotiating over the phone and in person, and be web savvy.

Provided support to the Senior Marketing Manager, E-Marketing Manager and Business Development Managers. Assisted with marketing, e-marketing and communications initiatives for all divisions. Coordinated media visits and acted as main point of contact for media while in destination. Liaised with Travel Alberta, Banff Lake Louise Tourism, and other industry partners to ensure media visits run smoothly. Maintained media section of the website and updated accordingly. Ensured news releases were distributed on time. Assisted with the creation of annual presentations and reporting for the executive team. Provided administrative and logistical support as needed. Created design briefs for marketing projects. Liaised with designers, printers and marketing firms. Acted as initial point of contact for all marketing requests from all divisions. Maintained gannt chart schedule and ensured all deadlines were met. Designed brochures, posters, decals, signs, ads and other collateral pieces as required. Maintained collateral inventory and coordinated all brochure distribution, traditional and online.Proofed materials and ensured brand compliance in all collateral. Acted as a brand ambassador. Coordinated all media, marketing and event planning for special projects.(Citizenship ceremonies)Compiled and distributed reports for marketing and campaigns.Maintained online packages (3rd party) - BLLT, AMA, Travel Alberta, CTC and VIA Rail. Maintained all online directories. (eg. Tourism Calgary, Edmonton Tourism, etc.) Managed generic E-Newz inbox.Updated tariff, updated website content across all divisions. Assisted product team with online packages. (photos, descriptions, dates, etc.) Created online monthly promotions and online brochures known as i-paper. Maintained Cleanpix, VFM and internal photo database. (organized, responded to requests, sourced new images, re-sized for specific requests)

Communicated between the internal clients, the operating departments and external clients throughout the preplanning and execution phases for MC&IT groups.Worked closely with, Sales, Marketing, Public Relations, F&B, Front office and all operational departments to coordinate special events and related programs.Worked closely with key Industry Partners and Community contacts to support all property level efforts to promote and organize special events and related programs.Produce program resumes and BEOs for the successful operation of all packages and events.Responsible for developing budgets for all hotel programs and packages, controlling costs and ensuring budget is adhered to. Responsible for conducting post-mortem review including P&L analysis and operational review. Responsible for blocking function space annually for each special event program for each event.Maintain program files, including program budgets, program planning activities, contract, purchase orders and post mortem notes.Prepare & administer contracts for entertainers, speakers and activities within a program or eventProduce a complete ROI report on every event and product.Personally manage the execution of guests programs in a timely and professional manner while ensuring guest satisfaction and keeping with the Resorts’ service standards.Participate in weekly marketing meeting along with the Marketing Manager and Key operational Managers. Aided in functions that promote BRMR as a full activity destination resort in order to further promote the property’s Unique Selling Position.Build personal rapport with package attendees ensuring that all needs are met and return visits are promoted.Additional duties or projects as assigned.

• Coordinated events, customer visits and tradeshows including accommodation, meals, transportation and entertainment.• Assisted with media events and all related follow up• Sent out press releases, e-blasts and mass mailings for advertising and tradeshows• Administrator for internal company intranet and intranet training• Prepared insertion orders for advertising (magazines, websites and emails)• Responsible for ordering, maintenance and shipping of promotional materials• Provided administrative support to our sales and marketing team• Updated market research with competitive industry information in our company database• Set up new accounts for direct billing and sent RFP’s• Revised and edited all marketing literature