Kelli Reeder Email & Phone Number

Ogden, Utah, US

Los Angeles, California, US

Salt Lake City, Utah, US

• Managing a 5 person team to align 4 years of historical Salesforce data with current processes
• Owner and operator of Outreach for entire sales org
• Identify, scope, and solve issues within Salesforce

Lehi, UT, US

• Implemented, managed, and scaled systems for Sales, Marketing, and Account Management
• Magnified team efforts by automating workflows across all systems and removing human error
• Owner and administrator of Salesforce, HubSpot, Outreach, and Stripe
• Created and owned financial tracking processes and month-end reconciliations
• Tracked and managed recurring revenue, non-recurring revenue, churn, client lifetime value, and other cash flow
• Established revenue classifications and resolved accounting variances month over month, allowing each month to roll over with a variance of $0

Salt Lake City, Utah, US

• Audited processes, identified errors, and managed solution implementation for an SFDC dynamic relationship that affected more than 60% of all Accounts
• Managed and coordinated a complete SFDC object revamp in 6 weeks that had been backlogged for 2+ years
• Worked across departments to create more streamlined and simplified processes

Salt Lake City, UT, US

• Implemented, configured, and continually optimized and maintained SalesForce, HubSpot, SalesLoft, and PandaDoc
• Tracked and analyzed data to find trends, identified strengths and weaknesses, and recommend high-level sales strategies
• Drove operational efficiencies by automating and improving processes with scalability and longevity in mind
• Created and enjoyed cooperative relationships to actively solve problems and facilitated cross-departmental engagement

Salt Lake City, UT, US

• Managed HubSpot CRM and created automated workflows for $25 million in Sales and Account Management pipelines
• Created and executed holistic strategy including content creation, CMS implementation, data tracking and reporting, and defining and measuring KPIs
• Responsible for $250k B2B tradeshow budget that lead to a 226% ROI
• Conceptualized, crafted, and executed B2B strategy for marketing and sales
• Researched, tested, and implemented cost & time-saving workflows and software
• Created, tested, and executed nationwide B2B and B2C campaigns

Salt Lake City, UT, US

• Conduct and analyze market research
• Fulfill and facilitate e-commerce orders
• Assist team members with day-to-day tasks
• Provide coordination and support for projects, campaigns, and activities
• Order, organize, and distribute company swag
• Manage tradeshow attendance, sponsorship, logistics, expenses, and track ROI

Sandy, Utah, US

• Concepted and designed marketing materials for 300+ loan officers
• Consolidated information and illustrated it in simple and aesthetic way
• Proactively created compelling marketing pieces for loan officer use
• Lead and managed department-wide transition to new management software

Kaysville, UT, US

• Consulted individual small business owners and taught basic business principles
• Taught principles like saving, tracking expenses and income, cash flow projections, promotion, and product differentiation
• Collaborated on and tracked short and long-term goals
• Designed logos, flyers, and other marketing materials for local promotion

Logan, Utah, US

• Actively worked with students on design of research posters, presenting, and logical flow of ideas
• Actively sought out ‘stretch’ projects to develop professional abilities
• Wrote and administered 6 monthly newsletters to 250+ stakeholders
• Designed infographics and promotional materials that were distributed to national audiences
• Gained proficiency in Adobe Illustrator, InDesign, Photoshop, Lightroom, and Acrobat
• Enhanced organizational skills and analytical thought through constant collaboration with professionals

Logan, Utah, US

• Edited, organized, and formatted research reports
• Organizing logistics for public events and activities
• Maintained record of all receipts, checks, and payroll for 35+ people using Quickbooks and Paymo
• Reconciled all accounts when needed
• Tracked and performed deposits
• Assisted in graphic design projects

Washington, DC, US

• Coordinated all White House, Bureau of Engraving and Printing, and Capitol tours
• Attended hearings, briefings, and constituent meetings with staffers
• Communicated with constituents via phone and email
• Organized and led 50+ tours of the U.S. Capitol
• Trained three interns

Atlanta, Georgia, US

• Learned and worked every position at Sonic, including cook, car-hop, and manager
• Delegated tasks and gave direction to employees
• Managed other employees and remained calm in high-stress situations
• Accounted for money during shifts and completed deposits
• Communicated with customers and met their needs
• Interviewed applicants

Bachelor'S Degree, Marketing

Education record