Kellie Crane Email & Phone Number

Halton Hills, On, Ca

Greater Toronto Area, Canada

Owned all pre-season planning and the science behind product buys•Assortment direction•Size scale optimization•Store clustering•Pricing Strategy•Product flow In-Season Management of Wholesale Accounts•Managed the end-to-end replenishment business from the issuance of production cuts to in-stock at customer/store level•Recommended all clearance markdowns and exit strategies•Identified sales trends, planned incremental shipping to capitalize on the opportunity and partnered with the customer on executionImplemented a price change strategy to convert the replenishment program from high-low pricing to EDVP•Enhanced customer in-store experience through improved in-stock on key programs•Delivered a significant sales increase and margin improvementDesigned and implemented a replenishment tool used to predict inventory needs and adjust to fluctuating demand:•Created visibility to over-buys & stock-outs•Optimized the order process•Reduced carrying costs related to excess inventory •Grew sales of the replenishment program by 35% compared to previous yearDeveloped processes and analytics for pre-season, in-season and post-season results for fact based decision making

Responsible for purchasing, planning and allocation functions within the high-priority ladieswear trend department. Exceeded sales and profit targets delivering top-line growth of over $10MManaged 3 brands: Jules & James (private), Devoted by Dex and Mixage by Lady DutchNegotiated with vendors to:•Convert the business from 60% consignment blend to 90% in order to minimize the inventory risk associated with the high-growth plans•Reduce MSRPs to increase sell-thru and profit dollars•Reduce cost on “basic” programs•Return unproductive inventoryImplemented a strong print and in-store marketing strategy

Responsible for planning functions within the ladieswear seasonal and activewear departments and the Midtown and Carroll Reed branded departments. Managed an annual sales budget between $50-$70M. Accountable for sales, gross profit, purchase quantification and inventory. Optimized investments and in-season management to drive business growth: •Activewear business growth of 22% •Seasonal business growth by 13% •Caroll Reed business growth of 32%Negotiated with vendors to deliver inventory plans and to optimize inventory contentMentored new hires and Subject-Matter-Expert for new system and process rollouts