Bike Tour Manager
After the announcement of the merger between Waste Management and USA Waste, I found an interesting opportunity to join the staff at the National MS Society on the bike team. As the Bike Tour Manager, I quickly learned all aspects of the MS 150 Houston to Austin including customer service, recruitment, team development, marketing, volunteers, logistics, training rides, sponsorship and awards and recognition. We produced training rides every weekend with more than 2,000 riders participating each weekend! The ISUZU MS 150 experienced explosive growth from 3,000 riders who raised $2 million in 1998 to more than 9,000 and $6 million in 2001, the year BP became title sponsor. Together with colleagues, skilled volunteers, and experts at BSI Consulting, we innovated a new website, ecommerce system, database management, and electronic packet pickup system that increased registration, fundraising and efficiency. I developed a collaborative partnership with cycling apparel vendor, Sugoi, to create the first annual commemorative jersey for top fundraisers, a tradition that continues today.