Kelli Smith Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Strategically aligned faculty and future students specialist representing Macquarie Business School and the Faculty of Medicine, Health and Human Sciences. Bridging insights between academia and market trends to inform marketing strategies, drive product evolution, boost enrolments, and enhance impactful engagement amongst prospective students.

Sydney, New South Wales, Australia

Marketing Advisor for the Macquarie University team on contract involved in a range of projects including production of 'Meanwhile at Macquarie' a short form video series filmed and edited by the MQ Student Content Creators highlighting STEM research and facilities on campus.

Sydney, New South Wales, Australia

Marketing Lead for 66 sport and recreation facilities across NSW, managing a team of three and providing strategic support across 13 business functions, spanning both online and offline channels, above and below the line. Spearheading flagship fundraising campaigns, including the 'Star Jump Challenge' and EOFY/Christmas tax appeal, while driving revenue growth for the commercial arm of the business, promoting sport and programs such as Gymnastics, Pickleball, and School Holiday activities through targeted, high-impact marketing initiatives.

Sydney, New South Wales, Australia

Primary lead for digital performance marketing campaigns for Macquarie Medial Imaging Clinic, Breast Health & Implant clinic and GP clinic. In addition, leading on always on SEM campaigns for the on-campus Sports & Aquatic Centre and School Holiday programs.

Sydney, Australia

Collaborating with the Student Recruitment team and external media/ creative agencies to deliver paid social, programmatic and SEM campaigns that promote the University brand and drive leads within the Domestic market. In addition, providing performance marketing support to business areas outside of recruitment - including the promotion of Campus Life (Sports & Aquatic Centre, UBar) and the Macquarie University Hospital.

Sydney, Australia

Supporting the Brand Marketing team. Assisting with the implementation of marketing activity that sought to build brand equity and influence overarching perceptions of the Sydney Opera House.

Sydney, Australia

Leading 2018 campaign planning across half the Lion beer portfolio. Leading direct reports to manage publisher relationships, briefing, analysis of proposals and provision of feedback across $10M in activity.Led 2017 implementation and reconciliation of $15M+ of above the line activity across 11 brands in the Lion beer portfolioStakeholder management across major projects including negotiation, implementation and reporting of XXXX Gold’s sponsorship of The Ashes and Australia's biggest brand launch in 20 years - Iron Jack.

Sydney, Australia

Teamed with Cadreon (programmatic buying agency) to develop a data-led digital acquisition strategy for Newscorp. I supported the implementation, optimisation and reporting of the brands 2016 activity. Coordinated the on-boarding of global client LATAM Airlines and the implementation of their Australian brand launch.

Village Fair is a music festival run in Bathurst NSW. Working as the solo marketing manager for this festival I gained practical experience in campaign planning/ execution, media buying, developing advertising creative and copy, negotiating sponsorship, maintaining social media sites and campaign evaluation.

Graduate Diploma Of Psychology, High Distinction Average

Bachelor Of Communication (Advertising)/ Bachelor Of Business(Marketing), Distinction Average