Kellie Sims Email and Phone Number

• Contributes to success of assigned financial partnerships such as the Mastercard• Creates marketing plans for assigned partners that include strategies, measurable objectives, and tactics.• Helps ensure achievement of program targets for acquisition / profitability and other KPIs• Collaborates with Director of Financial Partnerships to develop strategies for acquisition of new members and engagement of current members such as tier matching, multi-way earn / burn, loyalty currency exchange, etc.• Evaluates programs regularly by interpreting data, identifying trends, and making actionable recommendations for continual improvement• Partners with the Direct Marketing team to develop and execute campaigns for assigned partners• Creates project plans and implements select departmental initiatives• Creates strategic promotions with assigned partners• Researches and recommends future program developments• Ensures issues related to assigned programs are tracked and prioritized and follows through to resolution• Maintains strong and collaborative relationships with partner contacts

• Oversees all aspects of a campaign from beginning to end• Develops variable content in creative campaigns• Executes special projects• Works closely with properties in ensure deadlines are met

•Exhibits a professional demeanor and willingness to assist VIP's whenever requested.•Analyzes casino play and establishes comp profiles for guest reservations.•Processes all reservations and requests from guests, hosts, executives, and branch offices, including health spa and golf reservations.•Also processes reservation requests from other VIP departments for our shows, restaurants, etc.•Enforces the privacy of VIP's and limits requests for information about such guests in accordance with hotel policies.•Ensure confidentiality of all casino information.•Assists casino hosts and executives with reservations, requests for information, etc.•Responds to emergency situations as necessary.