Kellie Gilbert Email & Phone Number

Akron, Oh, Us

Akron, Ohio

• Manage all facets of quarterly content shoots for multiple Signet brands including both still and video. Develop shot lists, orchestrate production timelines, build estimates and manage relationships with photographers, stylists as well as agencies to ensure content is captured as needed per brand guidelines• Lead and develop Production and Creative teams - working with both internal and external partners to build efficient processes, prioritize projects and optimize workflow• Coach team on building best practices to drive strong creative end-product that is on strategy• Partner with the Brand Planning and Merchandise teams to ensure cohesive execution of strategy and tactics across all activations• Manage Central Marketing budget for all content production and shoots

Akron, Ohio

• Led strategy, planning and the execution of marketing plans for clients, including multiple PPG brands, Clopay Garage Doors and Cleveland Clinic Akron General • Collaborated with cross-functioning teams to develop and produce integrated creative campaigns, including broadcast, digital and print• Secured organic growth opportunities within existing client accounts, resulting in increasing agency's income• Developed annual projections and manage client billings to ensure all projects are within budget

Cleveland, Ohio

• Led strategy and integrated creative campaign development and execution for national retail clients, including Sherwin-Williams and Marathon Petroleum • Supervised national direct mail programs and digital campaigns, as well as all broadcast, print and in-store creative • Managed print campaigns for Smucker's Hungry Jack brand and The J.M. Smucker Company Store and Café • Maintained all client billings through monthly reports, staying on track with all budgets

Cleveland, Ohio

• Managed national print creative for Pearle Vision, as well as all in-store POS creative and production • Maintained current store database information• Assisted with development of national broadcast creative campaigns • Trafficked all broadcast media and worked closely with talent paymasters and networks

Akron, Ohio

• Planned and executed consumer promotional events at retail for Kimberly-Clark • Researched and recommended consumer promotional opportunities with retail outlets • Managed content and trafficked all print and POS for Dairy Mart • Managed the status of all jobs through completion

Chagrin Falls, Ohio

• Supported all client activity, including planning and buying media for local home builders, as well as crafted press releases and ad copy • Coordinated special events for Cleveland Metroparks Zoo and other local clients