Kelli Reeder Email & Phone Number

Ogden, Utah, Us

Los Angeles, California, Us

Salt Lake City, Utah, Us

• Managing a 5 person team to align 4 years of historical Salesforce data with current processes• Owner and operator of Outreach for entire sales org• Identify, scope, and solve issues within Salesforce

Lehi, Ut, Us

• Implemented, managed, and scaled systems for Sales, Marketing, and Account Management• Magnified team efforts by automating workflows across all systems and removing human error• Owner and administrator of Salesforce, HubSpot, Outreach, and Stripe• Created and owned financial tracking processes and month-end reconciliations• Tracked and managed recurring revenue, non-recurring revenue, churn, client lifetime value, and other cash flow• Established revenue classifications and resolved accounting variances month over month, allowing each month to roll over with a variance of $0• Managed living bottom's up forecast based on past metrics and expected resources

Salt Lake City, Utah, Us

• Audited processes, identified errors, and managed solution implementation for an SFDC dynamic relationship that affected more than 60% of all Accounts• Managed and coordinated a complete SFDC object revamp in 6 weeks that had been backlogged for 2+ years• Worked across departments to create more streamlined and simplified processes

Salt Lake City, Ut, Us

• Implemented, configured, and continually optimized and maintained SalesForce, HubSpot, SalesLoft, and PandaDoc• Tracked and analyzed data to find trends, identified strengths and weaknesses, and recommend high-level sales strategies• Drove operational efficiencies by automating and improving processes with scalability and longevity in mind • Created and enjoyed cooperative relationships to actively solve problems and facilitated cross-departmental engagement

Salt Lake City, Ut, Us

• Managed HubSpot CRM and created automated workflows for $25 million in Sales and Account Management pipelines• Created and executed holistic strategy including content creation, CMS implementation, data tracking and reporting, and defining and measuring KPIs•Responsible for $250k B2B tradeshow budget that lead to a 226% ROI• Conceptualized, crafted, and executed B2B strategy for marketing and sales• Researched, tested, and implemented cost & time-saving workflows and software• Created, tested, and executed nationwide B2B and B2C campaigns • Underspent tradeshow budget by more than 20% without compromising opportunity or comfort in 2018, and underspent in 2019 by 36%• Collaborated with sales, content, SEO, and PR specialists to create holistic and effective strategies

Salt Lake City, Ut, Us

• Conduct and analyze market research• Fulfill and facilitate e-commerce orders• Assist team members with day-to-day tasks• Provide coordination and support for projects, campaigns, and activities• Order, organize, and distribute company swag• Manage tradeshow attendance, sponsorship, logistics, expenses, and track ROI• Track and report on campaign status

Sandy, Utah, Us

•Concepted and designed marketing materials for 300+ loan officers•Consolidated information and illustrated it in simple and aesthetic way•Proactively created compelling marketing pieces for loan officer use•Lead and managed department-wide transition to new management software

Kaysville, Ut, Us

•Consulted individual small business owners and taught basic business principles•Taught principles like saving, tracking expenses and income, cash flow projections, promotion, and product differentiation•Collaborated on and tracked short and long-term goals•Designed logos, flyers, and other marketing materials for local promotion

Logan, Utah, Us

• Actively worked with students on design of research posters, presenting, and logical flow of ideas• Actively sought out ‘stretch’ projects to develop professional abilities• Wrote and administered 6 monthly newsletters to 250+ stakeholders• Designed infographics and promotional materials that were distributed to national audiences• Gained proficiency in Adobe Illustrator, InDesign, Photoshop, Lightroom, and Acrobat • Enhanced organizational skills and analytical thought through constant collaboration with professionals• Created user-friendly design templates in Google Slides and Microsoft Word• Actively worked with students on design of research posters, presenting, and logical flow of ideas--• Published three opinion editorials in Inside Sources,The Morning Consult, and RealClearPolicy• Designed first place research poster at national research conference • Designed 6 posters for Utah State University Athletics, 19,000 printed and distributed to communities• Designed billboard for Utah State University Athletics, passed by 5,700,000 cars over 3 months

Logan, Utah, Us

• Edited, organized, and formatted research reports• Organizing logistics for public events and activities• Maintained record of all receipts, checks, and payroll for 35+ people using Quickbooks and Paymo• Reconciled all accounts when needed• Tracked and performed deposits• Assisted in graphic design projects• Attended and executed conferences

Washington, Dc, Us

• Coordinated all White House, Bureau of Engraving and Printing, and Capitol tours• Attended hearings, briefings, and constituent meetings with staffers• Communicated with constituents via phone and email• Organized and led 50+ tours of the U.S. Capitol• Trained three interns

Atlanta, Georgia, Us

• Learned and worked every position at Sonic, including cook, car-hop, and manager• Delegated tasks and gave direction to employees• Managed other employees and remained calm in high-stress situations• Accounted for money during shifts and completed deposits• Communicated with customers and met their needs• Interviewed applicants• Opened and closed store• Observed daily demand and kept labor low • Inventory• Took customer orders and operated transactions

Bachelor'S Degree, Marketing

Education record