Kelli Messick Email & Phone Number

• Maintained the company’s website on a regular basis including managing images, web copy, and conducting monthly site audits. • Project managed between the design team and different departments to create website experiences using Trello and Airtable. • Managed web page design using the best UI/UX for new campaigns. • Implemented Guru for the marketing department to organize content for lead generation. • Supported a partner website on a daily basis by editing and auditing to… Show more • Maintained the company’s website on a regular basis including managing images, web copy, and conducting monthly site audits. • Project managed between the design team and different departments to create website experiences using Trello and Airtable. • Managed web page design using the best UI/UX for new campaigns. • Implemented Guru for the marketing department to organize content for lead generation. • Supported a partner website on a daily basis by editing and auditing to ensure correct information was presented. • Ran A/B testing using Mutiny which helped drive demo requests. • Built emails and forms in HubSpot for customers and partners to drive engagement for new products. •Implemented and co-owned the content team’s editorial calendar to help drive web traffic using SEO-optimized content. Show less

• Managed, maintained and Constructed multiple websites about markets which drive registrations and provides information for buyers and exhibitors.• Advised and collaborated with different departments to best implement marketing campaigns on websites using analytics.• Designed and improved current market apps to stay relevant during high-traffic times.• Delivered new digital campaigns on time for email and direct mail deliveries each market cycle.• Refined web pages to include… Show more • Managed, maintained and Constructed multiple websites about markets which drive registrations and provides information for buyers and exhibitors.• Advised and collaborated with different departments to best implement marketing campaigns on websites using analytics.• Designed and improved current market apps to stay relevant during high-traffic times.• Delivered new digital campaigns on time for email and direct mail deliveries each market cycle.• Refined web pages to include the most important information for exhibitors and buyers.• Produced timelines and deadlines for digital assets to be delivered for website and app updates.• Implemented the social media push notification calendar for markets now used twice a year.• Developed a virtual experience for Spring 2020 High Point Market on the website during COVID-19.• Organized and administered the launch of the new Las Vegas Market Website in November 2020 including over 100 web pages. Show less

• Designed, managed and audited the Institutional Advancement website that encompasses Family and Alumni Engagement, Athletic Giving, Legacy Giving, Annual Giving and Stewardship for the University • Project managed and coordinated the distribution of emails to over 30,000 constituents using Raiser’s Edge and Blackbaud NetCommunity by collaborating with various offices to ensure accuracy and timely delivery • Administered and trained users on ThankView for different departments which… Show more • Designed, managed and audited the Institutional Advancement website that encompasses Family and Alumni Engagement, Athletic Giving, Legacy Giving, Annual Giving and Stewardship for the University • Project managed and coordinated the distribution of emails to over 30,000 constituents using Raiser’s Edge and Blackbaud NetCommunity by collaborating with various offices to ensure accuracy and timely delivery • Administered and trained users on ThankView for different departments which has increased message open rates by 30% • Managed, tracked and coordinated social media platforms with Hootsuite for the Alumni and Family Engagement Offices • Created ad campaigns on Facebook for the Alumni and Family Engagement Offices to increase visibility and awareness • Guided and oversaw communication timelines and content for multiple entities within the University to maintain consistency throughout departments • Conducted regular website audits eliminating any confusion to constituents by decreasing the number of content pages on website by 45% in the first year • Created, organized and edited website pages and emails to allow the department to have successful communications to constituents using Blackbaud NetCommunity and HTML Designed monthly newsletters to go to major donor parent groups and alumni base of more than 12,000 constituents • Provided communications on major Giving Days such as #GivingTuesday and #DayforHPU • Maintained communication and web pages with external groups associated with the University like the Board of Visitors • Volunteered and assisted with major donor events throughout the year including family weekends, grand openings and special events Show less

High Point, Nc

• Developed and collaborated with redesign for the website with SEO for eight major branch locations • Created social media engagement with Facebook, Twitter, and Instagram for all locations • Expanded advertisements on social media and print to enhance sales for services at all locations

University Of South Carolina

• Directed the distribution of over 8,000 magazines to their locations across campus • Planned percent nights to increase awareness for publication • Coordinated launch parties to benefit the student-run magazine with local businesses • Disseminated information about the magazine through graphics and social media posts for increased awareness

Columbia, Sc

• Enhanced media relations and facilitated social media accounts during sporting events • Developed feature articles for the football game day programs • Archived and categorized photos and news clips in the office weekly

Greensboro, Nc

• Assisted staff with day-to-day projects• Researched various communications projects• Created content for annual report, media guides and record books• Helped with preparation for the 2017 ACC Football Kickoff and other events

High Point, Nc

This is a camp that is directed towards people with different disabilities ranging from the ages of elementary to adults.• Provided a fun and inviting environment for the campers• Organized crafts and activities for everyone to participate • Fixed lunch and snacks that met dietary needs• Helped with eating and changing needs where applicable

University Of South Carolina, Columbia

• Edited and wrote different content for the sports section• Conducted interviews with players and coaches at the university

High Point, Nc

• Interviewed coaches and players in order to publish stories• Wrote pieces about games and highlights from different sporting events

Bachelor’S Degree, Public Relations

Minor in Sport and Entertainment Management

Education record