Kellie Smith Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

As an APAC Hospitality Manager reporting to the Director of Hospitality Global & Corporate Accounts, I was responsible for regional strategic planning for the Enterprise Customer Group. To be effective in this role, I successfully designed, developed and managed an APAC regional hospitality business plan, setting initiative by customer and aligning account strategy with the global sales organisation to drive growth of hotel and car rental business across the accounts. Relying on my well-developed research and critical thinking skills, I thoroughly analysed customer requirements and ensured customers were aware of and up to date with all new products, functionality, payment options and training courses that could add value to their business. Further, I efficiently monitored the performance of hospitality bookings through booking reports and the use of BI Analysis, drove specific actions and identified opportunities within each APAC market. The purpose of my focus on content aggregation opportunities was to ensure Travelport was the key partner in all hotel and car proprietary points of sale. I proactively worked and collaborated with a number of internal teams to support local and region specific initiatives including the hotel supply team, product solutions and marketing.

Sydney, Australia

In this role, I reported to the Global Vice President, Partner Marketing & Media Sales. It was my duty as a Sales Director to manage, develop and drive sales performance of online ad sales originating out of Australia, New Zealand and South Pacific markets across the global Portfolio of Orbitz Worldwide travel websites. I successfully grew and expanded Partner Marketing/Media Sales across the Pacific region by working closely with State Tourism Organisations, Regional Tourism Organisations, Marketing Representation companies and hotel partners.My other duties involved financial management of an annual individual sales target, prospecting of new clients by developing a territory strategy, as well as management and maintenance of a growing base of clientele. I also created compelling campaigns across multiple lines of business and multiple countries.

Sydney, Australia

As a Regional Manager, I reported to the Vice President of Hotel Services APAC and was responsible for maximising net hotel revenue in the region, as well as leading and directing Market Managers within the Pacific region. Moreover, I played an integral part of the team making inventory, pricing and merchandising decisions for the Pacific region. With a forward looking approach, I developed and continually evaluated the Strategic Objectives for the Market Management team, including identification and implementation of training needs.My extensive knowledge of local market enabled me to optimise revenue through the acquisition and management of hotel inventory, rates and promotions, including the analysis of market performance across a broad range of metrics relevant to the company business goals. Leveraging high level interpersonal and stakeholder engagement skills, I established, developed and assisted the team in the maintenance of the company supplier relationships with hotels, management companies, national and regional tourism boards. In addition, I developed collaborative working relationships with Merchandising & Retail and was regularly involved in both meetings and projects to provide support and guidance to their activities and overall strategy in the Pacific region through weekly promotional initiatives and on-site merchandising.I successfully managed revenue and coordinated interaction to ensure that Market Managers had appropriate understanding of company tools and that the company best practices were in place to manage rate competitiveness within the region. Committed to continuous professional development, I proactively participated in all training needs relevant to the development of effective leadership and professional growth. Moreover, I effectively managed the performance review processes and action plans required for producing direct reports.

Sydney, Australia

Sydney, New South Wales, Australia

While working as a Brand Development Manager, I reported to the Chief Financial Officer and was responsible for growing the Best Western room stock and providing the organisation with the revenue base to become the brand of choice in the Mid Market. I effectively increased Best Western property numbers through assigned territories including Australia and New Zealand. In addition, I was proactively involved in all aspects of the Brand Development procedures from sourcing and researching property leads, qualification of leads, sales calls, follow-up and close of sale, preparation of membership paperwork and board reports.Working in conjunction with the Media and Communications department, I provided direction and guidance for development of effective sales tools, advertising and promotional material and other lead generating sources. Capitalising on my strong communication and liaison skills, I continually maintained and developed mutually beneficial relationships with the local industry.

Sydney, New South Wales, Australia

In my role as International Sales Manager, I reported to the General Manager - Sales & Marketing and was involved in the promotion of Best Western Australia member products to the inbound markets by using the distribution systems available to ensure fair market share, yield and growth. In addition t generating sales for the Hotel Pass Product - the Wholesale Leisure Product designed for the International Traveller, I actively sought new opportunities for sales growth, which resulted in the signing of new accounts across multiple markets.My duties also involved coordination and production of all trade and consumer brochure and advertising material, property liaison and training on international markets, as well as distribution systems and changing trends in the inbound markets. Moreover, I efficiently conducted a regular cycle of sales calls and correspondence with client base across Australia and overseas markets, managed international sales budget as well as managed and coordinated all participation at international trade and consumer shows, industry seminars and networking events.Key Achievement: Exceeded KPI targets for sales growth of Hotel Pass in Best Western properties across Australia by implementing high impact sales and marketing initiatives.

Sydney, New South Wales, Australia

As a National Events Manager, I effectively managed all aspects of events from concept to evaluation. My other duties involved marketing and promotion of events to corporate members; management of promotional material, invitations, signage and speakers; preparation of design concepts from ATEC websites and promotional collateral in liaison with organisational marketing body. In addition to managing ATEC event websites and creating high impact page content, I also managed sponsorship through creating event sponsorship opportunities, sales and implementation. Along with sourcing and selling corporate sponsorship, I created corporate partner contracts. In order to ensure the delivery of high level benefits and specific branding opportunities, I effectively managed corporate partner relationships. Finally, I was also responsible for managing the event budget.