Kelli Taylor Email & Phone Number

Seattle, Washington, United States

To enhance team functioning and cross-team collaboration I use a human-centered systems thinking approach to process design alignment, facilitate actions to outcomes, and act as project manager. Leading Agile practices of continuous improvement for more effective delivery that aligns with business goals.

Seattle, Washington, United States

For this new app and platform product line, I created a sustainable system for responding to incoming questions from the community including brand strategy and developing community resources and guidelines. Continuously improving systems of support for customers and HQ staff, my role was to advocate for improvements and automations with product delivery teams and to train staff to help respond to customers.

Seattle, Washington, United States

Supported global brands, travel & tourism agencies, and outdoor recreation groups who use geocaching - specifically the GeoTour program - as an experiential marketing tool. I had the joy of collaborating with clients including tourism departments from Portugal and New Zealand, The Smithsonian Institute, and Smokey Bear. I was onboarding partners for smooth launches, maintaining account relationships with ongoing program guidance and feedback via quantitative reports, and compiling case studies for cultivating creative new business opportunities.

Portland, Or & Seattle, Wa

As a long term, part-time field marketing brand representative, I got to engage athletes and families in product nutrition education at regional athletic and community events. In the Lead role I drove product forecasting, event execution, feedback and consumer intelligence gathering, and supported the team on-site. Partnering with the Marketing Manager on a grassroots marketing pilot program, I beta tested developing memorable mini-experiences and connections between consumers and the brand, helped build out ROI analysis, and managed the program's first team to test scale for presentation to headquarters for national rollout.

Greater Seattle Area

Regional sales manager for this independent sales agency covering the Pacific Northwest region. Supported a portfolio of brands in Outdoor Specialty retail with lead generation, retailer insights, and strategic partnerships. Serviced accounts including co-branded asset creation and REI omnichannel content management.For the agency I implemented a project management system and managed our social media accounts and website.

During the startup years of this product - artisan, sustainable mobile dwellings for off-grid accommodation, travel, and adventures - my roles included: Sales: lead generation and outbound sales through cold calls and trade shows, and servicing inbound inquiries.Marketing: created strategic partnerships in the travel & tourism industry and beyond to assess B2C and B2B viability.Rental program: customer support and training, inventory management, scheduling, and fleet operations.

Greater Seattle Area

Aiming to be “the world's first live-streaming action camera” I supported the GTM strategy by developing a Brand Ambassador Program for this startup. Through cold calling and field scouting I built a solid base global team of 23 action sports athletes to promote this innovative product. Onboarded ambassadors with sponsorship kits, technical training on proprietary hardware and software, and set up feedback reporting processes. I collaborated with athletes to collect content and drive brand awareness on their social media platforms through the duration of the company’s short history.

Seattle, Wa

Supporting Run Specialty retail footwear and apparel line sales as the brand representative in the Pacific Northwest region and at key national events.To drive sell-through among retailers I used inventory management and sales data to establish goals and growth plans with buyers. Designed engaging and delightful product education clinics, product launches, and sales contests to elevate sales floor staff confidence and excitement to present our brand to customers. To increase product awareness in alignment with US marketing initiatives my efforts included partnering with my accounts’ customers to create unique visual merchandising window and floor displays and creating engaging social media campaigns.

Portland, Oregon

For this specialty running store’s newest location I served as the apparel buyer, merchandiser, and manager. Through hiring and training staff, networking with local businesses and the community, and building brand vendor relationships I fostered a dynamic community ecosystem. Created supportive communities for all runners and walkers by developing unique events and experiences, from ideation to execution. The highlight of this was designing the Women's Academy Training Program for girls and women to build confidence in training for their first races.

Portland, Oregon Area

Costa Mesa, Ca

Roadtrip Nation is driven by the mission to create a movement of people empowered to define their own roads in life. Originally a television series on PBS, RTN grew into career exploration curriculum and beyond. My role was to develop and design nationwide campus promotional tours - over 300 events, executed by multiple grassroots marketing teams - for impactful student engagement and outreach experiences. This included: building a network of campus contacts for event planning, collaborating internally on design of educational and marketing materials, for teams - creating data gathering frameworks and providing on-site training, and being a spokesperson at national education and career conferences, and with press/media.

Bachelor’S Degree, Interpersonal And Organizational Communication Studies

Activities and Societies: President's Ambassador, Associated Student Inc. event planning Internship: Affiliate Marketing and Promotions.

Education record

Activities and Societies: Parent Teach Student Association (co-founder), School Newspaper, Yearbook CommitteeEntrepreneurial Project.