Kellie Crane Email & Phone Number

Halton Hills, ON, CA

Greater Toronto Area, Canada

• Owned all pre-season planning and the science behind product buys
• Assortment direction
• Size scale optimization
• Store clustering
• Pricing Strategy
• Product flow In-Season Management of Wholesale Accounts

• Responsible for purchasing, planning and allocation functions within the high-priority ladieswear trend department. Exceeded sales and profit targets delivering top-line growth of over $10MManaged 3 brands: Jules &.
• Convert the business from 60% consignment blend to 90% in order to minimize the inventory risk associated with the high-growth plans
• Reduce MSRPs to increase sell-thru and profit dollars
• Reduce cost on “basic” programs
• Return unproductive inventoryImplemented a strong print and in-store marketing strategy

• Responsible for planning functions within the ladieswear seasonal and activewear departments and the Midtown and Carroll Reed branded departments. Managed an annual sales budget between $50-$70M. Accountable for sales.
• Activewear business growth of 22%
• Seasonal business growth by 13%
• Caroll Reed business growth of 32%Negotiated with vendors to deliver inventory plans and to optimize inventory contentMentored new hires and Subject-Matter-Expert for new system and process rollouts