Kelli Olson Email & Phone Number

Denver, Co, Us

Twin Cities, Mn

• Coordinate launch and performance of Programmatic, Search Marketing, Social Media, and Streaming TV advertising campaigns• Oversee an average of 60 campaigns totaling $200,000 in monthly campaign spend • Perform routine campaign audits to ensure accuracy and enhance performance metrics • Facilitate communication cross-departmentally to develop creative assets, manage budgets, and optimize campaign performance • Utilize Salesforce, Google Ads, Tap Clicks, The Trade Desk, Google Suites, Meta Business Suite, and AI to develop and execute campaigns

Denver, Colorado, United States

Performed concierge services at Market Station, a luxury real estate building managed by Gables Residential in downtown Denver, during employment transitionary period.• Controlled and managed building access permissions for guests, vendors, deliveries and security• Maintained property to the highest quality of standards • Supported leasing team with tour scheduling, move in/out coordination, key and ID management etc.

Louisville, Colorado, United States

• Ensured accurate representation of company-owned products and brands (Gaiam, SPRI, FILA, Adidas, Reebok, New Balance, Echelon, Kidnasium, Tommie Copper and more) across all platforms • Executed site development on three Shopify Plus websites by independently managing product launches, sitewide creative assets, UX focused custom-designed PDPs, copywriting, UGC, blog, promotions, and inventory levels for 3,000+ SKUs• Worked with a team to launch new brand and website, GetACTV, from ideation to completion within a 6-month time frame• Launched and owned Salsify ERP platform, reducing data redundancy cross-functionally and increasing B2B sales• Managed Target, Walmart, and Amazon product lines, ensuring compliance with content guidelines • Coordinated production of product photos and videos from concept to distribution across retail channels • Maintained site performance, optimized SEO, maintained ADA compliance, and resolved coding issues • Presented reports to senior management tracking KPI’s, sales data, trends, and post-mortem analysis

Louisville, Colorado

• Supported Gaiam and SPRI wholesale clients, enhancing user experience and driving B2B sales growth• Bridged the gap between e-commerce, product development, and operations teams to ensure a seamless customer experience • Utilized Smartsheets, Slack, and Asana to successfully coordinate projects across numerous departments

Louisville, Co

• Supported customer interactions using PowerReviews, BazaarVoice, and Amazon Vendor Central • Segmented customers through Shopify for personalized email marketing

Fort Collins, Colorado Area

Management: • Analyzed company performance with a focus on optimization and growth • Strategically replenished inventory to maximize inventory turnover • Implemented and oversaw scheduling software transition and created employee schedules weekly • Professionally and quickly mitigated customer and employee conflicts as they arose • Interviewed, hired, trained, and mentored new employees and completed follow up evaluations • Independently lead employee meetings to promote a cohesive and positive team environment• Performed daily financial functions Customer service:• Developed and executed sales strategies to maximize company profit while maintaining a high standard of customer service• Fostered social relationships with local community members that positively impacted business objectives • Created professional quality hand-crafted artisan style espresso beverages, food, and catering orders Marketing:• Promoted company brand and local events on Facebook and Instagram social media pages• Created atmosphere with hand-drawn store artwork, product displays, and signage

Fort Collins, Colorado Area

• Completed HubSpot Inbound Marketing Certification and utilized software to track website visits, make connections, and study website design effectiveness • Performed competitor analyses• Designed and published social media posts on Facebook, Instagram, and Twitter for clients• Utilized Google Analytics, DUDA metrics, and Woo Commerce to track correlation of social media advertising with sales • Worked with a team to brainstorm creative and innovative ideas, from receiving a creative brief to submitting a successful RFP

Fort Collins, Colorado

Bachelor’S Degree, Business Administration: Marketing With A Minor In Economics, Gpa: 3.875 And Graduated Cum Laude

Activities and Societies: Certificate in Supply Chain Management and Alpha Lambda Delta Honors Society

Education record

Activities and Societies: Student Ambassador