Kelli Woo Email & Phone Number

Los Angeles, California, United States

Seasonal creative direction for multiple licensed brandsMacro-brand development and directionSportswear and activewear design and developmentGraphic and art directionPhotoshoot direction and styling

Los Angeles, California, United States

Trend forecasting and market research reportingBuild macro-trend reports and seasonal presentation decks for clientsInspiration travel and shoppingSeasonal design and color directionCollaborate with Art Director on print direction for all brands

Pasadena, California, United States

Costa Mesa, California, United States

Long Beach, Ca

Orange County, Ca

Greater Los Angeles Area

Launched the Women’s swimwear brand, Shade & Shore with a team and exceeded business expectation by over 10% the first year. Communicate closely with the production and sourcing team on developing trims and fabric. Fit garments on a weekly basis. Collaborate with print designers to build and color seasonal prints. Build tech packs with specification callouts of measurements and construction. Design trend books and seasonal Visual Line Plans. Responsible for presenting each line and design direction to the buying team. Manage a team and delegate tasks to ensure all deadlines are met and fulfil expectation. Travel for inspiration. Travel to the factories and worke closely with teams to solve production and costing issues.

Costa Mesa

Designed sweaters, wovens, swimwear, and RVCA Sunday collection loungewear. Assisted in launching the Sunday Collection and continue to oversee all product throughout concept, design, technical packaging, fitting, and development stages. Fit all product, including categories outside of mine. Call out specs and work closely with technical team to achieve approved fits. Design prints both digitally and through free-hand sketching. Index, color separate, and create repeat prints for fabric. Receive and comment on print strike-offs and lab dips until approved for production. Create tech packs for my categories along with others, including pants and walkshorts. Design into the Australian market to produce global swim styles. Shop seasonally with the design team for product research and trend forecasting. Present my categories to M&D team during CAD reviews. Assist in photo-shoots, merch shoots, and sales meetings, ensuring fluidity and success.

Proficient in customer service; Developed relationships with many reps and merchandisers in the industry; Strong leadership skills; Expert product knowledge; Strong sense of customer’s demands and awareness of the product in upcoming seasons

Costa Mesa, Ca

I work under the Youth Design Director, updating CADs, organizing line guides, hanging and taking inventory of samples, and prepping for photo shoots. I am improving my skills in Illustrator and Excel while expanding my overall understanding of the whole design process.

Merchandise and Design internWorked closely with the design assistant on spring and summer ’13 pattern requests and tech packs; Filed fabric swatches; Pattern requests, and lap dips; Sat in on fittings; Worked on Quicksilver’s PLM where I would input color ways and fabrics, and update flat sketches and pattern requests; Worked in Excel to build cad sheets; Hung, organized, and prepared samples from bibles for sales meetings

Assisted in buying; attended Summer Collective 2012 where I helped buy items for summer 2012; handled packing, shipping, paypal, and returns; took inventory consistently and fully organized stocked merchandise