Kelli O'Brien, Ms, Cns, Ldn Email & Phone Number

Wilmington, DE, US

- Personalized nutrition counseling working with clients on metabolic health, hormone health, and digestive health. - Provide a thorough health assessment, targeted interventions, and ongoing counseling/monitoring.- Work with clients to reverse health conditions such as diabetes and high cholesterol, GI distress, chronic pain, disordered eating, and.

- Provide nutrition education and counseling to women, infants, and children.- Conduct appointments, gathering data on health history, labs, typical diet, developmental milestones related to nutrition (i.e. weaning, use of a cup, introduction to table foods, etc.)- Assess nutrition risk and provide counseling and education based on risk factors.- Make.

Provide group nutrition counseling to clients undergoing recovery for substance abuse.- Coach participants through improving their relationship with food. - Provide nutrition education on topics like blood sugar balance and nutrient density.- Equip participants with tools, tactics, and life skills to boost energy levels, motivation, and readiness to.

Audubon, PA, US

• Position and create engaging content, considering specific audiences and outcomes:
• Conducted interviews and wrote human interest stories for Paint It Pink Campaign which raised a record total of $152,980 dollars towards breast cancer research in 2022 ($33,000 more than the previous year)
• Developed internal Communications Guide
• Supported franchise sale and franchise recruiting efforts by writing copy for webinars, email blasts, and website copy
• Re-marketed Painter Spotlights stories from Annual Conference, showcasing nominees for Painting Team of the Year for Instagram, LinkedIn, and CertaCentral (internal news website for franchisees and corporate staff)
• Wrote and released internal news articles to support partnership with Sherwin-Williams

Galway, IE

• Built new SharePoint sites, while restructuring and reorganizing content for enhanced user experience.
• Wordsmithed original platform-specific content appealing to target audiences.
• Worked with the team in a collaborative and consultative manner.
• Project managed the overall SharePoint migration project and ensured that deadlines were met.

• Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
• Created highly successful marketing and branding strategies to spearhead entry into market.
• Eliminated company bottlenecks, reduced financial obstacles, and addressed work constraints to promote overall growth.
• Developed and designed website.
• Managed all marketing and social media (Instagram, Facebook, and Pinterest).
• Handled all promotions, bookings, and client communications.

Swarthmore, PA, US

• Developed and implemented strategic social media marketing plans.
• Utilized Twitter and Facebook to promote services and content.
• Directed social media strategy and initiatives to promote brand building, audience retention and revenue-focused activities.
• Identified target audience and developed optimized communication plans to engage and interest individuals.
• Carried out research, performed benchmarking studies, and created surveys to gather client feedback.

New York, NY, US

• Worked with a team to guide digital and printed marketing materials through a controls process; ensured validations were completed by the appropriate control points, and maintained adherence to campaign timelines.
• Optimized the Partner Handled process by solidifying requirements/documenting procedures
• Developed and presented process changes to Consumer Practices and senior leaders
• Facilitated Opportunities Meetings, focusing on process training and missing requirements
• Developed job aids for training, and trained five new employees

Washington, District Of Columbia, US

• Managed marketing campaigns for conferences hosted by the American Bankers Association and handled ABA’s social media.
• Worked with a team to improve marketing strategy and increase registrations by 20% for the National Agricultural Bankers Conference
• Managed webpages and developed copy for e-mail blasts and newsletters
• Coordinated efforts between the design team and the client
• Crafted posts for Facebook, Twitter and LinkedIn pages on a daily basis
• Tracked and reported social media metrics

Mclean, VA, US

• Communications & Coordination:
• Served as Communications Coordinator/liaison in launching 7 internal websites; developed content & copy for home page (website audience = ~25,000 staff members)
• Drafted and presented business case for HR Process Portal to senior leadership
• Facilitated Former Intern Panel Discussion, communicating Best Practices and knowledge/ experience to incoming 80-member intern classWriting & Research:
• Wrote training and certification descriptions for the company Learning Portal where staff could view recommended training for growth in their functional role and career level
• Wrote blog posts exploring current “hot topics” within the professional services industry which were published on the Learning Portal social media page

Atlanta, Georgia, US

• Created presentations and developed monthly business reports for VP of Short Line Marketing. Led production of and contributed articles to quarterly newsletter--distributed internally and to 100 partner companies.
• Co-coordinated and co-hosted a three-day conference for 100+ attendees

Provided advertising consulting to 35 local and national companies, recommending marketing strategies for each client to best reach their target market.

Master Of Science - Ms, Human Nutrition

Bachelor'S Degree, Marketing/Marketing Management, General